Webinars let you tell your story in an authentic, enthusiastic way. Your dedicated campaign manager can help you establish webinar topics that appeal to students and deliver a clear message around your strengths.

You can use webinars to achieve a variety of goals such as:

• Raise brand awareness.
• Generate enquiries, leads, or conversions.
• Promote a specific course or degree programme.
• Explain the visa or application process.
• Hold a Q&A with key staff, academics, current students or alumni.
• Highlight your location or the student experience.
• Give a teaser of what happens during welcome week or student orientation.

On the day of your webinar, we’ll manage the technical set-up and act as your webinar host, supporting you every step of the way and facilitating questions from the attending students. This is a great opportunity for students to ask you specific questions about the application process, what it’s like to study at your institution or anticipated career outcomes.

Your webinar will be streaming live on all of our relevant social media pages and marketing channels. Plus, it’s available for 12 months so students can watch it on demand any time.

BMI Digital helps you maximise the full potential of your webinar:

• As soon as the webinar ends, you will receive a detailed report and database of registered students and attendees who are ready for you to follow up.
• We will also send the recorded webinar to all the students who registered so they can watch it on demand.
• You’ll get a copy of the recorded webinar so you can promote it across your marketing and communication channels to boost enquiries and nurture leads.
• We will continue to market your webinar through our channels in order to generate leads all year round for you.