Digital marketing strategies to reach qualified students in key markets worldwide via:

  • Online content;
  • Website and social media ads;
  • Email campaigns;
  • Live and on-demand webinars.

Using webinars to connect with qualified students around the world

Webinars are a powerful, cost effective tool to bring your institution to life and help you engage with students. We make the process easy by giving you all the support you need to run a successful campaign without any strain on your internal resources.

BMI maintains active social media communities and a robust database of engaged, qualified students who are genuinely interested in obtaining international qualifications. After consulting with one of our in-house marketing experts, we’ll refine our audiences based on your targeted student profiles and the markets you wish to reach.

Tip! Your dedicated campaign manager can help you plan a series of webinars for one or more key markets.

Customised webinars to suit your student recruitment needs

Webinars let you tell your story in an authentic, enthusiastic way. Your dedicated campaign manager can help you establish webinar topics that appeal to students and deliver a clear message around your strengths.

You can use webinars to achieve a variety of goals such as:

  • Raise brand awareness.
  • Generate enquiries, leads, or conversions.
  • Promote a specific course or degree programme.
  • Explain the visa or application process.
  • Hold a Q&A with key staff, academics, current students or alumni.
  • Highlight your location or the student experience.
  • Give a teaser of what happens during welcome week or student orientation.

Advantages of using webinars to recruit international students

Target audience reach

Guaranteed minimum attendance of students interested in a specific subject, course level and your country.

Help is at hand

Dedicated campaign manager to help facilitate student questions and provide tech support.

Fresh database of hot leads

Immediate access to contact details of all registered students.

A friendly face

Giving students a chance to see you and interact directly with staff or academics can help your institution come to life.

No travel required

Communicate with large groups of students from the comfort of your home or office.

Non-expiring investment

Available live and on demand for maximum exposure.

Using webinars for hassle-free lead generation

On the day of your webinar, we’ll manage the technical set-up and act as your webinar host, supporting you every step of the way and facilitating questions from the attending students. This is a great opportunity for students to ask you specific questions about the application process, what it’s like to study at your institution or anticipated career outcomes.

Your webinar will be streaming live on all of our relevant social media pages and marketing channels. Plus, it’s available for 12 months so students can watch it on demand any time.

Webinar promotion all year round

BMI Digital helps you maximise the full potential of your webinar:

  • As soon as the webinar ends, you will receive a detailed report and database of registered students and attendees who are ready for you to follow up.
  • We will also send the recorded webinar to all the students who registered so they can watch it on demand.
  • You’ll get a copy of the recorded webinar so you can promote it across your marketing and communication channels to boost enquiries and nurture leads.
  • We will continue to market your webinar through our channels in order to generate leads all year round for you.

Webinar pricing and return on investment

Our digital strategy team can tailor a plan to suit your recruitment goals and meet your budget, creating a robust online campaign in key student markets.

Add-ons to boost your visibility