BMI/THE connects you to…
Asia

A region renowned for academic excellence, commitment and strength

For many decades, international student recruiters have enjoyed the growth coming out of Asia with mature markets like China, South Korea or Japan consistently producing tip-top graduates and multiple countries in Southeast Asia increasingly sending larger numbers of students abroad.

Throughout the region, international education providers recruiting at BMI/THE events can look forward to meeting academically focused students, helpful high school counsellors, and various scholarship organisations fuelling outbound mobility. Via multiple events targeting different audiences, you’ll be able to cover the whole of Asia – from China’s up-and-coming Tier 2 cities to Southeast Asia’s hottest hubs.

For more than 35 years, we’ve been helping institutions around the world hit enrolment targets and increase student diversity. With one of our satellite offices over in Sydney, Australia, Asia is right on our doorstep, making market access and insights a breeze. And BMI/THE, much like the forecasts for a market such as Vietnam, shows no signs of slowing down… and neither should you.

Education fairs to connect you with Indonesian, Thai and Vietnamese students at all academic levels

With so much growth coming out of these emerging markets, we’ve designed a full roadshow of integrated events in Indonesia, Thailand and Vietnam that connect you with students and partners at every stage of the recruitment journey. The programme of events includes our busy fairs and escorted visits into top high schools.

Meeting students and their families face to face while they are actively researching and selecting study abroad opportunities is a fantastic way to bring your brand to life and create a personal connection with your prospects. Held twice a year, our Indonesia, Thailand and Vietnam Global Education Fair has been growing annually, as eager, ambitious Asians increasingly spread their wings to experience education abroad.

Recruit younger students from Indonesia, Thailand & Vietnam

In addition to our International School Forums (mentioned below), BMI/THE has two more solutions to directly connect you with younger learners in Bangkok, Hanoi, Ho Chi Minh City and Jakarta:

  • As part of our main Global Education Fairs, we also take a select number of institutions into leading private high schools known for producing gifted students with the financial wealth to enable them to study overseas. You’ll exhibit directly to senior students and high school counsellors at several schools, with helpful BMI/THE staff on hand to manage every aspect of the visit – from escorted bus rides to the setup of all your materials – giving you a hassle-free experience so you can concentrate on what you do best: recruiting students.
  • If you’re recruiting for boarding schools, high schools and summer camps, we recommend our K-12 pavilion, the BMI/THE Global Boarding & High School Fair, which coincides with the main fair but specifically targets parents with younger children.

Workshops to help you forge relationships with influential high school counsellors

Given the fact that students are going abroad at younger and younger ages, having firm links at the secondary school level in your target recruitment countries is crucial. Our International Schools Forum & Workshop (with a regional focus across all of Southeast Asia as well as a country focus with our China event) enables you to establish and strengthen relationships with high school principals and counsellors who regularly advise students and parents on which countries and institutions abroad are the best match for them. These attendees represent the top bilingual, intercultural and private schools from both inside China and across 8 countries throughout the entire Southeast Asia region, creating the perfect network and pathway for higher education overseas.

Over two full days of luxurious meals, coffee breaks and structured meetings, you’ll have multiple opportunities to mingle with the best schools from the region under one roof. Each participating counsellor is fully hosted by BMI/THE and has been selected and specifically invited to the event based on their school’s record of students travelling abroad for higher education. Attending counsellors also receive extra academic content and training which forms part of Times Higher Education Counsellor Accreditation Programme (THE CAP).

Receive funded students from across Asia via scholarship programmes

Additionally, the most prestigious event on BMI/THE’s calendar is the Global Scholarship Summit, held each spring in London. With a truly global feel, the Summit attracts all the key scholarship programme providers from over 40 countries around the world, giving you an unprecedented opportunity to form alliances with not only scholarship organisations from Asia, but from all over the globe.

In the international education industry, there is truly no other event like it.

In-depth insights on Indonesia, Vietnam and China

BMI has co-produced three reports on Asia in partnership with Jackfruit Marketing:

The Indonesia Report offers a deep dive into the country’s demographics, economic growth, education system, enrolments and reforms as well as outbound preferences and trends. Indonesia is the largest economy in Southeast Asia and the fourth most populous country in the world. Its size and strength simply cannot be underestimated, with unlimited opportunities for recruiters from the secondary school level up to colleges and universities.

Vietnam has been one of the best countries for international education recruiters for several years running, making it one of our favourite emerging markets. As our Vietnam Market Report shows, all signs continue to point up: demand for education abroad, outbound students, incomes, economic forecasts and gradual reforms to the country’s own education system.

Meanwhile, to bolster your knowledge of China’s booming Tier 2 cities, you’ll find a wealth of statistics and insights in our China T2 Report covering Chengdu, Hangzhou, Jinan, Shenyang, Wuhan, and Xi’an. These Tier 2 cities are undergoing rapid expansion with vast improvements in infrastructure, transportation, education, employment and standards of living, making them a hotbed for international student recruitment.

Student recruitment opportunities in Asia for the second semester of 2024

Early bird rates end on Jul 26, 2024

Days
Hours
Minutes
Seconds
Bangkok, Beijing, Hanoi, Ho Chi Minh City, Jakarta, Surabaya
International Students

BMI's biannual student recruitment fairs in Indonesia, Thailand and Vietnam draw in thousands of academically-oriented students and their parents to bring them in direct contact with institutions from around the world. BMI also takes a limited number of accredited institutions on chauffeured visits to top-rated private high schools in Bangkok, Hanoi, HCMC, Jakarta and Beijing.

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Event Location
Date
Early Bird Price
Event Location

Bangkok - High School Visits - 2 Days

Date

Oct 09 - Oct 10

Price
USD 1,600
Event Location

Medan In-person Fair

Date

Oct 13

Early Bird Price
USD 1,800

USD 1,900

Event Location

Surabaya In-person Fair

Date

Oct 15

Early Bird Price
USD 1,800

USD 1,900

Event Location

Jakarta - High School Visits - 1 Day

Date

Oct 17

Price
USD 850
Event Location

Jakarta In-person Fair

Date

Oct 19 - Oct 20

Early Bird Price
USD 3,950

USD 4,400

Event Location

Hanoi - High School Visits - 2 Day

Date

Oct 22 - Oct 23

Price
USD 1,600
Event Location

Hanoi In-person Fair

Date

Oct 24

Early Bird Price
USD 2,520

USD 2,800

Event Location

Ho Chi Minh City In-person Fair

Date

Oct 26 - Oct 27

Early Bird Price
USD 3,950

USD 4,400

Event Location

Ho Chi Minh City - High School Visits - 1 Day

Date

Oct 28

Price
USD 850
Event Location

Beijing High School Visits x 2 Day

Date

Oct 31 - Nov 01

Price
USD 1,600
Goa
High School Counsellors

We're proud to introduce a new event offering an exclusive opportunity to establish and reinforce connections with influential secondary school leaders from various regions of India. Hold up to 26 private meetings with high school counsellors who provide crucial guidance to students and their parents regarding the best higher education options for each student's academic journey.

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Event Location
Date
Price
Event Location

Goa
One Delegate/ One Meeting Schedule

Date

Oct 23 - Oct 24

Price
USD 3,795
Event Location

Goa
Two Delegates/One Meeting Schedule

Date

Oct 23 - Oct 24

Price
USD 4,950
Event Location

Goa
Two Delegates/Two Meeting Schedules

Date

Oct 23 - Oct 24

Price
USD 6,000
Beijing
High School Counsellors

No other event in China provides you with such a unique ability to connect with influential leaders at the secondary school level from across the country. Over two days, you’ll hold 26 meetings and network with school principals and counsellors who advise teenagers and their parents on the next steps in their academic career.

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Event Location
Date
Price
Event Location

Beijing -
One Delegate/One Meeting Schedule

Date

Nov 04 - Nov 05

Price
USD 3,795
Event Location

Beijing -
Two Delegates/One Meeting Schedule

Date

Nov 04 - Nov 05

Price
USD 4,950
Event Location

Beijing -
Two Delegates/Two Meeting Schedules

Date

Nov 04 - Nov 05

Price
USD 6,000
Beijing, China
International Students

To bolster your recruitment efforts and get your brand in front of academically gifted teenagers, BMI/THE also takes a limited number of accredited institutions to visit private high schools in Beijing.

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Event Location
Date
Price
Event Location

Beijing High School Visits x 2 Day

Date

Oct 31 - Nov 01

Price
USD 1,600

Get a customised package

Every year, BMI/THE hosts over 80 events in more than a dozen countries. You can mix and match event types, dates and cities, plus ramp up brand exposure for audiences where you need it most. We’re happy to build a bespoke plan just for you.

South East Asia Student Recruitment Events semester 1- 2025

Bandung, Bangkok, Hanoi, Ho Chi Minh City, Jakarta, Manila, Surabaya
International Students

BMI's biannual student recruitment fairs in Indonesia, Philippines- Thailand and Vietnam draw in thousands of academically-oriented students and their parents to bring them in direct contact with institutions from around the world. BMI also takes a limited number of accredited institutions on chauffeured visits to top-rated private high schools in Bangkok, Hanoi, HCMC and Jakarta.

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Event Location
Date
Price
Event Location

Manila In-person Fair

Date

Mar 22 - Mar 23

Price
USD 4,400
Event Location

Bangkok - 2 Day High School Visits

Date

Mar 25 - Mar 26

Price
USD 1,600
Event Location

Ho Chi Minh City - 1 Day High School Visits

Date

Mar 28

Price
USD 850
Event Location

Ho Chi Minh City In-person Fair

Date

Mar 29 - Mar 30

Price
USD 4,400
Event Location

Hanoi In-person Fair

Date

Apr 02

Price
USD 2,800
Event Location

Hanoi - 2 Day High School Visits

Date

Apr 03 - Apr 04

Price
USD 1,600
Event Location

Medan In-person Fair

Date

Apr 08

Price
USD 1,900
Event Location

Surabaya In-person Fair

Date

Apr 10

Price
USD 1,900
Event Location

Jakarta In-person Fair

Date

Apr 12 - Apr 13

Price
USD 4,400
Event Location

Jakarta - 2 Day High School Visits

Date

Apr 14 - Apr 15

Price
USD 1,600
Ho Chi Minh City, Vietnam
High School Counsellors

Young Southeast Asians are heading overseas in growing numbers, and this event is where it all starts. Meet the principals and high school counsellors who inspire and encourage students in their final years of secondary school, and spend 2 days solidifying relationships with influencers from the best private and international schools in the region.

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Event Location
Date
Price
Event Location

Ho Chi Minh City
One Delegate/ One Meeting Schedule

Date

Mar 31 - Apr 01

Price
USD 4,400
Event Location

Ho Chi Minh City
Two people/One Meeting Schedule

Date

Mar 31 - Apr 01

Price
USD 5,500
Event Location

Ho Chi Minh City
Two deleagtes/Two Meeting Schedules

Date

Mar 31 - Apr 01

Price
USD 7,000

Learn how BMI/THE helps you recruit in various regions

Through a variety of high quality events held in 30+ cities around the world, BMI/THE offers you a chance to reach students online and face to face at fairs, as well as cement relationships with stakeholders across the student journey via our premium networking events and workshops.