BMI connects you to…
Asia

A region renowned for academic excellence, commitment and strength

For many decades, international student recruiters have enjoyed the growth coming out of Asia with mature markets like China, South Korea or Japan consistently producing tip-top graduates and multiple countries in Southeast Asia increasingly sending larger numbers of students abroad.

Throughout the region, international education providers recruiting at BMI events can look forward to meeting academically focused students, helpful high school counsellors, reputable agents and various scholarship organisations fuelling outbound mobility. Via multiple events targeting different audiences, you’ll be able to cover the whole of Asia from China’s up-and-coming Tier 2 cities to Southeast Asia’s hottest hubs.

For more than 30 years, we’ve been helping institutions around the world hit enrolment targets and increase student diversity. With one of our satellite offices over in Sydney, Australia, Asia is right on our doorstep, making market access and insights a breeze. And BMI, much like the forecasts for a market such as Vietnam, shows no signs of slowing down… and neither should you.

Online recruitment events targeting South East Asia

The ability to ask questions and receive live, personal assistance from institutions can turn into a stand-out moment for a student before making the decision of a lifetime. Our unique approach to recruitment events brings those conversations into a new, online space called Talk Global Study, where you can connect and talk directly with Asian students who are actively in the process of researching and planning their future international studies. Hundreds of schools, colleges and universities all over the world have used Talk Global Study, and every month the platform is generating thousands of live broadcasts and direct conversations between institutions and their future students.

Looking to connect with professional partners in Asia? Then join our online Partnership Workshop; the ideal solution to enable you to meet with agents, high school counsellors and universities based in Southeast Asia.

Digital marketing strategies to recruit international students in Asia

Our in-house team of marketing experts can help you launch and manage campaigns across multiple channels to boost brand recognition, generate a steady stream of leads, and increase traffic to your website.

Plus, we make the process easy by giving you all the support you need to run a successful campaign without any strain on your internal resources.

You can use BMI Digital to reach qualified students across Asia via:

  • Online content;
  • Website and social media ads;
  • Email campaigns;
  • Video production;
  • Live and on-demand webinars.

Vietnam International Education Week

With so much growth coming out of this emerging market, we’ve designed a full week of integrated events in Vietnam that connect you with students and partners at every stage of the recruitment journey.

The programme of events includes:

Endorsed and supported by:

Education fairs to connect you with Vietnamese students at all academic levels

Meeting students and their families face to face while they are actively researching and selecting study abroad opportunities is a fantastic way to bring your brand to life and create a personal connection with your prospects. Held twice a year, our Vietnam Global Education Fair has been growing year on year, as eager, ambitious Vietnamese increasingly spread their wings to experience an education abroad.

To directly connect you with younger learners in Hanoi, Da Nang and Ho Chi Minh City, BMI has two solutions:

  • As part of our main Vietnam Global Education Fair, we also take a select number of institutions into leading Vietnamese private high schools known for producing gifted students with the financial wealth to enable them to study overseas. You’ll exhibit directly to senior students and high school counsellors at several schools, with helpful BMI staff on hand to manage every aspect of the visit – from escorted bus rides to the setup of all your materials – giving you a hassle-free experience so you can concentrate on what you do best: recruiting students.
  • If you’re recruiting for boarding schools, high schools and summer camps, we recommend our K-12 event, the BMI Vietnam Global Boarding & High School Fair, which coincides with the main fair but specifically targets parents with younger children.

Workshops to help you forge relationships with influential high school counsellors

Given the fact that students are going abroad at younger and younger ages, having firm links at the secondary school level in your target recruitment countries is crucial. Our Vietnam International Schools Forum & Workshop is designed to help you achieve exactly that.

The International Schools Forum in Vietnam enables you to establish and strengthen relationships with secondary school principals and counsellors who regularly advise students and parents on which countries and institutions abroad are the best match for them. These attendees represent the top bilingual, international and private schools from throughout Vietnam, creating a perfect pathway for higher education overseas.

Chauffeured visits to Bangkok's top international schools

Once a year, BMI also runs the Thailand Global Education Fair to bring you face to face with Bangkok’s best secondary school students. Over two days, you’ll visit several of the city’s top international schools to speak with senior students, parents and high school counsellors.

You’ll be able to have more relaxed conversations with Thai students and counsellors, given that the events take place in their own schools, each of which has been chosen for their quality curriculum and their enthusiasm to proactively prepare their students for studying abroad.

Recruiting via quality agents from across Asia

Held in Ho Chi Minh City in September, the BMI Agent Workshop Asia is a convenient, cost-effective way to meet a large variety of quality screened agents under one roof.

With over a dozen countries represented from across South-East Asia at each event, you’ll be able to enrich and expand your agent contacts as a wealth of Asian agent connections comes to you.

Prior to BMI’s workshops, you’ll pre-schedule meetings via the Marcom scheduling system, giving you control over who you meet and making sure your time is well spent. BMI agents have also been carefully screened to ensure they are active in the market and operating to high ethical standards.

To maximise your time in each city, the tour also includes fairs in top bilingual high schools to provide you with direct student recruitment opportunities.

Receive funded students from Asia via scholarship programmes

And finally, the most prestigious event on BMI’s calendar is the Global Scholarship Summit, held each spring online or in London. With a truly global feel, the Summit attracts all the key scholarship programme providers from over 40 countries around the world, giving you an unprecedented opportunity to form alliances with not only scholarship organisations from Asia, but from all over the globe.

In the international education industry, there is truly no other event like it.

In-depth insights on Vietnam and China

Vietnam has been one of the best countries for international education recruiters for several years running, making it one of our favourite emerging markets. All signs continue to point up: demand for education abroad, outbound students, incomes, economic forecasts and gradual reforms to the country’s own education system. Produced in partnership with Jackfruit Marketing, our Vietnam Market Report offers a deep dive into the country’s demographics, economic growth, education system, enrolments and reforms as well as outbound preferences, trends and challenges.

Meanwhile, to bolster your knowledge of China’s booming Tier 2 cities, you’ll find a wealth of statistics and insights in our China T2 Report covering Chengdu, Hangzhou, Jinan, Shenyang, Wuhan, and Xi’an. These Tier 2 cities are undergoing rapid expansion with vast improvements in infrastructure, transportation, education, employment and standards of living, making them a hotbed for international student recruitment.

Online recruitment events across Asia in 2021

Early bird rates end on Jul 23, 2021

Africa, Asia, Brazil, Europe, India, Latin America, Middle East, Sub-Saharan Africa
International Students

Our unique approach to recruitment events brings you a brand new virtual platform to help you meet students face-to-face online via video calls, chats, live broadcasts and seminars.

Learn more »
Event Location
Date
Early Bird Price
Event Location

Brazil
TalkGlobalStudy

Date

Sep 16

Early Bird Price
USD 2,000

USD 2,200

Event Location

LATAM
TalkGlobalStudy

Date

Sep 23

Early Bird Price
USD 2,000

USD 2,200

Event Location

Asia Series 1
TalkGlobalStudy

Date

Oct 21

Early Bird Price
USD 2,000

USD 2,200

Event Location

Africa
TalkGlobalStudy

Date

Nov 04

Early Bird Price
USD 2,000

USD 2,200

Event Location

India
TalkGlobalStudy

Date

Nov 17

Early Bird Price
USD 2,000

USD 2,200

Event Location

Europe
TalkGlobalStudy

Date

Nov 18

Early Bird Price
USD 2,000

USD 2,200

Event Location

Asia Series 2
TalkGlobalStudy

Date

Dec 01

Early Bird Price
USD 2,000

USD 2,200

Event Location

Brazil & LATAM
TalkGlobalStudy

Date

Dec 02

Early Bird Price
USD 2,000

USD 2,200

Event Location

Middle East
TalkGlobalStudy

Date

Dec 08

Early Bird Price
USD 2,000

USD 2,200

Brazil, Latin America, Middle East, Southeast Asia
International Students

Webinars are a powerful, cost effective tool to bring your institution to life and help you engage with students. We make the process easy by giving you all the support you need to run a successful campaign without any strain on your internal resources.

Learn more »
Event Location
Date
Price
Event Location

Latin America

Date

Jul 2021 - Dec 2021

Price
USD 2,800
Event Location

Brazil

Date

Jul 2021 - Dec 2021

Price
USD 2,800
Event Location

Europe

Date

Jul 2021 - Dec 2021

Price
USD 3,500
Event Location

Middle East

Date

Jul 2021 - Dec 2021

Price
USD 3,500
Event Location

South East Asia

Date

Jul 2021 - Dec 2021

Price
USD 3,000
Event Location

USA & Canada

Date

Jul 2021 - Dec 2021

Price
USD 3,500
Event Location

India

Date

Jul 2021 - Dec 2021

Price
USD 3,500
Event Location

Africa

Date

Jul 2021 - Dec 2021

Price
USD 3,000

Get a customised package

Every year, BMI hosts over 80 events in more than a dozen countries. You can mix and match event types, dates and cities, plus ramp up brand exposure for audiences where you need it most. We’re happy to build a bespoke plan just for you.

Learn how BMI helps you recruit in various regions

Through a variety of high quality events held in 30+ cities around the world, BMI offers you a chance to reach students online and face to face at fairs, as well as cement relationships with stakeholders across the student journey via our premium networking events and workshops.