BMI connects you to…
Asia

A region renowned for academic excellence, commitment and strength

For many decades, international student recruiters have enjoyed the growth coming out of Asia with mature markets like China, South Korea or Japan consistently producing tip-top graduates and multiple countries in Southeast Asia increasingly sending larger numbers of students abroad.

Throughout the region, international education providers recruiting at BMI events can look forward to meeting academically focused students, helpful high school counsellors, reputable agents and various scholarship organisations fuelling outbound mobility. Via multiple events targeting different audiences, you’ll be able to cover the whole of Asia from China’s up-and-coming Tier 2 cities to Southeast Asia’s hottest hubs.

For more than 30 years, we’ve been helping institutions around the world hit enrolment targets and increase student diversity. With one of our satellite offices over in Sydney, Australia, Asia is right on our doorstep, making market access and insights a breeze. And BMI, much like the forecasts for a market such as Vietnam, shows no signs of slowing down… and neither should you.

Vietnam International Education Week:
Oct 7-17

With so much growth coming out of this emerging market, we’ve designed a full week of integrated events that connect you with every stage of the student recruitment journey.

Vietnam International Education Week is fully endorsed and run in partnership with the Vietnam Ministry of Education & Training (MOET), Vietnam International Cooperation Department (ICD/MOET) and the Centre for International Education Consultancy (CIEC).

Taking place in October, the week includes a series of four interrelated events:

Endorsed and supported by:

Education fairs to connect you with Vietnamese students at all academic levels

Meeting students and their families face to face while they are actively researching and selecting study abroad opportunities is a fantastic way to bring your brand to life and create a personal connection with your prospects. Held in both March and October, our Vietnam Global Education Fair has been growing year on year, as eager, ambitious Vietnamese increasingly spread their wings to experience an education abroad.

To directly connect you with younger learners in Hanoi, Da Nang and Ho Chi Minh City, BMI has two solutions:

  • As part of our main Vietnam Global Education Fair, we also take a select number of institutions into leading Vietnamese private high schools known for producing gifted students with the financial wealth to enable them to study overseas. You’ll exhibit directly to senior students and high school counsellors at several schools, with helpful BMI staff on hand to manage every aspect of the visit – from escorted bus rides to the setup of all your materials – giving you a hassle-free experience so you can concentrate on what you do best: recruiting students.
  • If you’re recruiting for boarding schools, high schools and summer camps, we recommend our new event held in October, the BMI Vietnam Global Boarding & High School Fair, which coincides with the main fair but specifically targets parents with younger children.

Workshops to help you forge relationships with influential high school counsellors

Given the fact that students are going abroad at younger and younger ages, having firm links at the secondary school level in your target recruitment countries is crucial. Our Vietnam International Schools Forum & Workshop is designed to help you achieve exactly that.

The Forum will be held in Vietnam for the first time this October, enabling you to establish and strengthen relationships with secondary school principals and counsellors who regularly advise students and parents on which countries and institutions abroad are the best match for them. These attendees represent the top bilingual, international and private schools from throughout Vietnam, creating a perfect pathway for higher education overseas.

Chauffeured visits to Bangkok's top international schools

Once a year, BMI also runs the Thailand Global Education Fair to bring you face to face with Bangkok’s best secondary school students. Over two days, you’ll visit several of the city’s top international schools to speak with senior students, parents and high school counsellors.

You’ll be able to have more relaxed conversations with Thai students and counsellors, given that the events take place in their own schools, each of which has been chosen for their quality curriculum and their enthusiasm to proactively prepare their students for studying abroad.

Recruiting via quality agents from across Asia

Held in March in Bangkok and in Ho Chi Minh City in November, the BMI Agent Workshop Asia is a convenient, cost-effective way to meet a large variety of quality screened agents under one roof.

With over a dozen countries represented from across South-East Asia at each event, you’ll be able to enrich and expand your agent contacts as a wealth of Asian agent connections comes to you.

Recognising the importance of China’s Tier 2 cities, BMI is proud to launch another new event in 2019: the BMI Agent Roadshow T2 China. Over six days, we’ll take you to three cities which are undergoing rapid expansion yet are off the radar of many recruiters, bringing you face to face with local agents who are keen to form new partnerships with overseas institutions.

Prior to BMI’s workshops, you’ll pre-schedule meetings via the Marcom scheduling system, giving you control over who you meet and making sure your time is well spent. BMI agents have also been carefully screened to ensure they are active in the market and operating to high ethical standards.

Receive funded students via scholarship programmes

And finally, the most prestigious event on BMI’s calendar is the Global Scholarship Summit, held every spring in London. With a truly global feel, the Summit attracts all the key scholarship programme providers from 42 countries around the world, giving you an unprecedented opportunity to form alliances with not only scholarship organisations from Asia, but from all over the globe.

In the international education industry, there is truly no other event like it.

In-depth insights on Vietnam

Vietnam has been one of the best countries for international education recruiters for several years running, making it one of our favourite emerging markets. All signs continue to point up: demand for education abroad, outbound students, incomes, economic forecasts and gradual reforms to the country’s own education system.

Hot off the press, our Vietnam Market Report offers a deep dive into the country’s demographics, economic growth, education system, enrolments and reforms as well as outbound preferences, trends and challenges. It’s got everything you need to know about recruiting in Vietnam, and then some!

Essential student recruitment data on China’s Tier 2 cities

Our latest T2 China Market Report will serve as a useful reference for those in strategic enrolment management as well as give educators a better understanding of the recruitment potential when building relationships with families and high-quality agents in China’s booming secondary cities.

This three-part report covers a wide range of data and analysis on the six expanding metropolises of Hangzhou, Chengdu, Shenyang, Wuhan, Xi’an and Jinan. Our new report includes:

  • Urbanisation trends,
  • Population and GDP by city and province,
  • Wages and per capita disposable income,
  • School enrolments from primary level up to undergraduate,
  • Recent developments in global partnerships and exchanges,
  • New policies designed to lure in young talent,
  • An overview of the recruitment agency environment.

BMI recruitment events across Asia in 2020

Early bird rates end on Dec 06, 2019

Asia, Bangkok, Thailand
International Students

Visit Bangkok's leading international & private high schools to meet senior students, parents and high school counsellors.

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Event Location
Date
Early Bird Price
Event Location

Bangkok - Fairs in High Schools

Date

Mar 09 - Mar 10

Early Bird Price
USD 1,300

USD 1,500

Hanoi, Ho Chi Minh City, Vietnam
International Students

BMI's biannual Vietnamese student recruitment fairs consistently draw in thousands of academically-oriented students and their parents to bring them in direct contact with institutions from around the world. BMI also takes a limited number of accredited institutions on chauffeured visits to top-rated private high schools in both cities.

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Event Location
Date
Early Bird Price
Event Location

Ho Chi Minh City - Fairs in 2x High Schools

Date

Mar 12

Early Bird Price
USD 700

USD 800

Event Location

Ho Chi Minh City

Date

Mar 13 - Mar 14

Early Bird Price
USD 3,800

USD 4,200

Event Location

Hanoi

Date

Mar 15

Early Bird Price
USD 2,430

USD 2,700

Event Location

Hanoi - Fairs in 2x High Schools

Date

Mar 16 - Mar 17

Early Bird Price
USD 1,300

USD 1,500

Asia, Hanoi, Ho Chi Minh City, Vietnam
Parents

This event is endorsed by the Vietnamese Ministry of Education and gives K-12 providers an opportunity to meet parents who are sending their children to overseas boarding schools, high schools and short-term camps or programmes.

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Event Location
Date
Early Bird Price
Event Location

Ho Chi Minh City (14/03/20) Hanoi (15/03/20)

Date

Mar 14 - Mar 15

Early Bird Price
USD 4,500

USD 5,000

Asia, Ho Chi Minh City, Vietnam
Education Agents, University International Office Directors

The BMI Agent Workshop Asia is a 2-day networking event for international educators who want to develop their agent relationships across South East Asia.

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Event Location
Date
Early Bird Price
Event Location

Hanoi
Meeting Table (for 1 representative)

Date

Mar 18 - Mar 19

Price
USD 5,000
Asia, China, Jinan, Wuhan, Xian
Education Agents

BMI's Agent Roadshow will introduce you to pre-screened agents in three of China’s Tier 2 cities which are full of recruitment potential, yet not often visited by foreign institutions. Through scheduled meetings and classy networking functions, you'll forge ties with new recruitment resources dotted across fresh territory in China.

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Event Location
Date
Early Bird Price
Event Location

Wuhan (22-23/03/2020)
Xian (24-25/03/2020)
Jinan (26-27/03/2020)

Date

Mar 22 - Mar 27

Early Bird Price
USD 9,000

USD 11,000

Get a customised package

Every year, BMI hosts over 80 events in more than a dozen countries. You can mix and match event types, dates and cities, plus ramp up brand exposure for audiences where you need it most. We’re happy to build a bespoke plan just for you.

Learn how BMI helps you recruit in various regions

Through a variety of high quality events held in 23 cities around the world, BMI offers you a chance to reach students online and face to face at fairs, as well as cement relationships with stakeholders across the student journey via our premium networking events and workshops.