The ability to ask questions and receive live, personal assistance from institutions can turn into a stand-out moment for a student before making the decision of a lifetime. Our unique approach to recruitment events brings those conversations into a new, online space called Talk Global Study, where you can connect and talk directly with Asian students who are actively in the process of researching and planning their future international studies. Hundreds of schools, colleges and universities all over the world have used Talk Global Study, and every month the platform is generating thousands of live broadcasts and direct conversations between institutions and their future students.

Our in-house team of marketing experts can help you launch and manage campaigns across multiple channels to boost brand recognition, generate a steady stream of leads, and increase traffic to your website.

Plus, we make the process easy by giving you all the support you need to run a successful campaign without any strain on your internal resources.

You can use BMI Digital to reach qualified students across Asia via:

• Online content;
• Website and social media ads;
• Email campaigns;
• Video production;
• Live and on-demand webinars.

With so much growth coming out of this emerging market, we’ve designed a full week of integrated events in Vietnam that connect you with students and partners at every stage of the recruitment journey.

The programme of events includes:

• Vietnam International Schools Forum & Workshop
• BMI Agent Workshop Asia
• Vietnam Global Education Fair

Meeting students and their families face to face while they are actively researching and selecting study abroad opportunities is a fantastic way to bring your brand to life and create a personal connection with your prospects. Held twice a year, our Vietnam Global Education Fair has been growing year on year, as eager, ambitious Vietnamese increasingly spread their wings to experience an education abroad.

To directly connect you with younger learners in Hanoi, Da Nang and Ho Chi Minh City, BMI has two solutions:

• As part of our main Vietnam Global Education Fair, we also take a select number of institutions into leading Vietnamese private high schools known for producing gifted students with the financial wealth to enable them to study overseas. You’ll exhibit directly to senior students and high school counsellors at several schools, with helpful BMI staff on hand to manage every aspect of the visit – from escorted bus rides to the setup of all your materials – giving you a hassle-free experience so you can concentrate on what you do best: recruiting students.

• If you’re recruiting for boarding schools, high schools and summer camps, we recommend our K-12 pavilion, the BMI Vietnam Global Boarding & High School Fair, which coincides with the main fair but specifically targets parents with younger children.

Given the fact that students are going abroad at younger and younger ages, having firm links at the secondary school level in your target recruitment countries is crucial. Our Vietnam International Schools Forum & Workshop is designed to help you achieve exactly that.

The International Schools Forum in Vietnam enables you to establish and strengthen relationships with secondary school principals and counsellors who regularly advise students and parents on which countries and institutions abroad are the best match for them. These attendees represent the top bilingual, international and private schools from throughout Vietnam, creating a perfect pathway for higher education overseas.

Held in Ho Chi Minh City in the second semester, the BMI Agent Workshop Asia is a convenient, cost-effective way to meet a large variety of quality screened agents under one roof.

With over a dozen countries represented from across South-East Asia at each event, you’ll be able to enrich and expand your agent contacts as a wealth of Asian agent connections comes to you.

Prior to BMI’s workshops, you’ll pre-schedule meetings via the Marcom scheduling system, giving you control over who you meet and making sure your time is well spent. BMI agents have also been carefully screened to ensure they are active in the market and operating to high ethical standards.

To maximise your time in each city, the tour also includes fairs in top bilingual high schools to provide you with direct student recruitment opportunities.

And finally, the most prestigious event on BMI’s calendar is the Global Scholarship Summit, held each spring online or in London. With a truly global feel, the Summit attracts all the key scholarship programme providers from over 40 countries around the world, giving you an unprecedented opportunity to form alliances with not only scholarship organisations from Asia, but from all over the globe.

In the international education industry, there is truly no other event like it.

Vietnam has been one of the best countries for international education recruiters for several years running, making it one of our favourite emerging markets. All signs continue to point up: demand for education abroad, outbound students, incomes, economic forecasts and gradual reforms to the country’s own education system. Produced in partnership with Jackfruit Marketing, our Vietnam Market Report offers a deep dive into the country’s demographics, economic growth, education system, enrolments and reforms as well as outbound preferences, trends and challenges.

Meanwhile, to bolster your knowledge of China’s booming Tier 2 cities, you’ll find a wealth of statistics and insights in our China T2 Report covering Chengdu, Hangzhou, Jinan, Shenyang, Wuhan, and Xi’an. These Tier 2 cities are undergoing rapid expansion with vast improvements in infrastructure, transportation, education, employment and standards of living, making them a hotbed for international student recruitment.