With so much growth coming out of this emerging market, we’ve designed a full week of integrated events that connect you with every stage of the student recruitment journey.

Our events in March 2020 are fully endorsed and run in partnership with the Centre for International Education Consultancy (CIEC), a state-owned education agency and advising centre which falls under the Vietnam Ministry of Education and Training.

The programme of events includes:

• BMI Agent Workshop Asia
• Vietnam Global Education Fair
• Vietnam Global Boarding and High School Fair

Meeting students and their families face to face while they are actively researching and selecting study abroad opportunities is a fantastic way to bring your brand to life and create a personal connection with your prospects. Held in both March and October, our Vietnam Global Education Fair has been growing year on year, as eager, ambitious Vietnamese increasingly spread their wings to experience an education abroad.

To directly connect you with younger learners in Hanoi, Da Nang and Ho Chi Minh City, BMI has two solutions:

• As part of our main Vietnam Global Education Fair, we also take a select number of institutions into leading Vietnamese private high schools known for producing gifted students with the financial wealth to enable them to study overseas. You’ll exhibit directly to senior students and high school counsellors at several schools, with helpful BMI staff on hand to manage every aspect of the visit – from escorted bus rides to the setup of all your materials – giving you a hassle-free experience so you can concentrate on what you do best: recruiting students.

• If you’re recruiting for boarding schools, high schools and summer camps, we recommend our new event held in October, the BMI Vietnam Global Boarding & High School Fair, which coincides with the main fair but specifically targets parents with younger children.

Given the fact that students are going abroad at younger and younger ages, having firm links at the secondary school level in your target recruitment countries is crucial. Our Vietnam International Schools Forum & Workshop is designed to help you achieve exactly that.

The International Schools Forum in Vietnam enables you to establish and strengthen relationships with secondary school principals and counsellors who regularly advise students and parents on which countries and institutions abroad are the best match for them. These attendees represent the top bilingual, international and private schools from throughout Vietnam, creating a perfect pathway for higher education overseas.

Once a year, BMI also runs the Thailand Global Education Fair to bring you face to face with Bangkok’s best secondary school students. Over two days, you’ll visit several of the city’s top international schools to speak with senior students, parents and high school counsellors.

You’ll be able to have more relaxed conversations with Thai students and counsellors, given that the events take place in their own schools, each of which has been chosen for their quality curriculum and their enthusiasm to proactively prepare their students for studying abroad.

Held in March in Bangkok and in Ho Chi Minh City in November, the BMI Agent Workshop Asia is a convenient, cost-effective way to meet a large variety of quality screened agents under one roof.

With over a dozen countries represented from across South-East Asia at each event, you’ll be able to enrich and expand your agent contacts as a wealth of Asian agent connections comes to you.

Recognising the importance of China’s Tier 2 cities, BMI launched the BMI China T2 Roadshow in 2019. Taking place again in May 2020, we’ll take you to Xi’an and Wuhan, two Tier 2 cities that are undergoing rapid expansion yet are off the radar of many recruiters, bringing you face to face with local agents who are keen to form new partnerships with overseas institutions.

Prior to BMI’s workshops, you’ll pre-schedule meetings via the Marcom scheduling system, giving you control over who you meet and making sure your time is well spent. BMI agents have also been carefully screened to ensure they are active in the market and operating to high ethical standards.

To maximise your time in each city, the tour also includes fairs in top bilingual high schools to provide you with direct student recruitment opportunities.

And finally, the most prestigious event on BMI’s calendar is the Global Scholarship Summit, held every spring in London. With a truly global feel, the Summit attracts all the key scholarship programme providers from 42 countries around the world, giving you an unprecedented opportunity to form alliances with not only scholarship organisations from Asia, but from all over the globe.

In the international education industry, there is truly no other event like it.

Vietnam has been one of the best countries for international education recruiters for several years running, making it one of our favourite emerging markets. All signs continue to point up: demand for education abroad, outbound students, incomes, economic forecasts and gradual reforms to the country’s own education system.

Hot off the press, our Vietnam Market Report offers a deep dive into the country’s demographics, economic growth, education system, enrolments and reforms as well as outbound preferences, trends and challenges. It’s got everything you need to know about recruiting in Vietnam, and then some!