BMI/THE connects you to…
Asia

A region renowned for academic excellence, commitment and strength

For many decades, international student recruiters have enjoyed the growth coming out of Asia with mature markets like China, South Korea or Japan consistently producing tip-top graduates and multiple countries in Southeast Asia increasingly sending larger numbers of students abroad.

Throughout the region, international education providers recruiting at BMI/THE events can look forward to meeting academically focused students, helpful high school counsellors, and various scholarship organisations fuelling outbound mobility. Via multiple events targeting different audiences, you’ll be able to cover the whole of Asia – from China’s up-and-coming Tier 2 cities to Southeast Asia’s hottest hubs.

For almost 40 years, we’ve been helping institutions around the world hit enrolment targets and increase student diversity. With one of our satellite offices over in Sydney, Australia, Asia is right on our doorstep, making market access and insights a breeze. And BMI/THE, much like the forecasts for a market such as Vietnam, shows no signs of slowing down… and neither should you.

Education fairs to connect you with Indonesian and Vietnamese students at all academic levels

With so much growth coming out of these emerging markets, we’ve designed a full roadshow of integrated events in Indonesia and Vietnam that connect you with students and partners at every stage of the recruitment journey. The programme of events includes our busy fairs and escorted visits into top high schools.

Meeting students and their families face to face while they are actively researching and selecting study abroad opportunities is a fantastic way to bring your brand to life and create a personal connection with your prospects. Held twice a year, our Indonesia, and Vietnam Global Education Fair has been growing annually, as eager, ambitious Asians increasingly spread their wings to experience education abroad.

Recruit younger students from Indonesia & Vietnam

In addition to our International School Forums (mentioned below), BMI/THE has two more solutions to directly connect you with younger learners in Bangkok, Hanoi, Ho Chi Minh City and Jakarta:

  • As part of our main Global Education Fairs, we also take a select number of institutions into leading private high schools known for producing gifted students with the financial wealth to enable them to study overseas. You’ll exhibit directly to senior students and high school counsellors at several schools, with helpful BMI/THE staff on hand to manage every aspect of the visit – from escorted bus rides to the setup of all your materials – giving you a hassle-free experience so you can concentrate on what you do best: recruiting students.
  • If you’re recruiting for boarding schools, high schools and summer camps, we recommend our K-12 pavilion, the BMI/THE Global Boarding & High School Fair, which coincides with the main fair but specifically targets parents with younger children.

Workshops to help you forge relationships with influential high school counsellors

Given the fact that students are going abroad at younger and younger ages, having firm links at the secondary school level in your target recruitment countries is crucial. Our International Schools Forum & Workshop (with a regional focus across all of Southeast Asia) enables you to establish and strengthen relationships with high school principals and counsellors who regularly advise students and parents on which countries and institutions abroad are the best match for them. These attendees represent the top bilingual, intercultural and private schools from both inside China and across 8 countries throughout the entire Southeast Asia region, creating the perfect network and pathway for higher education overseas.

Over two full days of luxurious meals, coffee breaks and structured meetings, you’ll have multiple opportunities to mingle with the best schools from the region under one roof. Each participating counsellor is fully hosted by BMI/THE and has been selected and specifically invited to the event based on their school’s record of students travelling abroad for higher education. Attending counsellors also receive extra academic content and training which forms part of Times Higher Education Counsellor Accreditation Programme (THE CAP).

Receive funded students from across Asia via scholarship programmes

Additionally, the most prestigious event on BMI/THE’s calendar is the Global Scholarship Forum, held on the second semester in 2025. With a truly global feel, the event attracts all the key scholarship programme providers from over 40 countries around the world, giving you an unprecedented opportunity to form alliances with not only scholarship organisations from Asia, but from all over the globe.

In the international education industry, there is truly no other event like it.

In-depth insights on Indonesia, Vietnam and China

BMI has co-produced three reports on Asia in partnership with Jackfruit Marketing:

The Indonesia Report offers a deep dive into the country’s demographics, economic growth, education system, enrolments and reforms as well as outbound preferences and trends. Indonesia is the largest economy in Southeast Asia and the fourth most populous country in the world. Its size and strength simply cannot be underestimated, with unlimited opportunities for recruiters from the secondary school level up to colleges and universities.

Vietnam has been one of the best countries for international education recruiters for several years running, making it one of our favourite emerging markets. As our Vietnam Market Report shows, all signs continue to point up: demand for education abroad, outbound students, incomes, economic forecasts and gradual reforms to the country’s own education system.

Meanwhile, to bolster your knowledge of China’s booming Tier 2 cities, you’ll find a wealth of statistics and insights in our China T2 Report covering Chengdu, Hangzhou, Jinan, Shenyang, Wuhan, and Xi’an. These Tier 2 cities are undergoing rapid expansion with vast improvements in infrastructure, transportation, education, employment and standards of living, making them a hotbed for international student recruitment.

South East Asia Student Recruitment Events semester 2, 2025

Early bird rates end on Jul 25, 2025

Days
Hours
Minutes
Seconds
Hanoi, Ho Chi Minh City, Jakarta
International Students

BMI's biannual student recruitment fairs in Indonesia and Vietnam draw in thousands of academically-oriented students and their parents to bring them in direct contact with institutions from around the world. BMI also takes a limited number of accredited institutions on chauffeured visits to top-rated private high schools in Hanoi, HCMC and Jakarta.

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Event Location
Date
Early Bird Price
Event Location

Jakarta In-person Fair

Date

Oct 11 - Oct 12

Early Bird Price
USD 4,048

USD 4,400

Event Location

Jakarta - 1 Day High School Visits

Date

Oct 13

Price
USD 1,600
Event Location

Hanoi In-person Fair

Date

Oct 15

Early Bird Price
USD 2,576

USD 2,800

Event Location

Hanoi - 1 Day High School Visits

Date

Oct 16

Price
USD 850
Event Location

Ho Chi Minh City In-person Fair

Date

Oct 18 - Oct 19

Early Bird Price
USD 4,048

USD 4,400

Event Location

Ho Chi Minh City - 1 Day High School Visits

Date

Oct 20

Price
USD 850

Get a head start on your 2026 recruitment goals in Asia. Plan your tour now!

Denpasar, Hanoi, Ho Chi Minh City, Jakarta
International Students

Connect with thousands of ambitious students and their families at BMI/THE's flagship recruitment fairs in Indonesia and Vietnam. These high-impact events put your institution face-to-face with top prospects. Plus, join exclusive, chauffeured visits to leading private high schools in Hanoi, HCMC, and Jakarta, available to a limited number of accredited institutions.

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Event Location
Date
Price
Event Location

Denpasar In-person Fair

Date

Mar 05

Price
USD 2,800
Event Location

Jakarta In-person Fair

Date

Mar 07 - Mar 08

Price
USD 4,400
Event Location

Jakarta - 1 Day High School Visits

Date

Mar 09

Price
USD 850
Event Location

Hanoi - 2 Day High School Visits

Date

Mar 11 - Mar 12

Price
USD 1,600
Event Location

Hanoi In-person Fair

Date

Mar 14 - Mar 15

Price
USD 4,400
Event Location

Ho Chi Minh City - 1 Day High School Visits

Date

Mar 16

Price
USD 850
Event Location

Ho Chi Minh City In-person Fair

Date

Mar 17

Price
USD 2,800

Connect with High School Counsellors from the region in 2026

Bali, Indonesia
High School Counsellors

Young Southeast Asians are heading overseas to study in growing numbers and this is where their journey begins. Join us in Bali where the region’s top principals and high school counsellors come together to connect with leading international institutions. These are the key influencers guiding students in their final years of school, and you’ll have two full days to build lasting relationships with them, all in the stunning setting of Denpasar, Bali.

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Event Location
Date
Price
Event Location

Bali
One Delegate/ One Meeting Schedule

Date

Mar 03 - Mar 04

Price
USD 4,400
Event Location

Bali
Two people/One Meeting Schedule

Date

Mar 03 - Mar 04

Price
USD 5,500
Event Location

Bali
Two deleagtes/Two Meeting Schedules

Date

Mar 03 - Mar 04

Price
USD 7,000

Get a customised package

Every year, BMI/THE hosts over 80 events in more than a dozen countries. You can mix and match event types, dates and cities, plus ramp up brand exposure for audiences where you need it most. We’re happy to build a bespoke plan just for you.

Learn how BMI/THE helps you recruit in various regions

Through a variety of high quality events held in 30+ cities around the world, BMI/THE offers you a chance to reach students online and face to face at fairs, as well as cement relationships with stakeholders across the student journey via our premium networking events and workshops.