BMI/THE connects you to…
The Middle East

An affluent region with ample government support for international education

The education industry in the UAE continues to grow in both size and quality, making it one of the leading educational hubs in the world. Meanwhile, outbound mobility from the region remains healthy, with discerning students and parents plus affluent expatriate groups continually in search of high quality education abroad.

International student recruiters have long enjoyed the support and generosity of governments throughout the Gulf region for the abundant scholarship programmes they’ve designed and developed, fuelling demand in our industry and enriching classrooms worldwide. With so much happening in the Middle East, we’ve devoted an entire week dedicated to international education in the UAE, and every autumn we run a coordinated schedule of events unlike anything else seen during the year.

BMI/THE has a recruitment solution for you whether you’re looking to meet students, families, school counsellors, university partners, scholarship providers, or all of the above. When it comes to our Gulf events, we hope you’ll join us in a place where the recruitment scene is always hot!

Connect with high school counsellors from across the Gulf

Held twice a year, our Gulf International Schools Forum & Workshop gives you a chance to establish and reinforce your relationships with principals and school counsellors from the best secondary schools across all of the Middle East. We bring in school leaders and influencers from up to ten countries so that universities can meet and network with the entire region all in one place. Over two full days, attendees can form relationships with this critical audience who regularly advise high-achieving students and parents on which countries and institutions abroad are the best fit for them.

Exhibit at the UAE's largest global education fairs

Held in Spring as well as in Autumn during the UAE International Education Week, our busy event schedule continues with the UAE Global Education Fair, which introduces you to students who are searching for their perfect course abroad and within the UAE. These fairs bring in thousands of students and families who are exploring a wide range of education options including language courses, short-term programmes, plus undergraduate and postgraduate degrees.

You can further strengthen your connections with Emirati students by joining our chauffeured visits to carefully selected international schools across Dubai, Abu Dhabi and Sharjah, where you can present to students and their parents, as well as network with key school staff. BMI/THE manages every aspect of the visit – from escorted bus rides to the setup of all your materials – giving you a hassle-free experience so you can concentrate on what you do best: recruiting students.

BMI/THE Gulf Scholarship Forum provides access to the world's biggest scholarship programmes

The grand finale that rounds off the annual UAE International Education Week, the BMI/THE Gulf Scholarship Forum is a high-level networking event that connects you to the heads of the largest scholarship programmes and funding providers in the Middle East.

To widen your network of influencers even further, add its sister event to your calendar, BMI/THE’s Global Scholarship Forum held each spring in London, and you’ll be able to meet and network with even more scholarship providers from over 70 governments and training companies around the world.

Online student recruitment events covering the Middle East

The beauty of international student recruitment is that your prospective students can be anywhere in the world, and so can your brand. Through the power of technology, you can connect with students in real-time to have meaningful conversations about their educational goals and your institution’s strengths. For a student about to make the decision of a lifetime, the ability to ask questions and receive live, personal assistance from institutions can become a stand-out, make or break moment.

Our unique approach to recruitment events brings those conversations into a dynamic online space called Talk Global Study, where you can connect and talk directly with students from the Gulf who are actively in the process of researching and planning their future international studies.

Digital marketing strategies to recruit international students in the Gulf

Our in-house team of marketing experts can help you launch and manage campaigns across multiple channels to boost brand recognition, generate a steady stream of leads, and increase traffic to your website.

Plus, we make the process easy by giving you all the support you need to run a successful campaign without any strain on your internal resources.

You can use BMI/THE Digital to reach qualified students in the Middle East via:

  • Online content;
  • Website and social media ads;
  • Email campaigns;
  • Video and podcasts;
  • Live and on-demand webinars.

BMI/THE in-person recruitment opportunities in the Middle East in 2024

Abu Dhabi, Dubai, UAE
International Students

Meet thousands of affluent local and expat students as well as those funded via national scholarship programmes during your three-city trip, which includes our main fairs plus escorted visits to top private and international schools.

array(3) { [0]=> string(5) "18243" [1]=> string(4) "4233" [2]=> string(4) "4239" }

Learn more »
Event Location
Date
Price
Event Location

Dubai - High School Visits

Date

Feb 26 - Feb 27

Price
USD 1,600
Event Location

Dubai In-person Fair

Date

Mar 02 - Mar 03

Price
USD 4,400
Event Location

Abu Dhabi In-person Fair

Date

Mar 04

Price
USD 2,800
Event Location

Abu Dhabi - High School Visits

Date

Mar 05

Price
USD 850
Dubai
High School Counselors

This regional event gives you the unique ability to connect with influential leaders at the secondary school level across the Gulf, you'll mix and mingle with counsellors from Bahrain, Kuwait, Oman, Saudi Arabia and the UAE. Hold 26 meetings and network with school leaders who advise teenagers and their parents on the next steps in their academic careers.

array(3) { [0]=> string(4) "4242" [1]=> string(4) "4246" [2]=> string(4) "4247" }

Learn more »
Event Location
Date
Price
Event Location

Dubai
One Delegate/One Meeting Schedule

Date

Feb 28 - Feb 29

Price
USD 4,400
Event Location

Dubai
Two Delegates/One Meeting Schedule

Date

Feb 28 - Feb 29

Price
USD 5,500
Event Location

Dubai
Two Delegates/Two Meeting Schedules

Date

Feb 28 - Feb 29

Price
USD 7,000

Get a customised package

BMI/THE hosts over 80 events each year in 10 countries. You can mix and match event types, dates and cities, plus ramp up brand exposure for audiences where you need it most. We’re happy to build a bespoke plan just for you.

Learn how BMI/THE helps you recruit in various regions

Through a variety of high quality events held in 35+ cities around the world, BMI/THE offers you a chance to reach students online and face to face at fairs, as well as cement relationships with stakeholders across the student journey via our premium networking events and workshops.