BMI/THE connects you to…
The Middle East
An affluent region with ample government support for international education
The education industry in the UAE continues to grow in both size and quality, making it one of the leading educational hubs in the world. Meanwhile, outbound mobility from the region remains healthy, with discerning students and parents plus affluent expatriate groups continually in search of high quality education abroad.
International student recruiters have long enjoyed the support and generosity of governments throughout the Gulf region for the abundant scholarship programmes they’ve designed and developed, fuelling demand in our industry and enriching classrooms worldwide. With so much happening in the Middle East, we’ve devoted an entire week dedicated to international education in the UAE, and every autumn we run a coordinated schedule of events unlike anything else seen during the year.
BMI/THE has a recruitment solution for you whether you’re looking to meet students, families, school counsellors, university partners, scholarship providers, or all of the above. When it comes to our Gulf events, we hope you’ll join us in a place where the recruitment scene is always hot!
Connect with high school counsellors from across the Gulf
Held twice a year, our Gulf International Schools Forum & Workshop gives you a chance to establish and reinforce your relationships with principals and school counsellors from the best secondary schools across all of the Middle East. We bring in school leaders and influencers from up to ten countries so that universities can meet and network with the entire region all in one place. Over two full days, attendees can form relationships with this critical audience who regularly advise high-achieving students and parents on which countries and institutions abroad are the best fit for them.
Exhibit at the UAE's largest global education fairs
Held in Spring as well as in Autumn during the UAE International Education Week, our busy event schedule continues with the UAE Global Education Fair, which introduces you to students who are searching for their perfect course abroad and within the UAE. These fairs bring in thousands of students and families who are exploring a wide range of education options including language courses, short-term programmes, plus undergraduate and postgraduate degrees.
You can further strengthen your connections with Emirati students by joining our chauffeured visits to carefully selected international schools across Dubai, Abu Dhabi and Sharjah, where you can present to students and their parents, as well as network with key school staff. BMI/THE manages every aspect of the visit – from escorted bus rides to the setup of all your materials – giving you a hassle-free experience so you can concentrate on what you do best: recruiting students.
Receive funded students from around the world via scholarship programmes
Elevate your scholarship journey at the Global Scholarship Forum. This premier networking event brings together the world’s leading scholarship providers and funding sources. Connect directly with decision-makers from over 70 governments and training companies worldwide.
Discover unparalleled opportunities and gain invaluable insights at this exclusive event, taking place in Dubai in the second half of 2025.
Mark Your Calendar! Recruitment Events in Semester 2, 2025
Abu Dhabi, Dubai
International Students, University International Office Directors
Meet thousands of affluent local and expat students as well as those funded via national scholarship programmes during your three-city trip, which includes our main fairs plus escorted visits to top private and international schools.
Learn more »Event Location
Date
Price
Event Location
Dubai - High School Visits
Date
Oct 08 - Oct 09
Price
USD 1,600
Event Location
Dubai In-person Fair
Date
Oct 11 - Oct 12
Price
USD 4,400
Event Location
Abu Dhabi In-person Fair
Date
Oct 13
Price
USD 2,800
Dubai
High School Counsellors
This regional event offers a unique opportunity to connect with influential secondary school leaders from across the Gulf and Africa. You'll mix and mingle with counsellors from Bahrain, Kuwait, Oman, Saudi Arabia, the UAE, and leading African countries. Hold 26 meetings and network with school leaders who guide teenagers and their parents on the next steps in their academic journeys.
Learn more »Event Location
Date
Price
Event Location
Dubai
One Delegate/One Meeting Schedule
Date
Oct 14 - Oct 15
Price
USD 4,400
Event Location
Dubai
Two Delegates/One Meeting Schedule
Date
Oct 14 - Oct 15
Price
USD 5,500
Event Location
Dubai
Two Delegates/Two Meeting Schedules
Date
Oct 14 - Oct 15
Price
USD 7,000
Dubai, UAE
Scholarship Organisations
At BMI's most prestigious event, we bring accredited institutions together with the heads of international scholarship organisations and senior staff who manage public and private training programmes to decide which education providers will receive their students and train their staff. No other event gives you this kind of access to such a powerful audience.
Learn more »Event Location
Date
Price
Event Location
Dubai
One Delegate /One Meeting Schedule
Date
Oct 08 - Oct 09
Price
USD 6,000
Event Location
Dubai
Two people/One Meeting Schedule
Date
Oct 08 - Oct 09
Price
USD 7,500
Event Location
Dubai
Two delegates/Two Meeting Schedules
Date
Oct 08 - Oct 09
Price
USD 9,000
Event Location
Dubai
Private Meeting Lounge (incl. 1 meeting schedule)
Date
Oct 08 - Oct 09
Price
USD 10,000
Thinking ahead to 2026? Now’s the perfect time to plan your Gulf tour.
Abu Dhabi, Dubai
International Students
Meet thousands of affluent local and expat students as well as those funded via national scholarship programmes during your two-city trip, which includes our main fairs plus escorted visits to top private and international schools.
Learn more »Event Location
Date
Price
Event Location
Dubai In-person Fair
Date
Apr 18 - Apr 19
Price
USD 4,400
Event Location
Dubai - High School Visits
Date
Apr 20 - Apr 21
Price
USD 1,600
Event Location
Abu Dhabi - High School Visits
Date
Apr 22
Price
USD 850
Event Location
Abu Dhabi In-person Fair
Date
Apr 23
Price
USD 2,800
Dubai, UAE
High School Counsellors
This regional event gives you the unique ability to connect with influential leaders at the secondary school level across the Gulf and India, you'll mix and mingle with counsellors from Bahrain, Kuwait, Oman, Saudi Arabia, India and the UAE. Hold 26 meetings and network with school leaders who advise teenagers and their parents on the next steps in their academic careers.
Learn more »Event Location
Date
Price
Event Location
Dubai
One Delegate/ One Meeting Schedule
Date
Apr 16 - Apr 17
Price
USD 4,400
Event Location
Dubai
Two Delegates/One Meeting Schedule
Date
Apr 16 - Apr 17
Price
USD 5,500
Event Location
Dubai
Two Delegates/Two Meeting Schedules
Date
Apr 16 - Apr 17
Price
USD 7,000
Digital marketing strategies to recruit international students in the Gulf
Our in-house team of marketing experts can help you launch and manage campaigns across multiple channels to boost brand recognition, generate a steady stream of leads, and increase traffic to your website.
Plus, we make the process easy by giving you all the support you need to run a successful campaign without any strain on your internal resources.
You can use BMI/THE Digital to reach qualified students in the Middle East via:
- Live and on-demand webinars
- Be featured on TimesHigherEducation.com
- Social Media Ads
Learn how BMI/THE helps you recruit in various regions
Through a variety of high quality events held in 35+ cities around the world, BMI/THE offers you a chance to reach students online and face to face at fairs, as well as cement relationships with stakeholders across the student journey via our premium networking events and workshops.
