Held twice a year, in Semester 1 in the Gulf & India and Semester 2 in the Gulf & Africa, the Counsellor Workshop offers a unique opportunity to build and strengthen relationships with principals and school counsellors from the region’s top secondary schools. We bring together school leaders and influencers from up to ten countries, allowing universities to connect with the entire region in a single, highly focused setting.

Over two full days, attendees can engage directly with this key audience, who play a pivotal role in guiding high-achieving students and their families on the best countries and institutions for studying abroad.

Held in Spring as well as in Autumn during the UAE International Education Week, our busy event schedule continues with the UAE Global Education Fair, which introduces you to students who are searching for their perfect course abroad and within the UAE. These fairs bring in thousands of students and families who are exploring a wide range of education options including language courses, short-term programmes, plus undergraduate and postgraduate degrees.

You can further strengthen your connections with Emirati students by joining our chauffeured visits to carefully selected international schools across Dubai, Abu Dhabi and Sharjah, where you can present to students and their parents, as well as network with key school staff. BMI/THE manages every aspect of the visit – from escorted bus rides to the setup of all your materials – giving you a hassle-free experience so you can concentrate on what you do best: recruiting students.

Aligned with Saudi Arabia’s Vision 2030, families and students are investing heavily in study-abroad pathways. Hosted by Dhahran Ahliyya Schools in partnership with BMI/THE, this three-day undergraduate recruitment fair in the Eastern Province connects you with ambitious students, supportive families, and top counsellors from over 40 elite international high schools.

Take advantage of unparalleled access to one of the Middle East’s wealthiest and most high-potential student markets, build lasting relationships, and boost your undergraduate recruitment results.

Elevate your scholarship journey at the Global Scholarship Forum. This premier networking event brings together the world’s leading scholarship providers and funding sources. Connect directly with decision-makers from over 70 governments and training companies worldwide.

Discover unparalleled opportunities and gain invaluable insights at this exclusive event, taking place in Dubai in the second half of 2026.

Our in-house team of marketing experts can help you launch and manage campaigns across multiple channels to boost brand recognition, generate a steady stream of leads, and increase traffic to your website.

Plus, we make the process easy by giving you all the support you need to run a successful campaign without any strain on your internal resources.

You can use BMI/THE Digital to reach qualified students in the Middle East via:

• Live and on-demand webinars
• Be featured on TimesHigherEducation.com
• Social Media Ads