An affluent region with ample government support for international education
The education industry in the UAE continues to grow in both size and quality, making it one of the leading educational hubs in the world. Meanwhile, outbound mobility from the region remains healthy, with discerning students and parents plus affluent expatriate groups continually in search of high quality education abroad.
International student recruiters have long enjoyed the support and generosity of governments throughout the Gulf region for the abundant scholarship programmes they’ve designed and developed, fuelling demand in our industry and enriching classrooms worldwide.
With so much happening in the Middle East, we’ve devoted an entire week dedicated to international education in the UAE, and we hope you’ll join us in a place where the recruitment scene is always hot.
UAE International Education Week
One of the best times to recruit in the UAE is surely during UAE International Education Week, held every October.
With three complementary events connecting you with students and stakeholders, held in both Dubai and Abu Dhabi, you’re sure to have a cost-effective and productive experience.
UAE International Education Week programme includes:
Connect with high school counsellors from across the Gulf
UAE International Education Week kicks off with our Gulf International Schools Forum & Workshop, giving you a chance to establish and reinforce your relationships with principals and school counsellors from the best secondary schools from across the UAE and the Gulf including Saudi Arabia, Kuwait, Oman and Bahrain.
Exhibit at the UAE's largest global education fairs
UAE International Education Week continues with our busy UAE Global Education Fair (also normally held in March) introducing you to students searching for their perfect course abroad and from within the UAE.
You can strengthen these connections further by joining our chauffeured visits to carefully selected international schools across Dubai, Abu Dhabi and Sharjah, where you can present to students and their parents, as well as network with key school staff.
BMI Gulf Scholarship Summit provides access to the world's biggest scholarship programmes
And the grand finale, the BMI Gulf Scholarship Summit, rounds off UAE International Education Week with a high-level networking event that connects you to the heads of the largest scholarship programmes in the Gulf.
To widen your network of influencers even further, add its sister event (BMI’s Global Scholarship Summit held online or in London) to your calendar and you’ll be able to meet and network with even more scholarship providers from over 70 governments and training companies around the world.
Online recruitment events covering the Middle East
Some things in international student recruitment don’t change. In fact, some things are now more important than ever, like connecting in real-time to have meaningful conversations. The ability to ask questions and receive live, personal assistance from institutions can turn into a stand-out moment for a student before making the decision of a lifetime.
Our unique approach to recruitment events brings those conversations into a dynamic online space called Talk Global Study, where you can connect and talk directly with students from the Gulf who are actively in the process of researching and planning their future international studies.
Digital marketing strategies to recruit international students in the Gulf
Our in-house team of marketing experts can help you launch and manage campaigns across multiple channels to boost brand recognition, generate a steady stream of leads, and increase traffic to your website.
Plus, we make the process easy by giving you all the support you need to run a successful campaign without any strain on your internal resources.
You can use BMI Digital to reach qualified students in the Middle East via:
Website and social media ads;
Live and on-demand webinars.
BMI in-person recruitment opportunities in the Middle East in 2023
Early bird rates end on Dec 16, 2022
High School Counselors
Giving you the unique ability to connect with influential leaders at the secondary school level across the Gulf, you'll mix and mingle with counsellors from Bahrain, Kuwait, Oman, Saudi Arabia and the UAE. Hold 15 meetings and network with school leaders who advise teenagers and their parents on the next steps in their academic career.
Meet thousands of affluent local and expat students as well as those funded via national scholarship programmes during your three-city trip, which includes our main fairs plus escorted visits to top private and international schools.
BMI hosts over 85 events each year in 15+ countries. You can mix and match event types, dates and cities, plus ramp up brand exposure for audiences where you need it most. We’re happy to build a bespoke plan just for you.
Learn how BMI helps you recruit in various regions
Through a variety of high quality events held in 35+ cities around the world, BMI offers you a chance to reach students online and face to face at fairs, as well as cement relationships with stakeholders across the student journey via our premium networking events and workshops.