Market Report: Vietnam
One of BMI's favourite recruitment markets due to its consistent, steady growth and strong economic forecasts.
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Market Report: Vietnam
One of BMI's favourite recruitment markets due to its consistent, steady growth and strong economic forecasts.
Vietnam has been one of the best countries for international education recruiters for several years running, making it one of our favourite emerging markets. All signs continue to point up: demand for education abroad, outbound students, incomes, economic forecasts and gradual reforms to the country’s own education system.
BMI partnered with international education marketing experts Jackfruit Marketing to produce this robust report covering a wide range of statistics and trends.
Read on to learn more about this fantastic education market, and contact us for help or advice when recruiting in Vietnam.
The current population as of April 2019 is 97,200,930 and the median age is 30.9 years old. These numbers are expected to grow to 106,283,600 by 2030 (median age: 36.9) and 114,629,852 by 2050 (median age: 42).
As the rise in median age indicates, Vietnam will need to plan for an ageing population in the future. Indeed, the youth community (ages 0-14) was almost 40% of the total population back in 1989, but it has been declining ever since then and as of 2018, sits at a mere 23% of the population. This age group will drop to 19,148,700 by 2025 but is projected to rebound to nearly 22 million by 2030.
As of 2016, the 15-24 year old population group made up approximately 17% of the total population. Meanwhile, as of October 2017, about 55% of the population was below the age of 34.
The Trends and Challenges section of our report goes into further details regarding the hurdles Vietnam will face due to an ageing society in the future.
In 2018, 11 localities reported an ‘abnormal’ increase of student class sizes in primary schools owing to a boom in the number of children born in 2012, the Year of Dragon. It was believed by Vietnamese people to be one of the best years to have children, as they will be destined to have a prosperous life in the future.
Tip for long term strategic planning!
Students born in 2012 will start shopping for international education from the years 2025-2030, which coincides nicely with the forecasted rising number of middle class families, as outlined in the Economic Strength section of this report.
The country is divided administratively into more than 64 provinces (tinh), of which Hanoi, Haiphong, Da Nang, Ho Chi Minh City, and Can Tho are municipalities (thanh pho).
These are further subdivided into several dozen urban districts (quan) and hundreds of rural districts (huyen).
Hanoi
Hue
Ho Chi Minh City (Saigon)
The Socialist Republic of Vietnam was established
Vietnam was admitted to the Association of Southeast Asian Nations (ASEAN)
Foreign and joint venture banks were allowed to offer a full array of services
Vietnam joined the World Trade Organization (WTO)
Formal establishment of the ASEAN Economic Community
New Year’s Day
Traditional New Year and the most important holiday - The lunar new year celebration, known as Tet, is a time of feasting, visiting and exchanging gifts
Hung Kings’ Commemorative Day
National Reunification Day
Labour Day
Vietnam National Day
Association of Southeast Asian Nations (ASEAN)
ASEAN Qualifications Reference Framework (AQRF)
ASEAN Credit Transfer System (ACTS)
Asian International Mobility for Students (AIMS) programme
Support to Higher Education in the ASEAN Region (SHARE)
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["Spring2021","Fall2021","29Jan"]
Our unique approach to recruitment events brings you a brand new virtual platform to help you meet students face-to-face online via video calls, chats, live broadcasts and seminars.
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BMI provides you with a concise workshop format designed to increase your connections and strengthen your relationships with three different types of partners (universities, agents, and school counsellors) in one event, with each one focused on a different geographic region.
Learn more »Webinars are a powerful, cost effective tool to bring your institution to life and help you engage with students. We make the process easy by giving you all the support you need to run a successful campaign without any strain on your internal resources.
Learn more »This event is renowned throughout the region for attracting a wide range of high quality, vetted recruitment agencies from 12 countries across Asia. An important event for strengthening relationships with agents, it's also an easy one to add on to our other events in Vietnam
Learn more »Ho Chi Minh City
Meeting Table (for 1 reps)
Sep 14 - Sep 15
Ho Chi Minh City
Meeting Table (for 2 reps)
Sep 14 - Sep 15
Pre-schedule meetings with secondary school principals and counsellors who represent the top bilingual, international and private schools from throughout Vietnam and act as important influencers who advise students and their parents on which countries, institutions and programmes abroad are the best match for them.
Learn more »Vietnam Global Boarding & High School Fair is fully endorsed and run in partnership with the Centre for International Education Consultancy (CIEC) and gives K-12 providers an opportunity to meet parents who are sending their children to overseas boarding schools, high schools, and short-term camps or programmes. This event is a pavilion within the Vietnam Global Education Fair.
Learn more »Ho Chi Minh City (17 & 18/09/21)
Hanoi (19/09/21)
Sep 17 - Sep 19
USD 5,000
BMI's biannual Vietnamese student recruitment fairs consistently draw in thousands of academically-oriented students and their parents to bring them in direct contact with institutions from around the world. BMI also takes a limited number of accredited institutions on chauffeured visits to top-rated private high schools in Hanoi and HCMC.
Learn more »Ho Chi Minh City
Sep 17 - Sep 18
USD 4,200
Webinars are a powerful, cost effective tool to bring your institution to life and help you engage with students. We make the process easy by giving you all the support you need to run a successful campaign without any strain on your internal resources.
Learn more »