Market Report: Vietnam

One of BMI's favourite recruitment markets due to its consistent, steady growth and strong economic forecasts.

Trends & challenges in Vietnam

As with many emerging markets, Vietnam is rife with opportunities as well as challenges.

Its declining youth population poses a threat to productivity and economic growth in the long run. Meanwhile, the government is busy enacting wide ranging reforms across various sectors of education to improve the quality of education at home and better prepare graduates for the work force. This presents a variety of opportunities for foreign entities to partner or invest in Vietnam to support change, especially as the country breaks down barriers to foreign investment.

Indeed, the mentality of both the government and its people is increasingly open, as also evidenced by outbound travel and tourism and social media behavioural trends.

Read on to learn more about the latest developments in Vietnam, and contact us for help or advice when recruiting there.

Vietnam's population

As indicated in the first section of this report, Vietnam’s working age population is set to decline in the coming decades and in turn, overall labour productivity is likely to decline. As a result, this will “probably be a drag on per capita growth between 2020 and 2050,” according to an IMF blog post.

The World Health Organization now considers Vietnam to have one of the world’s fastest ageing populations in the world.

  • At the moment, the elderly population hovers below 4% of the country’s population, which equates to about 10 million people over the age of 65.
  • By 2030, this is expected to rise to almost 7% of the population, and more than 10% by 2050.

Added to this, Vietnam has a low retirement age (currently 60 for men and 55 for women), and now has the second-highest life expectancy in Southeast Asia (75 years).

Higher education reforms

In a move towards decentralisation, the government seeks to shift from a highly specialised centrally planned system to a more autonomous system of multi-disciplinary universities.

Tran Anh Tuan, deputy director of MOET’s University Education Department, said Vietnam endeavours to change four issues related to higher education:

  1.  Upgrading training quality
  2.  Giving autonomy to schools
  3.  Conducting school accreditation
  4.  Improving scientific research

Circle back to the Education in Vietnam report section for a refresher on the country’s education landscape.

Improving lecturer quality

The following statistics come from official government reports:

  • The total number of lecturers at both colleges and universities has grown from 20,112 in 1997 to 61,190 in 2009.
  • The number with doctoral degrees has grown from just 2,041 to 6,217 over the same period.
  • Those with masters degrees have increased from 3,802 in 1997 to 24,831 in 2009, meaning that more than 50% of tertiary-level instructors do not have graduate qualifications.

One of the key objectives included in the government’s reform plan for higher education is to improve the teaching quality of academics employed in higher education. A goal set by the government is that all academics will hold masters and preferably doctoral degrees by 2020.

Saigon Online reported in January 2019 that the Prime Minister approved a project to improve lecturer quality. The country aims to attract 1,500 scientists and holders of master’s degrees working abroad or in international units to lecture in local educational institutions. They are particularly looking for professors the field of art and sport, and the government will pay more for those who have published articles in prestigious journals.

One of Vietnam’s strategies to achieve further economic growth is the modernisation of its education system, which is considered to be lagging behind other Southeast Asian countries by outside observers. Education features prominently in Vietnam’s current “Socio-Economic Development Strategy for 2011-2020”, which seeks to advance human capital development, boost enrolments in higher education, and modernise education to meet the needs of the country’s industrialisation in a global environment.

The goals of several of the current education reforms were already laid down in a government directive from 2005 on the “Comprehensive Reform of Higher Education in Vietnam, 2006–2020”. Among the bold reforms currently enacted are the establishment of new accreditation and quality assurance mechanisms, the creation of a national qualifications framework, and a drastic increase in higher education enrolments by 125%, from 200 students per 10,000 people in 2010 to 450 students per 10,000 people by 2020.

Labour force development is being prioritised with large-scale investments in applied, employment-geared training: 70-80% of the student population should be enrolled in applied programmes by 2020.

Skills gap challenges in Vietnam

A skills gap is emerging as an obstacle to both FDI absorption and to business in general. In its Global Competitiveness Report 2017–2018, the World Economic Forum cited an “inadequately educated workforce” as the second biggest constraint on doing business in Vietnam.

Similarly, a World Bank survey of employers found that filling vacancies for jobs that require higher skills was a major challenge for most firms, with 70–80% of managerial and technical applicants reported as being underqualified.

Solutions to the skills gap challenge

According to the Asian Development Bank, Vietnam needs to prioritise three sets of initiatives toward strengthening its universities and its technical and vocational education and training (TVET) system:

  • Expanding access
  • Improving quality
  • Streamlining governance

 

Progress in these area can lead to coordinated strategies toward achieving national policy targets and to adopting jointly agreed standards and responsibilities among training providers.

Expanding access


Vietnam’s labour force is growing rapidly. From 38 million in 2000, it is projected to reach 56 million by 2020. Despite significant increases in funding, the current supply of places offered in TVET institutions is inadequate to meet the needs of this workforce. Currently, just 20% of workers hold formal university or vocational qualifications.

Improving quality


PISA scores have shown that secondary school students in Vietnam substantially outperform their peers in Southeast Asia, including those in richer countries such as Thailand and Malaysia. However, more progress is needed in developing the capacity of higher education students for critical thinking, problem solving, and people management skills in real world settings.

Streamlining governance


Effective management is complicated by fragmentation of responsibility among the 13 line ministries and 63 provincial governments that administer some 2,000 institutions. While accreditation has been compulsory for all institutions since 2005, enforcing common standards has been difficult in practice.

Vocational sector and the employment arena

As much as the Vietnamese economy is growing, it is not yet doing so on the strength of its university graduates.

  • Youth unemployment is nearly 3 times that of the national average: 6.3% of those aged 15-to-24 are out of work, compared to a national unemployment rate of 2.3%.
  • The General Statistics Office indicates that 1 of every 5 unemployed people in Vietnam has a bachelor’s or master’s degree.
  • While in developed countries, 25-30% of the labour force is composed of university graduates, they make up only 7% of the labour force in Vietnam.
  • Among working-age Vietnamese, students with bachelor or vocational degrees were the most likely to be unemployed in 2015 – while those with no training and no specific skills somehow were the least likely to be unemployed, according to the Institute of Labour Science and Social Affairs.

Between 2003 and 2006, the percentage of firms that reported difficulty in recruiting workers…

  • increased from 37% to 63% for engineers and technicians;
  • increased from 54% to 70% for middle managers;
  • was low at 14%–20% for manufacturers (e.g., production-line workers).

The World Bank released a detailed report in 2018 entitled “Vietnam’s Future Jobs: Leveraging mega-trends for greater prosperity” which identifies the challenges and opportunities for better quality and more inclusive jobs in Vietnam and shares policy reforms that could be a catalyst to create these jobs. The report outlines recommendations drawing from macroeconomics, agriculture and rural development, business environment and exports, labour force participation and mobility, employment, trade policy, gender, education and skills training, and demographics.

Youth employment in Vietnam

Improving the quality of National Technical and Vocational Education and Training (TVET) institutions

In December 2018 Saigon Online reported that the Asian Development Bank (ADB) approved a USD 78 million financing package to help Vietnam’s labour force meet market demands by improving the quality of National Technical and Vocational Education and Training (TVET) institutions.

The Skills and Knowledge for Inclusive Economic Growth Project, supported by a USD 75 million loan from ADB, will provide advanced training equipment to 16 national TVET institutes. In collaboration with the business community, these upgrades will enhance the quality of training programmes for advanced skills in key growth areas, such as electronics, mechanics, biotechnology, automation, and automotive.

In addition, a USD 3 million grant financed by the government of Japan will complement these activities by strengthening the quality of the soft skills and developing demand-driven short-term skills programmes for women and youth in disadvantaged communities.

“With more than 60% of the population under age 35, Vietnam has the potential to help deliver high and sustainable economic growth,” said ADB Senior Social Sector Specialist Ms. Sakiko Tanaka. “To help realise this potential, this project aims to help ensure Vietnam’s labour force has the skills and knowledge necessary to increase their competitiveness and productivity for the global market.”

Vietnam is currently facing a shortage of skilled labour, and its labour productivity is lower than its neighbours in Southeast Asia (e.g., 7.5% of Singapore’s and 17% of Malaysia’s in 2015). Moreover, a recent survey by Vietnam’s Chamber of Commerce and Industry said TVET graduates lack industry-specific skills and other soft skills.

The project is expected to benefit about 75,000 students as a result of an improved teaching and learning environment. At least 2,500 adults and out-of-school youths are expected to take part in short-term skills training courses to help them find better-paying jobs or start their own businesses.

Outbound travel and spending habits

The rise in outbound student numbers corresponds with outbound travel habits from globally curious Vietnamese consumers.

In 2018, Visa released its Global Travel Intentions (GTI) Study which analysed international travel trends and the behaviour of more than 15,000 global travellers from more than 27 countries and territories. The report shows that Vietnamese travellers are expected to take on average nearly five trips abroad in the next two years, up from 3.5 trips in the last two years.

Vietnamese travellers are also expected to spend more on their trips overseas. Each traveller is expected to spend an average of USD 1,100 per trip, up from USD 880.

The average time spent overseas by Vietnamese travellers was four nights per trip over the past two years, much lower than the Asia-Pacific average of seven nights. They also chose destinations that were, on average, 4.5 hours travel time away.

Thailand, South Korea, Japan and Singapore were the most visited countries. Intra-region travel dominated, with 91% of Vietnamese travellers visiting destinations in Asia in the past two years.

They are likely to continue to be well patronised over the next two years, with the U.S emerging in the top five.

Meanwhile, Mastercard Advisors forecast that some 7.5 million Vietnamese travellers will venture outside the country in 2021, increasing from only 4.8 million in 2016.

About 6.5 million Vietnamese tourists travelled abroad in 2016, an increase of 15% from 2015, according to the national Vietnam Tourism Association.

Annually, Vietnamese spent over USD 3.491 billion a year on travel and accommodation – and that’s just via ecommerce – an increase of 16% in the last year.

Internet, mobile and social media trends in Vietnam

Fast facts – from a January 2019 Global Digital Report by We Are Social and Hootsuite

  • 64 million Vietnamese were online in 2018, an Internet penetration rate of 66%.
  • 62 million of them are active social media users, a penetration rate of 64%.
  • 58 million Vietnamese access social media via mobiles, a 60% penetration rate.
  • 94% of Vietnamese online access the Internet every day and 71% watch videos on a daily basis, which underscores the importance of using videos as a form of digital marketing.
  • The average Vietnamese social media user spends 2 hours 32 minutes using social media and has more than 10 accounts.
  • In Vietnam, 6.2 million people can be reached via ads on Instagram, 2.6 million on LinkedIn, and 684,500 via Twitter.
  • In terms of Facebook users, Vietnam ranked 7th worldwide (in 2017), with 14 million users in HCMC alone.

 

Mobile trends

  • 45% of mobile connections in Vietnam are on broadband (3G & 4G).
  • 95% of Internet users watch videos on their mobile, 84% play games on their mobile and 50% use mobile banking.
  • Looking at the population over the age of 15 years old, 31% of them have an account with a financial institution, 4.1% have a credit card, 21% of them pay bills or make purchases online and 62% have used their mobiles to do so.

Recruiting in Vietnam

BMI runs more than 80 events in over a dozen countries each year. Join these events in Vietnam to recruit students directly via our fairs and attend our peer-to-peer events to build connections with high school counsellors and recruitment agents.
Ho Chi Minh City, Vietnam
High School Counselors

Pre-schedule meetings with secondary school principals and counsellors who represent the top bilingual, international and private schools from throughout Vietnam and act as important influencers who advise students and their parents on which countries, institutions and programmes abroad are the best match for them.

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Event Location
Date
Price
Event Location

Ho Chi Minh City
Meeting Table (for 1 rep)

Date

Oct 07

Price
USD 1,500
Ho Chi Minh City, Vietnam
Education Agents

This event is renowned throughout the region for attracting a wide range of high quality, vetted recruitment agencies from 12 countries across Asia. An important event for strengthening relationships with agents, it's also an easy one to add on to our other events in Vietnam.

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Event Location
Date
Price
Event Location

Ho Chi Minh City
Meeting Table (for 1 rep)

Date

Oct 08 - Oct 09

Price
USD 5,000
Da Nang, Hanoi, Ho Chi Minh City, Vietnam
International Students

BMI's biannual Vietnamese student recruitment fairs consistently draw in thousands of academically-oriented students and their parents to bring them in direct contact with institutions from around the world. BMI also takes a limited number of accredited institutions on chauffeured visits to top-rated private high schools in Hanoi and HCMC.

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Event Location
Date
Price
Event Location

Ho Chi Minh City

Date

Oct 11 - Oct 12

Price
USD 4,200
Event Location

Hanoi

Date

Oct 13

Price
USD 2,700
Event Location

Da Nang

Date

Oct 14

Price
USD 2,400
Asia, Hanoi, Ho Chi Minh City, Vietnam
Parents

This event is endorsed by the Vietnamese Ministry of Education and gives K-12 providers an opportunity to meet parents who are sending their children to overseas boarding schools, high schools and short-term camps or programmes. Held over one weekend in Vietnam's biggest cities, the fairs form part of Vietnam International Education Week.

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Event Location
Date
Price
Event Location

Ho Chi Minh City (12/10/19) Hanoi (13/10/19)

Date

Oct 12 - Oct 13

Price
USD 5,000

Early bird rates end on Dec 06, 2019

Hanoi, Ho Chi Minh City, Vietnam
International Students

BMI's biannual Vietnamese student recruitment fairs consistently draw in thousands of academically-oriented students and their parents to bring them in direct contact with institutions from around the world. BMI also takes a limited number of accredited institutions on chauffeured visits to top-rated private high schools in both cities.

Learn more »
Event Location
Date
Early Bird Price
Event Location

Ho Chi Minh City - Fairs in 2x High Schools

Date

Mar 12

Early Bird Price
USD 700

USD 800

Event Location

Ho Chi Minh City

Date

Mar 13 - Mar 14

Early Bird Price
USD 3,800

USD 4,200

Event Location

Hanoi

Date

Mar 15

Early Bird Price
USD 2,430

USD 2,700

Event Location

Hanoi - Fairs in 2x High Schools

Date

Mar 16 - Mar 17

Early Bird Price
USD 1,300

USD 1,500

Asia, Hanoi, Ho Chi Minh City, Vietnam
Parents

This event is endorsed by the Vietnamese Ministry of Education and gives K-12 providers an opportunity to meet parents who are sending their children to overseas boarding schools, high schools and short-term camps or programmes.

Learn more »
Event Location
Date
Early Bird Price
Event Location

Ho Chi Minh City (14/03/20) Hanoi (15/03/20)

Date

Mar 14 - Mar 15

Early Bird Price
USD 4,500

USD 5,000

Asia, Ho Chi Minh City, Vietnam
Education Agents, University International Office Directors

The BMI Agent Workshop Asia is a 2-day networking event for international educators who want to develop their agent relationships across South East Asia.

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Event Location
Date
Early Bird Price
Event Location

Hanoi
Meeting Table (for 1 representative)

Date

Mar 18 - Mar 19

Price
USD 5,000