BMI/THE connects you to…
Africa

Uncover the potential in Sub-Saharan Africa’s diverse education landscape

From Africa’s largest outbound market Nigeria to budding sending nations like Tanzania, the recruitment potential in Africa is as unlimited as its sunshine.

Whilst traditional destinations such as France, the US or UK maintain their popularity, Africans are increasingly interested in spreading their wings to China, Canada, Australia, Russia, Europe and the Middle East, proving that opportunities abound for institutions worldwide.

African students are eager to increase their employability and advance their careers, resulting in strong demand for an overseas education. Moreover, the continent’s burgeoning youth populations combined with a challenging education scene at home regarding quality concerns and a lack of available spaces will continue to drive outbound mobility for the foreseeable future.

BMI officially entered the African recruitment market in 2020 with the launch of our virtual event platform Talk Global Study. Highly targetted campaigns on behalf of the Irish government promoted study abroad opportunities in the Emerald Isle to thousands of eager students from East Africa. Due to the overwhelming success of those events, we’ve been expanding the schedule and country scope ever since. With so much growth coming out of the African continent, this is a region you can’t afford to underestimate – mark your calendars and register now while there’s still availability.

Meet ambitious students from Ghana, Kenya and Nigeria at our renowned education fairs

Launching in November 2024 and building on the strength of similar events run around the world, BMI/THE is excited to host their famous student fairs in East and West Africa. These events will give you a chance to spend quality time face-to-face with students and their families as they consider which path to take for higher education.

This powerful event series will support your long term enrolment strategies for Sub-Saharan Africa, targeting the top sending nations which will fuel recruitment funnels for years to come.

Connect with influential school counsellors from across Africa in one location

Taking place in Kenya this November and flying in high school counsellors from over 10 African countries, at the Africa International Schools Forum & Workshop, you will meet and mingle with influential school contacts who can put your brand in front of aspiring international students and sow the seeds for studying abroad from early on.

BMI/THE will reference-check counsellors and only choose those from the best schools with a strong record of sending students abroad for higher education. On qualifying to attend, BMI/THE pays for their flights to Nairobi, hotel room and meals. By controlling the selection process and facilitating their attendance, we are able to ensure that higher education institutions are meeting with the right influencers from across the Sub-Saharan region.

Receive funded students from Africa via scholarship programmes

As the most prestigious event on BMI/THE’s calendar, the Global Scholarship Forum  attracts all the key scholarship programme providers from over 40 countries around the world. Held each spring in London, the Summit gives you an unprecedented opportunity to form alliances with scholarship organisations from Africa (such as Ghana, Kenya, Malawi, Nigeria, Seychelles, South Africa, Uganda) and other nations from all over the globe.

In the international education industry, there is truly no other event like it. Spaces are limited and sell out every year; register now before it’s too late!

2024 Student recruitment events in Sub-Saharan Africa

Early bird rates end on Jul 26, 2024

Ghana, Kenya, Nigeria
International Students

Don't miss our Kenya and Ghana fairs – hotspots for higher education recruitment! This event focuses on both Undergraduate and Postgraduate recruitment, drawing top-notch students and professionals seeking study abroad opportunities. The tour also covers High School Visits in Nairobi and Accra.

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Event Location
Date
Early Bird Price
Event Location

Lagos In-person Fair

Date

Nov 02 - Nov 03

Early Bird Price
USD 3,950

USD 4,400

Event Location

Accra High School Visits 1 x day

Date

Nov 05

Price
USD 850
Event Location

Accra In-person Fair

Date

Nov 06

Early Bird Price
USD 2,520

USD 2,800

Event Location

Nairobi In-person Fair

Date

Nov 09 - Nov 10

Early Bird Price
USD 3,950

USD 4,400

Event Location

Nairobi High School Visits 1 x Day

Date

Nov 13

Price
USD 850

Early bird rates end on Jul 26, 2024

Nairobi
High School Counselors

Introducing an exclusive opportunity to connect with influential secondary school leaders from various regions of Africa. Facilitate up to 26 meetings to strengthen relationships with high school counsellors who provide crucial guidance to students and their parents regarding the strategic pathways in their academic journeys.

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Event Location
Date
Early Bird Price
Event Location

Nairobi
One Delegate/ One Meeting Schedule

Date

Nov 11 - Nov 12

Price
USD 4,400
Event Location

Nairobi
Two Delegates/One Meeting Schedule

Date

Nov 11 - Nov 12

Price
USD 5,500
Event Location

Nairobi
Two Delegates/Two Meeting Schedules

Date

Nov 11 - Nov 12

Price
USD 7,000

Get a customised package

Every year, BMI/THE hosts over 80 events in more than a dozen countries. You can mix and match event types, dates and cities, plus ramp up brand exposure for audiences where you need it most. We’re happy to build a bespoke plan just for you.

Digital marketing strategies to recruit international students in Africa

Our in-house team of marketing experts can help you launch and manage campaigns across multiple channels to boost brand recognition, generate a steady stream of leads, and increase traffic to your website.

Plus, we make the process easy by giving you all the support you need to run a successful campaign without any strain on your internal resources.

You can use BMI/THE Digital to reach qualified students in key markets across Africa via online content, website and social media ads, email campaigns, video and well as live and on-demand webinars.

Online recruitment events targeting Sub-Saharan Africa

The ability to ask questions and receive live, personal assistance from institutions can turn into a stand-out moment for a student before making the decision of a lifetime.

Our unique approach to recruitment events brings those conversations into a dynamic online space called Talk Global Study, where you can connect and talk directly with African students who are actively in the process of researching and planning their future international studies. Over 1,000 schools, colleges and universities all over the world have used Talk Global Study, and every month the platform is generating thousands of live broadcasts and direct conversations between institutions and their future students.

Learn how BMI/THE helps you recruit in various regions

Through a variety of high quality events held in 30 cities around the world, BMI/THE offers you a chance to reach students online and face to face at fairs, as well as cement relationships with stakeholders across the student journey via our premium networking events and workshops.