Uncover the potential in Sub-Saharan Africa’s diverse education landscape

From Africa’s largest outbound market Nigeria to budding sending nations like Tanzania, the recruitment potential in Africa is as unlimited as its sunshine.

Whilst traditional destinations such as France, the US or UK maintain their popularity, Africans are increasingly interested in spreading their wings to China, Canada, Australia, Russia, Europe and the Middle East, proving that opportunities abound for institutions worldwide.

African students are eager to increase their employability and advance their careers, resulting in strong demand for an overseas education. Moreover, the continent’s burgeoning youth populations combined with a challenging education scene at home regarding quality concerns and a lack of available spaces will continue to drive outbound mobility for the foreseeable future.

BMI officially entered the African recruitment market in 2020 with the launch of our virtual event platform Talk Global Study. Highly targetted campaigns on behalf of the Irish government promoted study abroad opportunities in the Emerald Isle to thousands of eager students from East Africa. Due to the overwhelming success of those events, we’re back in 2021 with an expanded schedule and country scope. With so much growth coming out of the African continent, this is a region you can’t afford to ignore – mark your calendars and register now while there’s still availability.

Online recruitment events targeting Sub-Saharan Africa

The ability to ask questions and receive live, personal assistance from institutions can turn into a stand-out moment for a student before making the decision of a lifetime.

Our unique approach to recruitment events brings those conversations into a new, online space called Talk Global Study, where you can connect and talk directly with African students who are actively in the process of researching and planning their future international studies. Hundreds of schools, colleges and universities all over the world have used Talk Global Study, and every month the platform is generating thousands of live broadcasts and direct conversations between institutions and their future students.

Connect online with students in Africa's top education markets

New for 2021, BMI has partnered with Times Higher Education (THE) who will help promote our African-focussed events through their popular student-facing platforms and communication channels. That enhanced exposure, coupled with BMI’s careful screening process during registration, will ensure these events receive strong attendance from qualified students.

Countries in focus: Ethiopia, Ghana, Kenya, Nigeria, South Africa, Tanzania, and Uganda

Projected number of visitors per event: 1,200

Course level interest:

East Africa: Undergraduate 50% Postgraduate 50%
West Africa: Undergraduate 20% Postgraduate 80%

Digital marketing strategies to recruit international students in Africa

Our in-house team of marketing experts can help you launch and manage campaigns across multiple channels to boost brand recognition, generate a steady stream of leads, and increase traffic to your website.

Plus, we make the process easy by giving you all the support you need to run a successful campaign without any strain on your internal resources.

You can use BMI Digital to reach qualified students in key markets across Africa via:

Online content;
Website and social media ads;
Email campaigns;
Video production;
Live and on-demand webinars.

Receive funded students from Africa via scholarship programmes

As the most prestigious event on BMI’s calendar, the Global Scholarship Summit attracts all the key scholarship programme providers from over 40 countries around the world. Held each spring online or in London, the Summit gives you an unprecedented opportunity to form alliances with scholarship organisations from Africa (such as Ghana, Kenya, Malawi, Nigeria, Seychelles, South Africa, Uganda) and others from all over the globe.

In the international education industry, there is truly no other event like it. Spaces are limited and sell out every year; register now before it’s too late!

Online recruitment events in Africa in 2021

Africa, Brazil, Europe, India, Latin America, Middle East, Southeast Asia, USA & Canada

International Students

Webinars are a powerful, cost effective tool to bring your institution to life and help you engage with students. We make the process easy by giving you all the support you need to run a successful campaign without any strain on your internal resources.

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Event Location

USD 3,000

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Africa, Asia, Brazil & Latin America, Central & South America, Europe, Middle East

Scholarship Organisations

At BMI's most prestigious event, we bring accredited institutions together with the heads of international scholarship organisations and senior staff who manage public and private training programmes to decide which education providers will receive their students and train their staff. No other event gives you this kind of access to such a powerful audience.

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Event Location

Date

Price

Event Location

Online Edition
London
One person/One meeting schedule

Date

Jun 08 - Jun 10

Price

USD 4,500

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Get a customised package

Every year, BMI hosts over 80 events in more than a dozen countries. You can mix and match event types, dates and cities, plus ramp up brand exposure for audiences where you need it most. We’re happy to build a bespoke plan just for you.

Learn how BMI helps you recruit in various regions

Through a variety of high quality events held in 30 cities around the world, BMI offers you a chance to reach students online and face to face at fairs, as well as cement relationships with stakeholders across the student journey via our premium networking events and workshops.