As an essential element in your recruitment portfolio, our international student recruitment fairs consistently draw in tens of thousands of students and families year on year in dozens of cities around the world.

With so many choices in international education today, being able to introduce your institution, sell your strengths and explain your requirements during a face to face conversation can make an impression that can last for years to come.

As students are firming up their ideas of where to study and parents have questions that need answering, an engaging discussion has the power to usher them through the decision making process along their journey towards enrolment.

Whether it’s at one of our international student recruitment fairs dedicated to young learners, language courses, undergraduate degree programmes or postgraduate studies, BMI/THE fairs will connect you at that crucial point when a student is selecting their course abroad. And thanks to our SmartScan App, you’ll be able to collect student data on the spot which feeds directly into your CRM, so you can nurture each lead and track your event ROI.

One of our biggest fans, Donald Back, Director of the Language and Culture Institute at Virginia Tech University in the USA shares his experiences participating at a variety of our recruitment events over the years.

From elite scholarship summits to buzzing student fairs in big cities around the world, Don and his colleagues have seen great results for their international student enrolment numbers at his university. He describes our events as a one of a kind opportunity and explains why his top ranked American university returns to BMI/THE events to recruit students year after year.

To bolster your recruitment efforts and get your brand in front of academically gifted teenagers, BMI/THE also takes a limited number of accredited institutions to visit private high schools in select cities around the world. These international high schools have been carefully selected for their quality curriculum and their enthusiasm to proactively prepare their students for studying abroad.

At each school, you will participate in an on-campus fair that will directly connect you with senior students, parents and high school counsellors.

Keep the momentum going throughout the recruitment journey by connecting with students across both the digital and physical world.

BMI/THE provides a comprehensive suite of services comparable to a full-service advertising agency, tailored specifically for reaching our global community of students. This community is actively engaged through our student fairs and the 13.2 million students visiting our sites annually.

We offer targeted social media advertising, interactive webinars, and a dedicated content hub on THE’s website. Our goal is to help you generate a consistent flow of leads, enhance brand recognition, and increase website traffic from key student markets worldwide.