BMI/THE connects you to…
International
Students

Putting international students first

Savvy students and parents have more options than ever when researching institutions. Your brand will move on and off a student’s radar during a period of time, lasting anywhere from a few weeks to several years.

Nothing can compare to a face to face conversation with prospective students to reinforce your brand and your unique educational offering, bringing them one step closer to enrolment. That’s why thousands of institutions around the world have relied on our student fairs and escorted high school visits for decades, and continue to embrace the opportunity to connect in-person with aspirational foreign students and their families.

And for your online recruitment needs, our marketing services allow you to target qualified students in key markets worldwide 24/7.

Student recruitment fairs for K-12 students up to postgraduates

As an essential element in your recruitment portfolio, our international student recruitment fairs consistently draw in tens of thousands of students and families year on year in dozens of cities around the world.

With so many choices in international education today, being able to introduce your institution, sell your strengths and explain your requirements during a face to face conversation can make an impression that can last for years to come.

As students are firming up their ideas of where to study and parents have questions that need answering, an engaging discussion has the power to usher them through the decision making process along their journey towards enrolment.

Whether it’s at one of our international student recruitment fairs dedicated to young learners, language courses, undergraduate degree programmes or postgraduate studies, BMI/THE fairs will connect you at that crucial point when a student is selecting their course abroad. And thanks to our SmartScan App, you’ll be able to collect student data on the spot which feeds directly into your CRM, so you can nurture each lead and track your event ROI.

Getting results from international student recruitment fairs

One of our biggest fans, Donald Back, Director of the Language and Culture Institute at Virginia Tech University in the USA shares his experiences participating at a variety of our recruitment events over the years.

From elite scholarship summits to buzzing student fairs in big cities around the world, Don and his colleagues have seen great results for their international student enrolment numbers at his university. He describes our events as a one of a kind opportunity and explains why his top ranked American university returns to BMI/THE events to recruit students year after year.

Our student fairs have a fresh new look

Our fairs, now rebranded to reflect our alignment with Times Higher Education, offer students and counsellors access to trusted global rankings and the latest data to make informed education decisions. This makes our fairs the go-to platform for students seeking international study opportunities.

With a fresh look and a personalised approach, we’re dedicated to helping you achieve your international recruitment goals. Whether you’re expanding in existing markets or exploring new ones, we’ve got the tools and expertise to support your success.

High school visits and on-campus school fairs

To bolster your recruitment efforts and get your brand in front of academically gifted teenagers, BMI/THE also takes a limited number of accredited institutions to visit private high schools in select cities around the world. These international high schools have been carefully selected for their quality curriculum and their enthusiasm to proactively prepare their students for studying abroad.

At each school, you will participate in an on-campus fair that will directly connect you with senior students, parents and high school counsellors.

Recruit students online via BMI/THE’s digital marketing services

Keep the momentum going throughout the recruitment journey by connecting with students across both the digital and physical world.

BMI/THE provides a comprehensive suite of services comparable to a full-service advertising agency, tailored specifically for reaching our global community of students. This community is actively engaged through our student fairs and the 14.6 million students visiting our sites annually.

We offer targeted social media advertising, interactive webinars, and a dedicated student content hub on THE’s website. Our goal is to help you generate a consistent flow of leads, enhance brand recognition, and increase website traffic from key student markets worldwide.

Join BMI/THE's international student recruitment in-country fairs in semester 1, 2025

Bogota, Guadalajara, Lima, Medellin, Mexico City, Monterrey
International Students

As one of the hottest growth markets for higher education recruitment, you can't miss our fairs in Colombia, Mexico & Peru! Specifically dedicated to the needs of both Undergraduate and Postgraduate recruitment, this event attracts high-calibre students and working professionals who are eyeing up study abroad opportunities. This tour includes High School Visits in Bogota.

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Event Location
Date
Price
Event Location

Guadalajara In-person Fair

Date

Feb 20

Price
USD 2,800
Event Location

Mexico City In-person Fair

Date

Feb 22 - Feb 23

Price
USD 4,400
Event Location

Monterrey In-person Fair

Date

Feb 25

Price
USD 2,800
Event Location

Bogotá In-person Fair

Date

Mar 01 - Mar 02

Price
USD 4,400
Event Location

Bogotá - 2 Day High School Visits

Date

Mar 03 - Mar 04

Price
USD 1,600
Event Location

Medellín

Date

Mar 06

Price
USD 2,800
Event Location

Lima In-person Fair

Date

Mar 08 - Mar 09

Price
USD 4,400
Bangkok, Hanoi, Ho Chi Minh City, Jakarta
International Students

BMI's biannual student recruitment fairs in Indonesia, Thailand and Vietnam draw in thousands of academically-oriented students and their parents to bring them in direct contact with institutions from around the world. BMI also takes a limited number of accredited institutions on chauffeured visits to top-rated private high schools in Bangkok, Hanoi, HCMC and Jakarta.

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Event Location
Date
Price
Event Location

Jakarta - 2 Day High School Visits

Date

Mar 19 - Mar 20

Price
USD 1,600
Event Location

Jakarta In-person Fair

Date

Mar 22 - Mar 23

Price
USD 4,400
Event Location

Bangkok - 2 Day High School Visits

Date

Mar 25 - Mar 26

Price
USD 1,600
Event Location

Ho Chi Minh City - 1 Day High School Visits

Date

Mar 28

Price
USD 850
Event Location

Ho Chi Minh City In-person Fair

Date

Mar 29 - Mar 30

Price
USD 4,400
Event Location

Hanoi In-person Fair

Date

Apr 02

Price
USD 2,800
Event Location

Hanoi - 2 Day High School Visits

Date

Apr 03 - Apr 04

Price
USD 1,600
Brasilia, Campinas, maceió, Recife, Rio de Janeiro, Salvador, Sao Paulo
International Students

Salão do Estudante, held in 7 vibrant cities twice a year since 1994, is Brazil's top international student fair, attracting thousands of students, professionals, and parents seeking opportunities for overseas education.

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Event Location
Date
Price
Event Location

Campinas High School Visits

Date

Apr 03

Price
USD 850
Event Location

São Paulo In-person Fair

Date

Apr 05 - Apr 06

Price
USD 4,400
Event Location

Sao Paulo High School Visits

Date

Apr 07

Price
USD 850
Event Location

Rio Copacabana In-person Fair

Date

Apr 08

Price
USD 3,350
Event Location

Rio Barra In-person Fair

Date

Apr 09

Price
USD 2,800
Event Location

Rio - 1/2 Day High School Visits

Date

Apr 09

Price
USD 550
Event Location

Brasilia In-person Fair

Date

Apr 11

Price
USD 2,800
Event Location

Brasilia - 1/2 Day High School Visits

Date

Apr 11

Price
USD 550
Event Location

Salvador In-person Fair

Date

Apr 13

Price
USD 2,800
Event Location

Salvador - 1/2 Day High School Visits

Date

Apr 14

Price
USD 550
Event Location

Recife In-person Fair

Date

Apr 15

Price
USD 2,800
Event Location

Maceió In-person Fair

Date

Apr 16

Price
USD 2,800
Abu Dhabi, Dubai
International Students

Meet thousands of affluent local and expat students as well as those funded via national scholarship programmes during your two-city trip, which includes our main fairs plus escorted visits to top private and international schools.  

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Event Location
Date
Price
Event Location

Dubai In-person Fair

Date

Apr 13 - Apr 14

Price
USD 4,400
Event Location

Dubai - 2 Day High School Visits

Date

Apr 14 - Apr 15

Price
USD 1,350
Event Location

Abu Dhabi In-person Fair

Date

Apr 16

Price
USD 2,800

Student Fairs and High School visits - semester 2, 2025

Early bird rates end on Jul 25, 2025

Accra, Lagos, Nairobi
International Students

Don't miss our Kenya & Ghana fairs – hotspots for higher education recruitment! This event focuses on both Undergraduate and Postgraduate recruitment, drawing top-notch students and professionals seeking study abroad opportunities. The tour also covers High School Visits in Nairobi and Accra.

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Event Location
Date
Early Bird Price
Event Location

Accra In-person Fair

Date

Sep 21

Early Bird Price
USD 2,576

USD 2,800

Event Location

Accra - 1 Day High School Visits

Date

Sep 22

Price
USD 850
Event Location

Nairobi - 1 Day High School Visits

Date

Sep 26

Price
USD 850
Event Location

Nairobi In-person Fair

Date

Sep 27 - Sep 28

Early Bird Price
USD 4,048

USD 4,400

Bogota, Guadalajara, Lima, Medellin, Mexico City, Monterrey, Santiago
International Students

As one of the hottest growth markets for higher education recruitment, you can't miss our fairs in Chile, Colombia, Mexico & Peru! Specifically dedicated to the needs of both Undergraduate and Postgraduate recruitment, this event attracts high-calibre students and working professionals who are eyeing up study abroad opportunities.

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Event Location
Date
Early Bird Price
Event Location

Monterrey In-person Fair

Date

Sep 25

Early Bird Price
USD 2,576

USD 2,800

Event Location

Mexico City In-person Fair

Date

Sep 27 - Sep 28

Early Bird Price
USD 4,048

USD 4,400

Event Location

Guadalajara In-person Fair

Date

Oct 01

Early Bird Price
USD 2,576

USD 2,800

Event Location

Bogotá In-person Fair

Date

Oct 04 - Oct 05

Early Bird Price
USD 4,048

USD 4,400

Event Location

Medellín

Date

Oct 07

Early Bird Price
USD 2,576

USD 2,800

Event Location

Lima

Date

Oct 09

Early Bird Price
USD 2,576

USD 2,800

Event Location

Santiago In-person Fair

Date

Oct 11 - Oct 12

Early Bird Price
USD 3,950

USD 4,400

Abu Dhabi, Dubai
International Students, University International Office Directors

Meet thousands of affluent local and expat students as well as those funded via national scholarship programmes during your three-city trip, which includes our main fairs plus escorted visits to top private and international schools.

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Event Location
Date
Early Bird Price
Event Location

Dubai - High School Visits

Date

Sep 29 - Sep 30

Price
USD 1,600
Event Location

Dubai In-person Fair

Date

Oct 04 - Oct 05

Early Bird Price
USD 4,048

USD 4,400

Event Location

Abu Dhabi - High School Visits

Date

Oct 06

Price
USD 850
Event Location

Abu Dhabi In-person Fair

Date

Oct 07

Early Bird Price
USD 2,520

USD 2,800

Brasilia, Recife, Rio Barra, Rio de Janeiro, Salvador, Sao Paulo
International Students

Salão do Estudante, held in 7 vibrant cities twice a year since 1994, is Brazil's top international student fair, attracting thousands of students, professionals, and parents seeking opportunities for overseas education.

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Event Location
Date
Early Bird Price
Event Location

São Paulo In-person Fair

Date

Oct 04 - Oct 05

Early Bird Price
USD 4,048

USD 4,400

Event Location

Sao Paulo - 1/2 Day High School Visits

Date

Oct 06

Price
USD 550
Event Location

Rio Copacabana In-person Fair

Date

Oct 07

Early Bird Price
USD 3,036

USD 3,350

Event Location

Rio Barra In-person Fair

Date

Oct 08

Early Bird Price
USD 2,576

USD 2,800

Event Location

Rio - 1/2 Day High School Visits

Date

Oct 08

Price
USD 550
Event Location

Brasilia In-person Fair

Date

Oct 10

Early Bird Price
USD 2,575

USD 2,800

Event Location

Brasilia - 1/2 Day High School Visits

Date

Oct 10

Price
USD 550
Event Location

Salvador In-person Fair

Date

Oct 12

Early Bird Price
USD 2,576

USD 2,800

Event Location

Salvador - 1/2 Day High School Visits

Date

Oct 13

Price
USD 550
Event Location

Recife In-person Fair

Date

Oct 14

Early Bird Price
USD 2,576

USD 2,800

Bangkok, Hanoi, Ho Chi Minh City, Jakarta
International Students

BMI's biannual student recruitment fairs in Indonesia, Thailand and Vietnam draw in thousands of academically-oriented students and their parents to bring them in direct contact with institutions from around the world. BMI also takes a limited number of accredited institutions on chauffeured visits to top-rated private high schools in Bangkok, Hanoi, HCMC and Jakarta.

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Learn more »
Event Location
Date
Early Bird Price
Event Location

Jakarta In-person Fair

Date

Oct 11 - Oct 12

Early Bird Price
USD 4,048

USD 4,400

Event Location

Jakarta - 1 Day High School Visits

Date

Oct 13

Price
USD 1,600
Event Location

Hanoi In-person Fair

Date

Oct 15

Early Bird Price
USD 2,520

USD 2,800

Event Location

Hanoi - 1 Day High School Visits

Date

Oct 16

Price
USD 1,600
Event Location

Ho Chi Minh City In-person Fair

Date

Oct 18 - Oct 19

Early Bird Price
USD 3,950

USD 4,400

Event Location

Ho Chi Minh City - 1 Day High School Visits

Date

Oct 20

Price
USD 850
Event Location

Bangkok - 2 Day High School Visits

Date

Oct 21 - Oct 22

Price
USD 1,600

Get a customised package

Each year, BMI/THE hosts 85+ events in over 30 cities around the world. You can mix and match event types, dates, and cities, plus ramp up brand exposure for audiences where you need it most. We’re happy to build a bespoke plan just for you.

Learn how BMI/THE connects you to various audiences

BMI/THE connects you to people from across the recruitment spectrum – from the parents and students who are planning their study abroad experience to senior level government representatives, scholarship providers, school principals, counsellors, university staff and agents.