As an essential element in your recruitment portfolio, BMI’s international student recruitment fairs consistently draw in tens of thousands of students and families year on year in dozens of cities around the world.

With so many choices in international education today, being able to introduce your institution, sell your strengths and explain your requirements during a face to face conversation can make an impression that can last for years to come.

As students are firming up their ideas of where to study and parents have questions that need answering, an engaging discussion has the power to usher them through the decision making process along their journey towards enrolment.

Whether it’s at one of our international student recruitment fairs dedicated to young learners, language courses, undergraduate degree programmes or postgraduate studies, BMI fairs will connect you at that crucial point when a student is selecting their course abroad. And thanks to BMI’s SmartScan App, you’ll be able to collect student data on the spot which feeds directly into your CRM, so you can nurture each lead and track your event ROI.

One of BMI’s biggest fans, Donald Back, Director of the Language and Culture Institute at Virginia Tech University in the USA shares his experiences participating at a variety of BMI’s recruitment events over the years.

From elite scholarship summits to buzzing student fairs in big cities around the world, Don and his colleagues have seen great results for their international student enrolment numbers at his university. He describes BMI’s events as a one of a kind opportunity and explains why his top ranked American university returns to BMI events to recruit students year after year.

To bolster your recruitment efforts and get your brand in front of academically gifted teenagers, BMI also takes a limited number of accredited institutions to visit private high schools in select cities around the world. These international high schools have been carefully selected for their quality curriculum and their enthusiasm to proactively prepare their students for studying abroad.

At each school, you will participate in an on-campus fair that will directly connect you with senior students, parents and high school counsellors.

Despite the pace of innovation today, some things in international student recruitment don’t change. In fact, some things are now more important than ever, like connecting in real-time to have meaningful conversations. The ability to ask questions and receive live, personal assistance from institutions can turn into a stand-out moment for a student before making the decision of a lifetime.

Our unique approach to recruitment events brings those conversations into a dynamic online space called Talk Global Study, where you can connect and talk directly with students who are actively in the process of researching and planning their future international studies. We run our own events as well as white labelled virtual fairs with popular institutions, associations, and scholarship organisations.

Keep the momentum going throughout the recruitment journey by connecting with students across both the digital and physical world.

BMI Digital provides you with an intelligent mix of marketing channels that allow you to engage with students online 24/7. From content-based advertising to social media, emails, video and webinars, BMI can help you generate a steady stream of leads to boost brand recognition and traffic to your website from key student markets.

Our team can produce content and run global campaigns that are customised according to your enrolment strategies. You can concentrate on one marketing channel or we can prepare a rich mix of content across multiple platforms to help you engage with students in specific origin markets.