Savvy students and parents have more options than ever when researching institutions. Your brand will move on and off a student’s radar during a period of time, lasting anywhere from a few weeks to several years.
Nothing can compare to a face to face conversation with prospective students to reinforce your brand and your unique educational offering, bringing them one step closer to enrolment. That’s why thousands of institutions around the world have relied on our student fairs for over 30 years and continue to embrace the opportunity to connect in-person with aspirational foreign students and their families.
And for those of you recruiting in Brazil, Latin America and Vietnam, our marketing platform Viva-Mundo allows you to reach students online 24/7, with ample opportunities to engage prospective applicants, provide decision-critical information and brand-endearing inspiration.
Student recruitment fairs for K-12 students up to postgrad
As an essential element in your recruitment portfolio, BMI’s international student recruitment fairs consistently draw in thousands of students and families year on year in dozens of cities around the world.
With so many choices in international education today, being able to introduce your institution, sell your strengths and explain your requirements during a face to face conversation can make an impression that can last for years to come.
As students are firming up their ideas of where to study and parents have questions that need answering, an engaging discussion has the power to usher them through the decision making process along their journey towards enrolment.
Whether it’s at one of our international student recruitment fairs dedicated to young learners, language courses, undergraduate degree programmes or postgraduate studies, BMI fairs will connect you at that crucial point when a student is selecting their course abroad. And thanks to BMI’s SmartScan App, you’ll be able to collect student data on the spot which feeds directly into your CRM, so you can nurture each lead and track your event ROI.
Getting results from international student recruitment fairs
One of BMI’s biggest fans, Donald Back, Director of the Language and Culture Institute at Virginia Tech University in the USA shares his experiences participating at a variety of BMI’s recruitment events over the years.
From elite scholarship summits to buzzing student fairs in big cities around the world, Don and his colleagues have seen great results for their international student enrolment numbers at his university. He describes BMI’s events as a one of a kind opportunity and explains why his top ranked American university returns to BMI events to recruit students year after year.
High school visits and on-campus fairs
To bolster your recruitment efforts and get your brand in front of academically gifted teenagers, BMI also takes a limited number of accredited institutions to visit private high schools in select cities around the world. These international high schools have been carefully selected for their quality curriculum and their enthusiasm to proactively prepare their students for studying abroad.
At each school, you will participate in an on-campus fair that will directly connect you with senior students, parents and high school counsellors.
Digital recruitment with Viva-Mundo
Keep the momentum going throughout the recruitment journey by connecting with students across both the digital and physical world.
Our content marketing platform brings over 1.2 million qualified Brazilian, Latin American and Vietnamese students to you every year.
Increase your student enquiries and web traffic from Brazil, Latin America and Vietnam.
Communicate to large groups of students from the comfort of your office.
Turn interest into enrolments through targeted messages sent on a consistent basis.
Social Media & News
Let your brand’s personality shine on social media aimed at Brazilian, Latin American and Vietnamese students.
Join BMI's international student recruitment fairs in 2019
Early bird rates end on Dec 06, 2019
Chile, Colombia, Ecuador, Mexico, Peru
Recruit Latin American students for Higher Education programmes.
Meet thousands of affluent local and expat students as well as those funded via national scholarship programmes during your 2-city trip, which includes our main fairs plus escorted visits to top private and international schools.
Brasilia, Brazil, Rio de Janeiro, Rio de Janeiro Barra, Sao Paulo
Dedicated to the higher education sector, this event brings you face to face with aspiring tertiary students and working professionals who are targeted according to their academic history, language proficiency, financial ability and desire to study overseas for an extended period of time. ExpoPos is a stand-alone event in Sao Paulo and combined with Salao do Estudante in both Rio locations.
Belo Horizonte, Brasilia, Brazil, Curitiba, Rio de Janeiro, Rio de Janeiro Barra, Salvador, Sao Paulo
Held across 7 major cities twice a year, Salão do Estudante has been Brazil’s best-known international student recruitment fair since 1994, attracting 90,000+ students, professionals and parents annually.
BMI's biannual Vietnamese student recruitment fairs consistently draw in thousands of academically-oriented students and their parents to bring them in direct contact with institutions from around the world. BMI also takes a limited number of accredited institutions on chauffeured visits to top-rated private high schools in both cities.
Each year, BMI hosts over 85+ events in over 30 cities around the world. You can mix and match event types, dates, and cities, plus ramp up brand exposure for audiences where you need it most. We’re happy to build a bespoke plan just for you.
BMI connects you to people from across the recruitment spectrum – from the parents and students who are planning their study abroad experience to senior level government representatives, school principals, counsellors, university staff and agents.