Savvy students and parents have more options than ever when researching institutions. Your brand will move on and off a student’s radar during a period of time, lasting anywhere from a few weeks to several years.
Nothing can compare to a face to face conversation with prospective students to reinforce your brand and your unique educational offering, bringing them one step closer to enrolment. That’s why thousands of institutions around the world have relied on our student fairs for over 30 years and continue to embrace the opportunity to connect in-person with aspirational foreign students and their families.
And for your online recruitment needs, our groundbreaking virtual event platform Talk Global Study and BMI Digital’s marketing services allow you to reach qualified students in key markets worldwide 24/7.
Take your face-to-face recruitment campaign online with Talk Global Study
Despite the pace of innovation today, some things in international student recruitment don’t change. In fact, some things are now more important than ever, like connecting in real-time to have meaningful conversations. The ability to ask questions and receive live, personal assistance from institutions can turn into a stand-out moment for a student before making the decision of a lifetime.
Our unique approach to recruitment events brings those conversations into a new, online space called Talk Global Study, where you can connect and talk directly with students who are actively in the process of researching and planning their future international studies. We run our own events as well as co-branded virtual fairs with popular rankings company THE, and a number of associations and institutions run their own branded events on our platform via our white label solution. Learn more about Talk Global Study…
Recruit students online via BMI’s digital marketing services
Keep the momentum going throughout the recruitment journey by connecting with students across both the digital and physical world.
BMI Digital provides you with an intelligent mix of marketing channels that allow you to engage with students online 24/7. From content-based advertising to social media, emails, video and webinars, BMI can help you generate a steady stream of leads to boost brand recognition and traffic to your website from key student markets.
Our team can produce content and run global campaigns that are customised according to your enrolment strategies. You can concentrate on one marketing channel or we can prepare a rich mix of content across multiple platforms to help you engage with students in specific origin markets.
Student recruitment fairs for K-12 students up to postgraduates
As an essential element in your recruitment portfolio, BMI’s international student recruitment fairs consistently draw in thousands of students and families year on year in dozens of cities around the world.
With so many choices in international education today, being able to introduce your institution, sell your strengths and explain your requirements during a face to face conversation can make an impression that can last for years to come.
As students are firming up their ideas of where to study and parents have questions that need answering, an engaging discussion has the power to usher them through the decision making process along their journey towards enrolment.
Whether it’s at one of our international student recruitment fairs dedicated to young learners, language courses, undergraduate degree programmes or postgraduate studies, BMI fairs will connect you at that crucial point when a student is selecting their course abroad. And thanks to BMI’s SmartScan App, you’ll be able to collect student data on the spot which feeds directly into your CRM, so you can nurture each lead and track your event ROI.
Getting results from international student recruitment fairs
One of BMI’s biggest fans, Donald Back, Director of the Language and Culture Institute at Virginia Tech University in the USA shares his experiences participating at a variety of BMI’s recruitment events over the years.
From elite scholarship summits to buzzing student fairs in big cities around the world, Don and his colleagues have seen great results for their international student enrolment numbers at his university. He describes BMI’s events as a one of a kind opportunity and explains why his top ranked American university returns to BMI events to recruit students year after year.
High school visits and on-campus fairs
To bolster your recruitment efforts and get your brand in front of academically gifted teenagers, BMI also takes a limited number of accredited institutions to visit private high schools in select cities around the world. These international high schools have been carefully selected for their quality curriculum and their enthusiasm to proactively prepare their students for studying abroad.
At each school, you will participate in an on-campus fair that will directly connect you with senior students, parents and high school counsellors.
Exhibit at BMI's online international student recruitment fairs and webinars in 2021
Early bird rates end on Jul 23, 2021
Africa, Asia, Brazil, Europe, India, Latin America, Middle East, Sub-Saharan Africa
Our unique approach to recruitment events brings you a brand new virtual platform to help you meet students face-to-face online via video calls, chats, live broadcasts and seminars.
Brazil, Latin America, Middle East, Southeast Asia
Webinars are a powerful, cost effective tool to bring your institution to life and help you engage with students. We make the process easy by giving you all the support you need to run a successful campaign without any strain on your internal resources.
Join BMI's international student recruitment in-country fairs in 2021
Early bird rates end on Jul 23, 2021
Abu Dhabi, Dubai, Middle East, UAE
Meet thousands of affluent local and expat students as well as those funded via national scholarship programmes during your two-city trip, which includes our main fairs plus escorted visits to top private and international schools.
As one of the hottest markets for international student recruitment, you can't miss our postgrad fair in Colombia & Mexico! Specifically dedicated to the needs of higher education, this event attracts high-calibre students and working professionals who are eyeing up study abroad opportunities to boost their employment opportunities, career paths, or postgraduate research options.
Each year, BMI hosts 85+ events in over 30 cities around the world. You can mix and match event types, dates, and cities, plus ramp up brand exposure for audiences where you need it most. We’re happy to build a bespoke plan just for you.
BMI connects you to people from across the recruitment spectrum – from the parents and students who are planning their study abroad experience to senior level government representatives, scholarship providers, school principals, counsellors, university staff and agents.