Our Google accredited marketing team at BMI Digital works around the clock to create, launch and manage customised online campaigns that directly reflect the institutions and countries exhibiting at each fair. Moreover, thanks to our partnerships with in-country media outlets and high traffic websites like Times Higher Education’s Student Hub, we’re able to reach millions of prospective international students all over the world.

We ask all students attending our student recruitment fairs and virtual events to pre-register in order to control the quality of attendees and ensure that you can access their data before, during, and after events using our Talk Global Study online platform or our SmartScan app for in-person events.

With more than 30 years of experience, we have built long-term relationships with an extensive, global network of principals, student advisors, counsellors and student representatives at leading universities, private and international high schools.

These on-the-ground networks help us to promote our events and distribute invitations to our fairs in more than 30 cities around the world.

Due to their size and prestige, BMI’s events are regularly featured on news programmes around the world, which gives us unprecedented exposure with parents and family members.

To get a glimpse of one such video (and test your Portuguese), check out the news highlight featuring BMI’s immensely popular Salao do Estudante student fair in 2018 showcased on the biggest TV station in Brazil.

When it comes to marketing techniques, it’s important to think outside the box and do things a little bit differently in order to cut through the clutter.

BMI regularly experiments with various channels and platforms to obtain visibility in recruitment markets abroad. For example, we recently sponsored one of the leading reality TV programmes in Vietnam called Super Leader with a free flight, English language course, accommodation and spending money for the lucky winner. Watch the video clip which aired on VTV6 (Vietnamese National TV) to get a glimpse at the exciting moment the winner was announced.