BMI deploys a multi-channel marketing strategy that lets you engage with students throughout the early stages of choosing their international course and institution.
Search engine marketing
Paid social media and video advertising
Regularly scheduled email campaigns
Mobile-friendly event websites
Our Google accredited marketing team works around the clock to create, launch and manage customised online campaigns that directly reflect the institutions and countries exhibiting at each fair.
We ask all students attending our student recruitment fairs to pre-register in order to control the quality of attendees and ensure that you can access their data during the fair using our SmartScan app.
On campus promotions
With more than 30 years of experience, we have built long-term relationships with an extensive, global network of principals, student advisors, counsellors and student representatives at leading universities, private and international high schools.
These on-the-ground networks help us to promote our events and distribute invitations to our fairs in 23 cities around the world.
Parent attendance campaigns
We invest a significant amount of advertising budget to reach parents in the highest socio-economic groups in core recruitment hubs through the following channels:
Strategic online campaigns
Top magazines & newspapers
Extensive media partnerships
Press coverage around the world
To effectively reach affluent families, BMI uses a range of premium media channels around the world including:
Brazil & Latin America
Television coverage in core recruitment markets
Due to their size and prestige, BMI’s events are regularly featured on news programmes around the world, which gives us unprecedented exposure with parents and family members.
To get a glimpse of one such video (and test your Portuguese), check out the news highlight featuring BMI’s immensely popular Salao do Estudante student fair in 2018 showcased on the biggest TV station in Brazil.
Sponsoring national competitions for ambitious students
When it comes to marketing techniques, it’s important to think outside the box and do things a little bit differently in order to cut through the clutter.
BMI regularly experiments with various channels and platforms to obtain visibility in recruitment markets abroad. For example, we recently sponsored one of the leading reality TV programmes in Vietnam called Super Leader with a free flight, English language course, accommodation and spending money for the lucky winner. Watch the video clip which aired on VTV6 (Vietnamese National TV) to get a glimpse at the exciting moment the winner was announced.
BMI also has the benefit of utilising its own digital media channels to reach students who are in the process of researching their international course.
International course finder and content platform used by 1.2+ million Brazilian and Latin American students a year.
Our database of 500,000+ Latin American students actively searching for their course abroad.
Our engaged community of 170,000+ students across all our Facebook groups around the world.
Bespoke marketing campaigns
Looking for something special? Our team of marketing experts are happy to build a custom campaign specific to your goals and requirements.