BMI/THE connects you to…
High School
Counsellors

Sowing the seeds

Today, students are going abroad at younger and younger ages, whether it be to refine their language skills, experience other cultures, gain confidence and independence, or increase their chances of acceptance at a well-ranked higher education institution overseas.

This desire to explore the possibility of an international education often starts in the early teenage years when students are hungry for options and helpful advisors and guidance counsellors can steer them in the right direction.

Given that they work with students on a regular basis and see them day in and day out, secondary school counsellors have a good sense of what students need and which type of educational environment will enable each one to flourish.

This makes them an invaluable resource for international institutions who are keen to understand market demand and tap into an influential audience early in the student journey.

Networking events that connect you with high school counsellors and principals

For this reason, BMI/THE has developed various events exclusively aimed at the high school market, such as our International Schools Forum & Workshop and our chauffeured trips to leading international high schools held on-campus either just before or after our main student recruitment fairs.

While you can meet principals and counsellors during these high school visits, if you really want to strengthen your relationships with them, then our International Schools Forums & Workshops are your best bet. Beyond our flagship Global Event in London, you have the exclusive opportunity to meet and network with K-12 leaders and advisors at regional International Schools Forum & Workshops in Africa, Latin & Central America, South America, the Gulf and Southeast Asia, plus country-focused events such as Brazil, and India.

Workshops help you solidify relationships via private meetings and networking functions

Conveniently timed before or after a series of recruitment events in each region, the BMI/THE International Schools Forum & Workshop gives you the opportunity to hold pre-scheduled private meetings with K-12 school counsellors and principals.

The event kicks off with a welcome reception and dinner on the evening of the first day, facilitating a relaxed environment to mingle and network with this influential audience working in top private schools that offer an international curriculum and have a track record for sending sizable numbers of students and alumni abroad.

Over the next two days, you’ll sit down to pre-arranged meetings, converse over coffee breaks, and enjoy wonderful lunches – saving time by meeting new and current K-12 partners all in one location and maximising your visit in each city.

Times Higher Education Counsellor Accreditation Programme (THE CAP)

With so much variance in international undergraduate admissions processes and requirements, our events give counsellors the chance to not only meet industry colleagues face to face, but also enhance their own knowledge and career development.

During our workshop, counsellors will also attend educational seminars which form part of Times Higher Education Counsellor Accreditation Programme (THE CAP). Consisting of 12 modules and covering a solid range of content to help improve counsellors’ daily tasks when advising students, THE CAP is a ground-breaking professional development programme to support the international school sector.

In addition to their online sessions, all attending counsellors will receive some in-person training from THE CAP during the event. Once completed, they will be among an elite cohort of school counsellors who hold a globally recognised accreditation, bolstering their career profile and thereby enhancing the reputation of their school.

Are you a counsellor? Find out how THE CAP works and apply to participate.

Innovative counsellor resource platform supports year-round professional development

Led by a Board of Advisors and built “by counsellors, for counsellors” this one-of-a-kind platform is bursting with free resources and guides to help facilitate peer-to-peer knowledge sharing. THE Counsellor also enables counsellors to connect with colleagues around the world so they can share advice, planning tools, and best practice when advising students on university selection and career mapping.

Counsellors rely on this online hub daily for content such as admissions processes around the world, deadlines and requirements, funding and scholarships, managing parents, developing resilience and supporting mental health, the latest sector trends, and more. Universities, country groups and service providers are invited to collaborate with us to reach, engage and promote via the THE Counsellor.

Counsellor Fly-in Tour Management

College counsellors from top international and private schools significantly influence students’ and parents’ choices of undergraduate institutions abroad. To ensure counsellors understand your institution, invite them to visit.

This immersive experience helps them grasp your community, facilities, and academic approach, enabling them to better guide students.

THE Counsellor offers a comprehensive 360° management service for education providers, destination consortiums, and government partners, covering all aspects of visit programmes. Each tour is unique and tailored to the host’s needs, with services offered on an à la carte basis, including:

  • Developing a bespoke project plan for the visit
  • Accessing our global network of THE CAP accredited counsellors
  • Selecting, referencing, and inviting counsellors based on your criteria
  • Managing travel, accommodation, and flight bookings
  • Handling supplier payments
  • Providing concierge services for counsellors
  • Leading and managing the tour on the day

Our customisable Counsellor Fly-in programme starts with a detailed brief to create a plan that meets your strategy, goals, and budget. This service is available to:

  • Individual institutions
  • Consortiums organising multi-campus tours
  • Destination brands and country groups

By using our services, you ensure that qualified counsellors gain a comprehensive understanding of your institution, ready to guide their students toward the best educational fit.

Reach high school counsellors around the world via digital strategies

Event Location
Date
Price
Event Location

Online - THE COUNSELLOR Training Masterclass

Date

2025

Price
USD 4,750

What's Included

    Share your knowledge by leading a high-profile training session for a global audience of counsellors, hosted on our platform and facilitated by a renowned counsellor. You’ll enjoy extensive promotion across THE Counsellor’s social media, newsletters, and direct emails. This session will be live-streamed and accessible on our site for one year. You will also receive the registration data for all participating counsellors. Please note, the topic and training content requires submission and approval to ensure values and standards of THE Counsellor community are upheld.
Event Location
Date
Price
Event Location

Online - THE COUNSELLOR Scholarship Promotion

Date

2025

Price
USD 1,950

What's Included

    Showcase your scholarships to a worldwide network of high school and college counsellors who are committed to discovering the best opportunities for their students. Your scholarship will gain prominent visibility on THE Counsellor platform’s heavily visited Scholarship section, plus feature in our monthly counsellor newsletter, and benefit from a broad reach across our social media channels.

Event Location
Date
Price
Event Location

Spotlight Webinar: Americas

Date

2025

Price
USD 3,250
Event Location

Spotlight Webinar: Asia & Subcontinent

Date

2025

Price
USD 3,250
Event Location

Spotlight Webinar: Europe, Central Asia, Middle East & Africa

Date

2025

Price
USD 3,850
Event Location

Spotlight Webinar: Global

Date

2025

Price
USD 4,350

What's Included

    Spotlight webinars offer a unique opportunity to showcase your institution, destination, or service to high school and college counsellors worldwide. After extensive promotion, your webinar will be streamed live on THE Counsellor. It will also be distributed via email and social media, and featured on the site where it will be available on-demand for one year. Additionally, you will receive the registration data of the participating counsellors.

Event Location
Date
Price
Event Location

Online - THE COUNSELLOR Spotlight Article

Date

2025

Price
USD 2,800

What's Included

    Enjoy a professional interview or written article by THE Counsellor’s editors that will bring a spotlight to your offering and convey a targeted message on a topic of your choice. We suggest the article includes videos and an array of call to actions to drive Counsellors to your own digital properties. To ensure global visibility among counsellors, your article will also be promoted in our monthly newsletter and across relevant social media channels.

Connect in-person with high school counsellors at global events in 2025

Bogota, Colombia
High School Counsellors

Don’t miss the only event that gives you the unique ability to connect with influential leaders at the secondary school level from across Central and Latin America. Hold 26 meetings and network with school counsellors who advise teenagers and their parents on the next steps in their academic journey.

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Event Location
Date
Price
Event Location

Bogota
One Delegate/ One Meeting Schedule

Date

Feb 26 - Feb 27

Price
USD 4,400
Event Location

Bogota
Two delegates/One Meeting Schedule

Date

Feb 26 - Feb 27

Price
USD 5,500
Event Location

Bogota
Two Delegates/Two Meeting Schedules

Date

Feb 26 - Feb 27

Price
USD 7,000
Ho Chi Minh City, Vietnam
High School Counsellors

Young Southeast Asians are heading overseas in growing numbers, and this event is where it all starts. Meet the principals and high school counsellors who inspire and encourage students in their final years of secondary school, and spend 2 days solidifying relationships with influencers from the best private and international schools in the region.

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Event Location
Date
Price
Event Location

Ho Chi Minh City
One Delegate/ One Meeting Schedule

Date

Mar 31 - Apr 01

Price
USD 4,400
Event Location

Ho Chi Minh City
Two people/One Meeting Schedule

Date

Mar 31 - Apr 01

Price
USD 5,500
Event Location

Ho Chi Minh City
Two deleagtes/Two Meeting Schedules

Date

Mar 31 - Apr 01

Price
USD 7,000
Sao Paulo
High School Counsellors

Young Brazilians are heading overseas in growing numbers, and this event is where it all starts. Meet the principals and high school counsellors who inspire and encourage students in their final years of secondary school, and spend a day solidifying relationships with influencers from the best private and international schools in Brazil.

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Event Location
Date
Price
Event Location

Sao Paulo
One Delegate/One Meeting Schedule

Date

Apr 02

Price
USD 2,500
Event Location

Sao Paulo
Two delegates/One Meeting Schedule

Date

Apr 02

Price
USD 3,250
Dubai, UAE
High School Counsellors

This regional event gives you the unique ability to connect with influential leaders at the secondary school level across the Gulf, you'll mix and mingle with counsellors from Bahrain, Kuwait, Oman, Saudi Arabia and the UAE. Hold 26 meetings and network with school leaders who advise teenagers and their parents on the next steps in their academic careers.  

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Event Location
Date
Price
Event Location

Dubai
One Delegate/ One Meeting Schedule

Date

Apr 09 - Apr 10

Price
USD 4,400
Event Location

Dubai
Two Delegates/One Meeting Schedule

Date

Apr 09 - Apr 10

Price
USD 5,500
Event Location

Dubai
Two Delegates/Two Meeting Schedules

Date

Apr 09 - Apr 10

Price
USD 7,000

Meet Counsellors Worldwide This May in London

London
High School Counselors, International Students

BMI’s flagship International Schools Forum & Workshop provides an exclusive opportunity for you to meet privately with senior high school counsellors from some of the best international and private high schools from across the world. *Prices exclusive of UK VAT

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Event Location
Date
Price
Event Location

London
One Delegate / One Meeting Schedule

Date

May 19 - May 20

Price
USD 5,000
Event Location

London
Two Delegates/One Meeting Schedule

Date

May 19 - May 20

Price
USD 6,500
Event Location

London
Two Delegates /Two Meeting Schedules

Date

May 19 - May 20

Price
USD 7,500

Get a customised package

BMI/THE hosts over 80 events each year in 10 countries. You can mix and match event types, dates, and cities, plus ramp up brand exposure for audiences where you need it most. We’re happy to build a bespoke plan just for you.

Learn how BMI/THE connects you to various audiences

BMI/THE connects you to people from across the recruitment spectrum – from the parents and students who are planning their study abroad experience to senior level government representatives, school principals, counsellors, university staff and agents.