BMI/THE connects you to…
Brazil & Latin America

Welcome to the world's most lively and energetic students!

The education market in Central and South America is well known for having a strong appetite for overseas study and various government-backed initiatives to encourage outbound mobility. From kingpin markets like Brazil to small yet healthy markets like Chile, which can help you diversify your student body, BMI/THE offers a range of recruitment solutions so you can achieve your internationalisation goals in Brazil and Latin America.

We have been running student fairs in Central and South America since 1987 and have garnered a reputation for organising the most successful fairs in the region. And with satellite offices in Bogotá, Colombia as well as Salvador, Brazil, our finger remains firmly on the pulse of a Latin rhythm, with warmth in our heart and a fire in our belly.

 

BMI/THE connects you to Brazil and Latin America through the following solutions…

 

Fairs to connect you with students from the K-12 to postgraduate level

If you’re looking to recruit students for language or undergraduate courses, then be sure to join our bustling education fairs known as Salão do Estudante in Brazil, and ExpoEstudiante in Latin America. These fairs run as a smoothly organised series across the region twice a year, and the exact city locations can vary from one recruitment season to another. For those of you recruiting for postgraduate education and certificates, we also organise specialty marketing campaigns to draw these audiences into niche sections of our fairs such as ExpoPosgrados in Colombia and Mexico.

In addition, to help you get your brand in front of students sooner, BMI/THE also runs fairs in prestigious secondary schools that directly connect you with senior students, parents and high school counsellors. These K-12 fairs are conveniently timed either just before or after our main fairs in order to help you make the most of your overseas visit, and we provide escorted door-to-door service for the institutions who join us.

Workshops to help you forge relationships with high school counsellors

With students going abroad at younger and younger ages, having firm links at the secondary school level in your target recruitment countries is vitally important. Our International Schools Forum & Workshops are designed to help you achieve just that.

These events help you save time by meeting with influential counsellors from the top secondary schools across a wide region, such as our event dedicated entirely to Brazil, or our Latin and Central American regional event which flies in counsellors from up to ten countries. Over two full days of luxury networking events and structured meetings, you’ll have the chance to form relationships with this critical audience who regularly advise high-achieving students and parents on which countries and institutions abroad are the best fit for them.

Participating counsellors are handpicked by our team, and they also receive extra academic content and training which forms part of Times Higher Education Counsellor Accreditation Programme (THE CAP).

Receive funded Brazilian & Latin American students via scholarship programmes

One of the most prestigious events on our calendar is the BMI/THE Global Scholarship Forum, held each spring in London. With a truly global feel, the Forum attracts all the major scholarship and funding providers from over 40 countries, giving you an unprecedented opportunity to form alliances with not only scholarship organisations from Brazil and Latin America, but from all over the globe.

Due to the popularity of the Global Forum, BMI/THE also runs its Americas Scholarship Forum, an event similar to the global one but has a targeted regional focus, connecting you with the heads of scholarship and training programmes from across North, Central, South America, and the Caribbean.

Both events are extraordinarily unique in the international education industry given their ability to attract such high level audiences. They sell out every year, so reserve your space now before it’s too late!

Digital marketing strategies to recruit international students

Your content marketing strategy in Brazil and Latin America will no doubt include channels aimed directly at aspiring international students, and here’s where our content platform Viva-Mundo comes in.

Our BMI/THE Digital team can create and manage content for you in English, Spanish or Portuguese and produce a rich mix of marketing outreach including editorial articles about your institution or study destination, webinars, video, email campaigns and social media engagement.

Online student recruitment events targeting Brazil & Latin America

The beauty of international student recruitment is that your prospective students can be anywhere in the world, and so can your brand. Through the power of technology, you can connect with students in real-time to have meaningful conversations about their educational goals and your institution’s strengths. For a student about to make the decision of a lifetime, the ability to ask questions and receive live, personal assistance from institutions can become a stand-out, make or break moment.

Our unique approach to recruitment events brings those conversations into an unrivalled online space called Talk Global Study, where you can connect and talk directly with students who are actively in the process of researching and planning their future international studies. We also run white-label events on behalf of Colfuturo and FUNED which help global universities connect online with government-funded scholarship students from Colombia and Mexico.

Mexico Market Report

As one of four reports produced in partnership with Jackfruit Marketing, our Mexico Market Report provides essential recruitment information on the country’s education and recruitment scene. This free 60-page report gives readers access to a lengthy track record of outbound statistics by destination markets, as well as a review of Mexico’s enrolments across key states in the country. We also cover economic growth, the most pressing challenges and trends affecting the Mexican market, and we share tips and best practices for those looking to build brand presence in Mexico.

In-person events in Latin America & Brazil 2024

Fill your recruitment funnel with the world's liveliest students and regional key contacts. Register now!
Bogota, Guadalajara, Lima, Medellin, Mexico City, Monterrey
International Students

As one of the hottest growth markets for higher education recruitment, you can't miss our fairs in Colombia, Mexico & Peru! Specifically dedicated to the needs of both Undergraduate and Postgraduate recruitment, this event attracts high-calibre students and working professionals who are eyeing up study abroad opportunities. This tour includes High School Visits in Bogota, Lima, Mexico City, Monterrey and Guadalajara.

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Event Location
Date
Price
Event Location

Monterrey In-person Fair

Date

Feb 22

Price
USD 2,800
Event Location

Mexico City In-person Fair

Date

Feb 24 - Feb 25

Price
USD 4,400
Event Location

Guadalajara In-person Fair

Date

Feb 27

Price
USD 2,800
Event Location

Bogotá In-person Fair

Date

Mar 02 - Mar 03

Price
USD 4,400
Event Location

Bogotá - 2 Day High School Visits

Date

Mar 04 - Mar 05

Price
USD 1,600
Event Location

Medellín In-person Fair

Date

Mar 06

Price
USD 2,800
Event Location

Lima In-person Fair

Date

Mar 09 - Mar 10

Price
USD 4,400
Panama, Panama City
High School Counselors

Don’t miss the only event that gives you the unique ability to connect with influential leaders at the secondary school level from across Central and Latin America. Hold 26 meetings and network with school counsellors who advise teenagers and their parents on the next steps in their academic journey.

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Event Location
Date
Price
Event Location

Panama City
One Delegate/ One Meeting Schedule

Date

Feb 29 - Mar 01

Price
USD 4,400
Event Location

Panama City
Two people/One Meeting Schedule

Date

Feb 29 - Mar 01

Price
USD 5,500
Event Location

Panama City
Two people/Two Meeting Schedules

Date

Feb 29 - Mar 01

Price
USD 7,000
Brazil
International Students

Held across 7 major cities twice a year, Salão do Estudante has been Brazil’s best-known international student recruitment fair since 1994, attracting 90,000+ students, professionals and parents annually.

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Event Location
Date
Price
Event Location

Campinas - 1 Day High School Visits

Date

Mar 14

Price
USD 850
Event Location

São Paulo - 1 Day High School Visits

Date

Mar 15

Price
USD 850
Event Location

São Paulo In-person Fair

Date

Mar 16 - Mar 17

Price
USD 4,400
Event Location

Rio Copacabana In-person Fair

Date

Mar 19

Price
USD 3,350
Event Location

Rio - 1/2 Day High School Visits

Date

Mar 20

Price
USD 550
Event Location

Rio Barra In-person Fair

Date

Mar 20

Price
USD 2,800
Event Location

Brasilia In-person Fair

Date

Mar 22

Price
USD 2,800
Event Location

Brasilia - 1/2 Day High School Visits

Date

Mar 22

Price
USD 550
Event Location

Salvador In-person Fair

Date

Mar 24

Price
USD 2,800
Event Location

Salvador - 1 Day High School Visits

Date

Mar 25

Price
USD 550
Event Location

Campinas In-person Fair

Date

Mar 26

Price
USD 2,800
Event Location

Curitiba In-person Fair

Date

Mar 27

Price
USD 2,800
Brazil, Sao Paulo
High School Counselors

Young Brazilians are heading overseas in growing numbers, and this event is where it all starts. Meet the principals and high school counsellors who inspire and encourage students in their final years of secondary school, and spend a day solidifying relationships with influencers from the best private and international schools in Brazil.

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Event Location
Date
Price
Event Location

Sao Paulo
One Delegate

Date

Mar 12 - Mar 13

Price
USD 2,500
Event Location

Sao Paulo
Two people/One Meeting Schedule

Date

Mar 12 - Mar 13

Price
USD 3,250

Virtual recruitment events across Latin America

Caribbean
International Students

Central America and Caribbean Connect Live is a online event that will be hosted on a state-of-the-art platform that puts video conferencing at the heart of the experience. This is a fantastic opportunity to promote your institution and to engage directly with students across Central  America and the Caribbean who are utilising their national funding and scholarship body to empower their international studies.
This a unique event that is run in partnership with the following Governments and official agencies: Government of Belize, FUNDAPEC Dominican Republic, Government of Jamaica, GUATEFUTURO Guatemala, HONDUFUTURO Honduras and CONAPE Costa Rica.

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Event Location
Date
Price
Event Location

Central America and Caribbean Connect Live

Date

Apr 24

Price
USD 2,500
Mexico
International Students

FUNED Connect Live is a 3-hour online event that will be hosted on a state-of-the-art platform that puts video conferencing at the heart of the experience. This is a fantastic opportunity to promote your institution and to engage directly with Mexican students interested in your programs who can then apply to FUNED for support.

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Event Location
Date
Price
Event Location

FUNED Connect Live

Date

Apr 25

Price
USD 2,500

Get a customised package

BMI/THE hosts over 80 events in more than 10 countries each year. You can mix and match event types, dates and cities, plus ramp up brand exposure for audiences where you need it most. We’re happy to build a bespoke plan just for you.

Learn how BMI/THE helps you recruit in various regions

Through a variety of high quality events held in 30+ cities around the world, BMI/THE offers you a chance to reach students online and face to face at fairs, as well as cement relationships with stakeholders across the student journey via our premium networking events and workshops.