The premier fair for higher education student recruitment in Chile, Colombia, Mexico and Peru.

Focused on the needs of Higher Education student recruitment

Historic trends show that more Latin Americans study abroad at the postgraduate level as opposed to the undergraduate. However, there has been growing interest from younger students to go further afield for their first degree, with Latin undergraduate enrolments steadily rising for overseas destinations.

BMI’s approach harnesses this appetite to study abroad via a two-pronged brand strategy that mirrors the demands of the local student market:

  • Playing to the strength of the postgraduate student flows, our pre-fair marketing targets prospective master’s students via the well known and popular ExpoPosgrados brand;
  • Meanwhile, our ExpoEstudiante brand allows us to engage with students from the best private high schools who are actively searching for undergraduate courses abroad.

Through pre-event targeting, we are able to bring both degree levels under one roof, and then direct participants accordingly. Attending students are given badges that easily identify them by their course level of interest, and all exhibiting institutions clearly signpost the course levels they offer. Additional providers such as language and pathway programmes that prepare students for higher education are also well suited to participate.

In this way, recruiters are able to tap into both the depth and breadth of the Latin American market and easily meet prospects who match their educational offering.

Mexico: The second largest student market in Latin America

Backed by more than 30 years of experience running fairs across Latin America and Brazil, as well as in the Middle East and Asia, BMI is proud to take you to three of the most important student recruitment cities in Mexico in Spring 2023.

After Brazil, Mexico has the second largest economy and population in the region, which makes it a natural addition to your recruitment itinerary. Due to a healthy appetite for overseas education combined with rising middle and upper class incomes, Mexico is a ripe market for recruiters who are keen to welcome its vivacious students to their campus.

Before you arrive, be sure to download our latest Mexico Market Report offering a 60-page deep dive into Mexico’s education and recruitment scene.

Colombia: A rich source of amazing students

The demand for language courses, undergraduate and postgraduate programmes has been booming in Colombia and the outlook for international student mobility remains strong for the years ahead. As one of the hottest markets for international student recruitment, Colombia deserves a key place in your marketing mix.

BMI has organised fairs in Colombia since 1996 and has also operated a special event series called EuroPosgrados Colombia on behalf of Campus France and DAAD, held annually from 2010 to 2019.

Our fairs are held in-country twice a year and bring you into three bustling Colombian cities (Cali, Medellín and Bogotá), making it the perfect platform for institutions to recruit at all education levels.

Peru on the rise

The Peruvian economy has experienced a boom in the last decade and as a result, there has been increasing interest in Peru as a student recruitment market.

Education institutions have increased their engagement in Peru’s capital city Lima since the government launched the “Pronabec Becas de la República” programme – a government initiative to increase funding for postgraduate courses. The government in Peru has, over the last few years, made a whole range of scholarship programmes available, some of which have had a very positive effect on student mobility.

With Peru developing well economically and becoming more outward looking in its quest to develop human capital, it is an exciting time to be recruiting in Peru. Mark your calendars and be sure to join us in spring to solidify your brand presence in this emerging market.

Recruiting students in Chile

Chile is the only South American OECD member and is recognised as one of the strongest performing economies in the region. The country has the highest human development index and one of the highest GDPs per capita in Latin America.

To fuel outbound student mobility and increase interest in postgraduate studies abroad, the Chilean government continues to fund their popular Becas Chile scholarship programme. Meanwhile, their “Penguins without Borders” programme funds the best high school students to study for six months in New Zealand or Canada at the secondary school level.

BMI attracts more than 6,500 visitors to their student recruitment fairs in Chile annually. As the international education market in Chile is maturing, Chilean students are looking for a range of opportunities overseas including language, undergraduate and postgraduate courses.

Recruitment success story

“We always like to share our success stories from events we have attended. We are still accepting applications for our Fall 2022 intake, and it usually takes us about 1-2 cycles before we see enrolment from our events, but I do have some great news to share!

So far we have received one application from the Medellin event, and we are about to admit a student from the Mexico City event in Fall 2021.

This is very exciting news! We are still following up with our contacts and look forward to seeing more students from our BMI events enrol in the future.”

Staci Bernhard, MS
Florida International University

Supported and attended by the region's most important funding bodies

Key funding bodies in Latin America play a fundamental role in assisting thousands of students to pursue overseas studies. These organisations exhibit in our events because they know that our fairs draw in record numbers of students year after year. They present seminars and meet directly with students, supporting their future ambitions once they decide on their course and institution.

Connect with students and parents in Colombia, Mexico and Peru in 2024

Bogota, Guadalajara, Lima, Medellin, Mexico City, Monterrey
International Students

As one of the hottest growth markets for higher education recruitment, you can't miss our fairs in Colombia, Mexico & Peru! Specifically dedicated to the needs of both Undergraduate and Postgraduate recruitment, this event attracts high-calibre students and working professionals who are eyeing up study abroad opportunities. This tour includes High School Visits in Bogota, Lima, Mexico City, Monterrey and Guadalajara.

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Event Location
Date
Price
Event Location

Monterrey In-person Fair

Date

Feb 22

Price
USD 2,800
Event Location

Mexico City In-person Fair

Date

Feb 24 - Feb 25

Price
USD 4,400
Event Location

Guadalajara In-person Fair

Date

Feb 27

Price
USD 2,800
Event Location

Bogotá In-person Fair

Date

Mar 02 - Mar 03

Price
USD 4,400
Event Location

Bogotá - 2 Day High School Visits

Date

Mar 04 - Mar 05

Price
USD 1,600
Event Location

Medellín In-person Fair

Date

Mar 06

Price
USD 2,800
Event Location

Lima In-person Fair

Date

Mar 09 - Mar 10

Price
USD 4,400

Add these recruitment events to your trip to Latin America

Panama, Panama City
High School Counselors

Don’t miss the only event that gives you the unique ability to connect with influential leaders at the secondary school level from across Central and Latin America. Hold 26 meetings and network with school counsellors who advise teenagers and their parents on the next steps in their academic journey.

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Event Location
Date
Price
Event Location

Panama City
One Delegate/ One Meeting Schedule

Date

Feb 29 - Mar 01

Price
USD 4,400
Event Location

Panama City
Two people/One Meeting Schedule

Date

Feb 29 - Mar 01

Price
USD 5,500
Event Location

Panama City
Two people/Two Meeting Schedules

Date

Feb 29 - Mar 01

Price
USD 7,000
Brazil, Sao Paulo
High School Counselors

Young Brazilians are heading overseas in growing numbers, and this event is where it all starts. Meet the principals and high school counsellors who inspire and encourage students in their final years of secondary school, and spend a day solidifying relationships with influencers from the best private and international schools in Brazil.

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Event Location
Date
Price
Event Location

Sao Paulo
One Delegate

Date

Mar 12 - Mar 13

Price
USD 2,500
Event Location

Sao Paulo
Two people/One Meeting Schedule

Date

Mar 12 - Mar 13

Price
USD 3,250

Virtual events

Mexico
International Students

FUNED Connect Live is a 3-hour online event that will be hosted on a state-of-the-art platform that puts video conferencing at the heart of the experience. This is a fantastic opportunity to promote your institution and to engage directly with Mexican students interested in your programs who can then apply to FUNED for support.

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Event Location
Date
Price
Event Location

FUNED Connect Live

Date

Apr 25

Price
USD 2,500
Caribbean
International Students

Central America and Caribbean Connect Live is a online event that will be hosted on a state-of-the-art platform that puts video conferencing at the heart of the experience. This is a fantastic opportunity to promote your institution and to engage directly with students across Central  America and the Caribbean who are utilising their national funding and scholarship body to empower their international studies.
This a unique event that is run in partnership with the following Governments and official agencies: Government of Belize, FUNDAPEC Dominican Republic, Government of Jamaica, GUATEFUTURO Guatemala, HONDUFUTURO Honduras and CONAPE Costa Rica.

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Event Location
Date
Price
Event Location

Central America and Caribbean Connect Live

Date

Apr 24

Price
USD 2,500

Student Recruitment Events semester 2- 2024

Early bird rates end on Jul 26, 2024

Bogota, Guadalajara, Medellin, Mexico City, Monterrey, Santiago
International Students

As one of the hottest growth markets for higher education recruitment, you can't miss our fairs in Chile, Colombia & Mexico! Specifically dedicated to the needs of both Undergraduate and Postgraduate recruitment, this event attracts high-calibre students and working professionals who are eyeing up study abroad opportunities. This tour includes High School Visits in Bogota,, Mexico City, Monterrey, Guadalajara and Santiago.

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Event Location
Date
Early Bird Price
Event Location

Monterrey In-person Fair

Date

Sep 26

Early Bird Price
USD 2,520

USD 2,800

Event Location

Mexico City In-person Fair

Date

Sep 28 - Sep 29

Early Bird Price
USD 3,950

USD 4,400

Event Location

Mexico City - 1 Day High School Visits

Date

Sep 30

Price
USD 850
Event Location

Guadalajara In-person Fair

Date

Oct 01

Early Bird Price
USD 2,520

USD 2,800

Event Location

Bogotá In-person Fair

Date

Oct 05 - Oct 06

Early Bird Price
USD 3,950

USD 4,400

Event Location

Bogotá - 2 Days High School Visits

Date

Oct 07 - Oct 08

Price
USD 1,600
Event Location

Medellín In-person Fair

Date

Oct 09

Early Bird Price
USD 2,520

USD 2,800

Event Location

Santiago In-person Fair

Date

Oct 12 - Oct 13

Early Bird Price
USD 3,950

USD 4,400

Other recruitment opportunities when you are in the region

Early bird rates end on Jul 26, 2024

Bogota, Colombia
High School Counselors

Young South Americans are heading overseas in growing numbers, and this event is where it all starts. Meet the principals and high school counsellors who inspire and encourage students in their final years of secondary school, and spend 2 days solidifying relationships with influencers from the best private and international schools in the region.

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Event Location
Date
Early Bird Price
Event Location

Bogotá
One Delegate/ One Meeting Schedule

Date

Oct 03 - Oct 04

Price
USD 4,400
Event Location

Bogotá
One Delegate/ Two Meeting Schedules

Date

Oct 03 - Oct 04

Price
USD 5,500
Event Location

Bogotá
Two Delegates/Two Meeting Schedules

Date

Oct 03 - Oct 04

Price
USD 7,000
Colombia
International Students

The BMI Americas Scholarship Forum will connect you with outbound government and private scholarship providers, as well as funding agencies, that support students from the Americas to study overseas. Making agreements with these organisations plays a pivotal role in an institution’s recruitment strategy, and developing personal relationships through face to face contact is the key to success in this part of the world.

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Event Location
Date
Price
Event Location

Bogotá
One Delegate/One meeting schedule

Date

Oct 07 - Oct 08

Price
USD 4,000
Event Location

Bogotá
Two Delegates/One meeting schedule

Date

Oct 07 - Oct 08

Price
USD 5,200
Event Location

Bogotá
Two Delegates/Two meeting schedules

Date

Oct 07 - Oct 08

Price
USD 6,000