Online marketing campaigns to reach target student audiences worldwide
BMI Digital provides you with an intelligent mix of marketing channels that allow you to engage with students online. From content-based advertising to social media, emails and webinars, BMI can help you generate a steady stream of leads to boost brand recognition and traffic to your website from key student markets.
We make the process easy by giving you all the support you need to run a successful campaign without any strain on your internal resources.
Targeting your audience – We take the time to understand your digital marketing capabilities, goals, budget, target student markets and more.
Building a customised plan – Based on your needs, we will create a bespoke online media plan that utilises a mix of channels including content marketing, social media, video, SEO, email marketing, and webinars.
Content creation – Our team of experienced writers and translators will create content for you that appeals to students and delivers a clear message around your institution’s strengths.
Campaign execution – We’ll manage each campaign from start to finish so you don’t need to worry about the details.
Lead generation – You’ll receive leads and student enquiries sent directly to your inbox or fed into your CRM, ready for instant follow up.
Let us prepare a bespoke campaign for you
Working from a client brief allows our digital strategy team to plan campaign proposals that meet your budget and recruitment strategy.
All we need is some background information to get started. For example:
Are there any particular countries or cities you want to reach?
Is there a specific way you want to receive leads, or are you mainly interested in getting traffic to your site?
What are the key things you want to promote and talk to students about?
Based on this information, your timelines and a rough budget, we can then put together a robust campaign to reach your target audience via one or more of the following:
Website and social media ads;
Live and on-demand webinars;
Your Campaign Manager will build a bespoke plan just for you and work closely with you every step of the way, providing regular reports and advising you to help hit enrolment targets and maximise your ROI.