Digital marketing strategies to reach qualified students in key markets worldwide via:
Viva-Mundo.com is a content-based platform that helps education institutions, agencies, governments and service providers connect with ambitious students who are planning to study internationally.
Our team can create and manage content for you in a variety of languages and produce a rich mix of marketing outreach including editorial articles about your institution or study destination, as well as webinars, video, email campaigns and social media engagement.
Using our content platform couldn’t be easier.
Your articles, adverts, social media posts and email blasts can include customised lead generation options such as:
We can even integrate a form that connects your leads directly to your CRM.
| Breakdown by continent | |
|---|---|
| Latin America | 712,949 |
| Brazil | 320,544 |
| Europe | 171,574 |
| Asia | 101,781 |
| North America | 82,376 |
| Middle East | 54,215 |
| Africa | 38,127 |
| Oceania | 19,505 |
Our channels have a ready-made audience of those interested in studying overseas, especially from high income demographic areas.
If your content is successful, it will retain its place in our Most Read Articles section and catch further audience attention.
After the initial package expires you will continue to receive the branding and recruitment benefits of inclusion on the site indefinitely.
In the past year, we have received 110,000 unique visitors each month, generated through active search (and therefore interest) alone. Our total annual visitors reaches over 1,146,000 per year.
With a variety of Call to Action (CTA) options available, you can guide each reader to your own website, video, form, poll, social media interaction or download file option (dependent on package purchased).
Use the new article(s) we've written for you in the marketing campaigns you or your partners run.
As all of our work is done in-house, there are no ongoing fees or subscriptions necessary.
Unless required by the type of article chosen, all of the production will be managed by BMI Digital.
There’s an endless number of topics your content marketing can cover but first, it needs to grab students’ attention. Given our 30+ years of experience in the international education industry, we know what content appeals to students and how to position your institution at the right point in their decision-making journey.
We work with you to choose the right type of article to match your goals. From content that celebrates your institution to pieces offering advice, below are several examples of the various types of articles we’ve created for our clients that appear on Viva-Mundo.com.
With so many institutions to choose from, students need guidance when comparing options and understanding which one is right for them. You might like us to create an article zooming in on a historic feature, geographical advantage or academic achievement.
“They are two of the oldest universities in the world, as well as two of the most prestigious and vaunted. They are so closely associated that they are often just referred to as ‘Oxbridge’. Which, then, would be best for you?”
For a highly targeted enrolment boost, we can help you promote a particular course, topic or field of study.
Perhaps your course is unusual, or perhaps you feel it hasn’t gotten the reputation it deserves. Our team can communicate just why more students need to consider it.
“Students will be pushed to explore the boundaries of their creativity, and will develop techniques for brainstorming and experimentation.”
Using your brand champions and alumni to showcase the distinctive atmosphere and support you offer is a powerful content strategy. After all, there is no more trustworthy source than the words of a student to intrigue a potential audience. This article by Kenta Abraham Minagi from Guatemala, a second year undergraduate student at Ritsumeikan Asia Pacific University, is a great example:
“What comes to mind when you think about living on top of a mountain?”
Moving to a different country is no small task and students can often underestimate the impact of culture shock. Food, fashion, relationships, travel, study culture, exams… Students are interested in it all and by carefully positioning your product or institution in the conversation, your brand can be seen as a helpful advisor along the journey.
“In certain countries, the definition of a dietary restriction may differ or your general options for preparing food may be severely limited.”
Keeping up with the latest trends and developments isn’t hard when you have the BMI Digital team at your service. We can craft articles linking your brand to the latest topics to inspire millennials and engage with students at the cutting edge.
“Bitcoin and other cryptocurrencies are relatively new, but are there any good degrees concerning them?”
At such a critical crossroads in their life, international students look for help all around. Banking, flights, apps, laptops, clothing, cameras… We can feature articles to improve your product’s standing within our shared target market.
“It is, of course, not easy to learn a language, but with the recent upsurge of apps and websites, now is a great time to review the options and see which is the best.”
What might be preventing students from applying? How much do they know about visas, work requirements, deadlines or funding options? Our expertly written articles allay student fears and help them get them where they deserve to be.
“A common misconception about studying abroad is that it can be unaffordable, but there are thousands of grants and scholarships to help you get to your dream university.”
In addition to currently testing video options for articles, we are also eager to try new ideas if you have any suggestions for article types.
Moreover, if we consider yours an innovative proposal, we might even offer you a discount on our packages!
