Using email marketing to turn interest into enrolments
Direct marketing is a quick and cost effective way to communicate with students. Studies show that email is still one of the best ways to reach young people throughout various stages of their academic journey.
BMI runs over 80 international student recruitment events around the world each year, resulting in a GDPR-compliant, live database of over 225,000 engaged, pre-qualified students who are genuinely interested in obtaining international qualifications. BMI Digital can help you improve the results you get from email marketing by filtering our database and sending timely, powerful messages to international students who fit your criteria.
Advantages of our email marketing outreach
Target and refine your audience
Filter and target our database of high-quality students actively planning to study abroad.
Tap into a ready-made audience of those interested in studying overseas, especially students in high income cities.
Students get direct access to you
With a variety of Call to Action (CTA) options available, you can guide each student to your own website, video, CRM-friendly form, poll, social media interaction or download file option.
GDPR compliant student database
Over 225,000 students were re-permissioned as of 1 September 2019.
Dedicated email marketing campaigns
Get your message out to students via a single, customised mailshot.
Managed via MailChimp
90% of our emails go into a student's inbox - not their spam mail.
Detailed post-campaign reporting
Get all the data you need for concrete ROI.
Send an email marketing campaign to our actively engaged database
BMI maintains a GDPR-compliant database of students who are actively searching for study abroad opportunities and have opted in to receive targeted, relevant information on international education programmes and destinations.
You can access our entire active database or you can target a specific subset of students you wish to reach by refining the list according to age, location, subject, course level of interest and destination of choice.
We’ll manage the mailing process for you and provide detailed reporting at the conclusion of each campaign. Plus, we can provide you with best practice examples and guidelines, or even help you design your email and conduct A/B testing as well.