Digital marketing strategies to reach qualified students in Latin America, Brazil and Vietnam via:

  • Online content;
  • Website and social media ads;
  • Email campaigns;
  • Live and on-demand webinars.

Using email marketing to turn interest into enrolments

Direct marketing is a quick and cost effective way to communicate with students. Studies show that email is still one of the best ways to reach young people throughout various stages of their academic journey.

There are two ways BMI can help you improve the results you get from email marketing:

  1. Send a message to a customised list of international students who fit your criteria from our robust database of pre-qualified, hot leads.
  2. Achieve exposure in our bi-monthly newsletter which is sent to nearly 50,000 students who have opted-in from Latin America, Brazil and Vietnam.

Send an email marketing campaign to our actively engaged database

BMI maintains a GDPR-compliant database of Latin American, Brazilian and Vietnamese students who are actively searching for study abroad opportunities.

You can access our entire active database or we’ll refine the list so you can target a specific subset of students you wish to reach.

We’ll manage the mailing process for you and provide detailed reporting at the conclusion of each campaign. Plus, we can provide you with best practice examples and guidelines, or even help you design your email and conduct A/B testing as well.

Get featured in our bi-monthly newsletter

The Viva-Mundo newsletter is sent out twice a month to an active database of nearly 50,000 millennials. Students from Latin America, Brazil and Vietnam have opted in to receive targeted, relevant information on study abroad programmes and destinations.

Promotion opportunities include:

Advantages of our email marketing outreach

Target audience

Filter and target Viva Mundo’s database of high-quality students actively planning to study abroad.

Global footprint

Tap into a ready-made audience of those interested in studying overseas, especially high income demographics in Latin America, Brazil and Vietnam.

Students get direct access to you

With a variety of Call to Action (CTA) options available, you can guide each student to your own website, video, CRM-friendly form, poll, social media interaction or download file option.

GDPR compliant student database

Over 100,000 students were re-permissioned as recent as 1 September 2018.

Choose between dedicated email blasts and/or bi-monthly newsletters

Get your message out to students via a single, customised mailshot or get featured in our popular newsletter… or do both for double the impact.

Managed via MailChimp

90% of our emails go into a student's inbox - not their spam mail.

Detailed post-campaign reporting

Get all the data you need for concrete ROI.

Add-ons to boost your visibility