BMI owns and operates highly engaged social media communities in Brazil, Latin America, the Middle East and Southeast Asia. These active student groups inspire and help others plan their international studies.

Most of our followers are based in high-income cities and each group features unique content and is adjusted to the region’s culture and language. Moreover, many of the students in our social media communities also attend BMI’s popular student fairs and online events, which means you’re able to target an organically grown social media base of students who are in the midst of their study abroad decision making process.

With a variety of Call to Action (CTA) options available, you can guide each prospective student to your own website, landing page, CRM-compatible forms, videos, virtual tours, brochures, polls or file downloads.

Through BMI Digital, you have the ability to target and engage with students who are actively seeking the opportunity to study abroad. Our social media experts promote your brand via native posts and paid campaigns to boost your presence in the right circles.

1. Define your audience. We can target countries or even specific states and cities, enabling you to customise our audience and amplify it further to reach a similar target group.
2. We help you create the content. Our experts write or translate and localise your message so it discreetly becomes part of daily conversations. We also advise on how best to send you leads from social media posts.
3. We guarantee your post gets noticed. We back each post with paid promotion to ensure you reach our follower base as well as friends of those particular students too.
4. Track your ROI. Your personal campaign manager will send you regular reports to help track your success and provide any advice and support you may need to adjust your digital strategy accordingly.