No other region can match the size and diversity of the African continent. With over 50 countries, more than 1,000 languages spoken, and 1.4 billion residents and counting, it’s no wonder that it is hailed as the final frontier for recruiters.
Yet with opportunity comes challenges, such as the logistics and amount of time needed to visit the most important cities and schools. And while virtual recruitment events and online marketing can help you gain brand awareness, there’s nothing quite like being there in person. For this reason, BMI/THE have devised a powerful event series which will support your long term enrolment strategies for Sub-Saharan Africa.
Launching in November 2024 and building on the strength of similar events run around the world, BMI/THE is excited to host their famous student fairs in both Kenya and Ghana, as well as a new regional International Schools Forum & Workshop. These events will give you an unprecedented chance to spend quality time face-to-face with students, families and school counsellors.
Connect with influential counsellors from across Africa in one location
Taking place in Kenya and flying in high school counsellors from over 10 African countries, you will meet and mingle with influential school contacts who can put your brand in front of aspiring international students and sow the seeds for studying abroad from early on.
BMI/THE will reference-check counsellors and only choose those from the best schools with a strong record of sending students abroad for higher education. On qualifying to attend, BMI/THE pays for their flights to Nairobi, hotel room and meals. By controlling the selection process and facilitating their attendance, we are able to ensure that higher education institutions are meeting with the right influencers from across the Sub-Saharan region.
Using the online scheduling system Marcom, you’ll select the specific high school representatives you wish to meet and pre-organise all of your appointments. And there’s plenty of time to get to know each other during the various networking breaks, lunches and the gala dinner.
Hold private meetings with Africa’s best high school counsellors and leaders
This exclusive event gives you access to counsellors and advisors at the top international and private high schools throughout Sub-Saharan Africa.
Target and pre-organise 26 private meetings with specific principals and high school counsellors.
Create and solidify relationships throughout the 2-day event at exceptional networking functions including the welcome reception, gala dinner, lunches and coffee breaks.
Achieve ongoing exposure for your institution, whose profile and listing appear in the School Handbook given to each high school counsellor.
Access discounted hotel accommodation during the event.
How we ensure you make the right contacts at the K-12 level
With so much variety in global undergraduate admissions processes and requirements, our events give counsellors the chance to not only meet industry colleagues face to face, but also enhance their own knowledge and career development.
During our workshop, counsellors will also attend educational seminars which form part of Times Higher Education Counsellor Accreditation Programme (THE CAP). Consisting of 12 modules and covering a solid range of content to help improve counsellors’ daily tasks when advising students, THE CAP is a ground-breaking professional development programme to support the international school sector.
All attending counsellors will receive some in-person training from THE CAP during the event, and then finish the remaining sessions online. Once completed, they will be among an elite cohort of school counsellors who hold a globally recognised accreditation, bolstering their career profile and thereby enhancing the reputation of their school.
The fact that the counsellors and school leaders can obtain this extra professional development training and certification is a huge incentive for them to attend the Forum & Workshop. Hence, we are able to ensure that the best of the best participate in our event and are genuinely interested in improving their industry knowledge and global network.
Don't delay - Secure your space now before this event sells out!
With such a unique event, spaces are limited and will sell out quickly. Be sure to reserve your space now before it is too late!
Early bird rates end on Jul 26, 2024
High School Counselors
Introducing an exclusive opportunity to connect with influential secondary school leaders from various regions of Africa. Facilitate up to 26 meetings to strengthen relationships with high school counsellors who provide crucial guidance to students and their parents regarding the strategic pathways in their academic journeys.
Include student recruitment fairs in Kenya and Ghana during your trip.
Early bird rates end on Jul 26, 2024
Ghana, Kenya, Nigeria
Don't miss our Kenya and Ghana fairs – hotspots for higher education recruitment! This event focuses on both Undergraduate and Postgraduate recruitment, drawing top-notch students and professionals seeking study abroad opportunities. The tour also covers High School Visits in Nairobi and Accra.
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