No other region can match the size and diversity of the African continent. With over 50 countries, more than 1,000 languages spoken, and 1.4 billion residents and counting, it’s no wonder that it is hailed as the final frontier for recruiters.

Yet with opportunity comes challenges, such as the logistics and amount of time needed to visit the most important cities and schools. And while virtual recruitment events and online marketing can help you gain brand awareness, there’s nothing quite like being there in person. For this reason, BMI/THE have devised a powerful event series which will support your long term enrolment strategies for Sub-Saharan Africa.

Launching in November 2024 and building on the strength of similar events run around the world, BMI/THE is excited to host their famous student fairs in both Kenya and Ghana, as well as a new regional International Schools Forum & Workshop. These events will give you an unprecedented chance to spend quality time face-to-face with students, families and school counsellors.

Taking place in Kenya and flying in high school counsellors from over 10 African countries, you will meet and mingle with influential school contacts who can put your brand in front of aspiring international students and sow the seeds for studying abroad from early on.

BMI/THE will reference-check counsellors and only choose those from the best schools with a strong record of sending students abroad for higher education. On qualifying to attend, BMI/THE pays for their flights to Nairobi, hotel room and meals. By controlling the selection process and facilitating their attendance, we are able to ensure that higher education institutions are meeting with the right influencers from across the Sub-Saharan region.

Using the online scheduling system Marcom, you’ll select the specific high school representatives you wish to meet and pre-organise all of your appointments. And there’s plenty of time to get to know each other during the various networking breaks, lunches and the gala dinner.

This exclusive event gives you access to counsellors and advisors at the top international and private high schools throughout Sub-Saharan Africa.

• Target and pre-organise 26 private meetings with specific principals and high school counsellors.
• Create and solidify relationships throughout the 2-day event at exceptional networking functions including the welcome reception, gala dinner, lunches and coffee breaks.
• Achieve ongoing exposure for your institution, whose profile and listing appear in the School Handbook given to each high school counsellor.
• Access discounted hotel accommodation during the event.