New report showcases strength of Vietnam’s international education and recruitment potential


  • Vietnamese families are spending as much as USD 3-4 billion each year on sending their children abroad to study.
  • Approximately 170,000 Vietnamese are studying abroad.
  • Top higher education destinations include Japan (35,489), Australia (29,989), South Korea (27,061), USA (24,325), Canada (20,330), China (13,000) and Singapore (10,000).


The USA is among the top 5 destinations for Vietnamese students.
See BMI’s full Market Report for a breakdown of enrolments by country.

Those are just some of the latest statistics from a new report produced by international education services companies BMI and Jackfruit Marketing, which illustrates the strength of Vietnam’s potential as an international education market and source of international student recruitment.

Their Vietnam Market Report offers a deep dive into the country’s demographics, economic growth, education system, enrolments across all sectors, regulations and reforms. It also includes a lengthy track record of outbound statistics by destination market, fresh news clips, a review of the country’s latest trends and most pressing challenges.

The report is broken down into the following sections:

Report author and owner of Jackfruit Marketing Jackie Kassteen said, “Having reliable, accurate and current market intelligence is a critical component of an institution’s international education strategy. Often, this information is siloed, meaning that most industry professionals need to spend countless hours searching and compiling information, as well as keeping it up to date.

We’ve eliminated those challenges in this report by combing through a variety of sources to present the most essential insights and data, all gathered up into one convenient place, which means that you can spend less time looking for info and more time using these findings to guide your marketing, recruitment and internationalisation strategies.”

BMI’s Sales Director Rupert Merrick concurred and elaborated, “It’s such an exciting time to be recruiting in Vietnam given the country’s strength and potential, as this report proves. We’ve been helping institutions recruit students and form partnerships in southeast Asia for decades, and we’re delighted to support our clients and industry partners further by sharing this kind of high quality market data.

As the only private education fair organiser to receive official Vietnamese Ministry of Education & Training approval and endorsement, we are proud to present Vietnam International Education Week which provides institutions with a range of recruitment opportunities from meeting students to agents to high school counsellors. However, any investment in a market begins with research and we hope that this report allows institutions to do so with verified data and a clear understanding of the market’s needs and opportunities.”

Vietnam International Education Week: Oct 7-17

With so much growth coming out of this emerging market, BMI has designed a full week of integrated events that connect institutions with every stage of the student recruitment journey – from forums concentrated on the K-12 schools market to student fairs to agent networking events.

Vietnam International Education Week is fully endorsed and run in partnership with the Vietnam Ministry of Education & Training (MOET), Vietnam International Cooperation Department (ICD/MOET) and the Centre for International Education Consultancy (CIEC).

Taking place annually in October, the week includes a series of four interrelated recruitment events:


About BMI

Established in 1987, BMI offers a variety of solutions to provide international education professionals with a multi-touch recruitment strategy covering both online and offline activities across Asia, Brazil, Latin America and the Middle East. BMI holds over 80 events in more than a dozen countries every year. BMI has organised nearly 1,000 education events across five continents, which more than two million students have attended. Through Viva-Mundo, BMI’s online marketing solutions also enable institutions to connect with over 1.2 million students a year. The company is a proud partner of UNICEF and works with national government bodies including The British Council, Education in Ireland, EduCanada, Education USA, the European Commission and the Ministries of Education of almost every European country as well as dozens more around the world.

About Jackfruit Marketing

Jackfruit Marketing is a boutique consultancy, project management and training company, offering marketing expertise in the international education industry. They specialise in branding, recruitment and retention strategies through the use of online and offline marketing techniques, social media, alumni engagement, agency partners, product development, as well as competitive analysis and research. Owner and Managing Director Jacqueline Kassteen regularly gives training sessions, interactive masterclasses and plenaries around the world for audiences as large as 1500 people. For more information, please visit

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