New market report provides essential insights for building Indonesia recruitment strategy

Following their last market report on Mexico, BMI/THE and Jackfruit Marketing have teamed up once again to produce their fourth market intelligence piece, this time on Indonesia. The report is packed with statistics and practical tips to help institutions better understand the country’s education and recruitment scene.

Considering the geography of Indonesia – with over 17,000 islands – it is important to create a targeted recruitment strategy at the undergraduate and postgraduate level. As such, the report shares data on the country’s education capacity, and explores the latest trends and most pressing challenges in order to lay the foundational knowledge for recruiters looking to build links in this diverse island nation.

The free, 60-page report breaks down the data into the following categories:

  • Demographics;
  • Economic outlook;
  • Education in Indonesia;
  • Education abroad and international recruitment trends;
  • Tips and events for recruiting students in Indonesia;
  • And additional reading recommendations.

International education professionals can request the free report and register for the upcoming webinar (live and on-demand).

Report author and owner of Jackfruit Marketing Jackie Kassteen commented, “For institutions that are new to the market, our free report helps you understand how to establish your brand, where to focus your energies, and what you can expect when recruiting students from the world’s fourth most populous country. And for those looking to build upon established links and recruitment methods, you can use our findings to amplify current strategies, explore new channels or improve your messaging to boost your appeal amongst Indonesian students and parents.”

Live Webinar: Helping international educators to better understand the Indonesian market

To unpack some of the report highlights and expand upon the research, BMI/THE and Jackfruit Marketing are also hosting a live webinar with new tips on building links in the country via TNE strategies and social media.

How to Increase Your Student Enrolments from Indonesia: Recruitment and TNE Tips

Thursday 7 September 2023

We are hosting two sessions in different time zones, so please feel free to join the session that is most convenient for you. 

Register now: 

APAC Session: 8:00 am BST (UK)/ 2:00 pm WIB (Jakarta) 

EU/Americas Session: 4:00 pm BST/ 8:00 am PDT/ 11:00 am EDT

During the webinar, five speakers will cover the latest data from Indonesia, share tips on improving recruitment and TNE strategies, and engage in a lively discussion based on audience questions. Attendees will:

  • Get the latest data illustrating the country’s growth potential and highlighting Indonesian student destinations.
  • Hear from a local Indonesian influencer on how to connect with today’s youth on social media.
  • Discover how to build in-country partnerships to support their institution’s TNE goals.
  • Plan on-the-ground presence via a mix of events and cities.
  • Participate in open Q&A discussions to share experiences in the country and learn what to do differently going forward.

Chief Strategic Officer from BMI/THE Rupert Merrick confirmed, “We’ve been helping institutions recruit in Southeast Asia for decades, and we’ve seen first-hand how much potential a country like Indonesia holds. This robust report puts that proof into the hands of international education professionals all around the world, and we’re excited to be able to share that with recruiters and to talk through all their options on our upcoming webinar. The timing is perfect as we head into a new academic year and a new recruitment cycle where data-rich resources such as these will be crucial for strategic planning ahead.”

Student Recruitment Events across Southeast Asia

With so much growth coming out of Southeast Asia, BMI/THE have designed a full roadshow of integrated events in Indonesia, Thailand and Vietnam that connect institutions with students and partners at every stage of the recruitment journey. The programme of in-person events includes:

Institutions can also connect and talk directly with Southeast Asian students who are actively in the process of researching and planning their future international studies via an online event space called Talk Global Study. In addition, BMI/THE can produce powerful social media campaigns to reach and engage with students 24/7.



Since 1987, BMI has served as the key link between aspiring international students and institutions at all levels of education, thereby enabling millions of young people to achieve their academic and professional goals. Now part of the Times Higher Education group, their mix of in-person and online events helps to foster cross-continental connections between over 5.5 million education leaders and more than 15 million students. Through their enhanced platforms and resources, they have a unique ability to capture student’s attention as they are actively researching courses, and provide them with ongoing opportunities to meet with admission representatives. In addition, BMI’s premium networking events are carefully designed to expand global partnerships with senior level government representatives, scholarship and funding providers, university leaders, school principals and counsellors.

About Jackfruit Marketing

Jackfruit Marketing is a boutique consultancy, project management and training company dedicated to the international education industry. Working with clients around the world and across each level of education, from K-12 up to postgraduate, Jackfruit Marketing enables institutions and organisations to redefine their recruitment and retention strategies in order to gain a competitive advantage through brand differentiation, innovative online and offline marketing techniques, alumni engagement, and highly targeted creative content. Owner and Managing Director Jacqueline Kassteen regularly gives training sessions, interactive masterclasses and plenaries around the world for audiences as large as 1500 people. For more information, please visit

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