On the ground presence
The decision to study abroad is not taken lightly. With so many destinations and institutions to consider as well as processes to navigate – from entry criteria to visa requirements – it’s no wonder that students and parents turn to student recruitment agencies for help along the way.
For decades, agents have been viewed as trusted advisors who know their culture from an insider’s perspective and speak the local language. They are especially important in student recruitment markets where word of mouth recommendations carry a tremendous amount of weight in a family’s decision making process.
And with each agency counselling hundreds or thousands of students and parents every year, this has made them a hugely influential audience for overseas institutions to work with, whether to establish their brand in a new market, to build upon a small base of enrolled students from a region, or to provide a steady stream of qualified student applicants and active alumni in a market.
Finding quality agents you can trust who share similar values and ethical standards is essential when creating long-term partnerships with overseas agencies. BMI’s agent workshops help you build rapport and relationships with agents who can work towards mutual goals when recruiting on your behalf. In developing a global network of agency partners, institutions will be able to achieve on-the-ground presence as agency staff help students and parents understand their options, follow procedures and ultimately, make the best institutional match for each pupil.