BMI connects you to…
Education Agents

On the ground presence

The decision to study abroad is not taken lightly. With so many destinations and institutions to consider as well as processes to navigate – from entry criteria to visa requirements – it’s no wonder that students and parents turn to student recruitment agencies for help along the way.

For decades, agents have been viewed as trusted advisors, especially in student recruitment markets where word of mouth recommendations from someone who knows their culture and speaks their language carry a tremendous amount of weight in a family’s decision making process.

And with each agency counselling hundreds or thousands of students and parents every year, this has made them a hugely influential audience for overseas institutions to work with, whether to establish their brand in a new market, to build upon a small base of enrolled students from a region, or to provide a steady stream of qualified student applicants and active alumni in a market.

Finding quality agents you can trust who share similar values and ethical standards is essential when creating long-term partnerships with overseas agencies. BMI’s agent workshops help you build rapport and relationships with agents who can work towards mutual goals when recruiting on your behalf. In developing a global network of agency partners, institutions will be able to achieve on-the-ground presence as agency staff help students and parents understand their options, follow procedures and ultimately, make the best institutional match for each pupil.

Save time and money - connect with dozens of agents in 1 location

BMI’s Agent Workshops are designed to help you save time by meeting new and current international agency partners all in one location. Held just before or after other BMI events taking place in the region, these events allow you to maximise your visit overseas since you’ll meet different types of recruitment audiences all in the same trip.

During our workshops, BMI gives you the opportunity to hold 21 private meetings over 2 days with pre-screened agents who are attending from a wide variety of cities around the world.

To support schools and universities in their goal to grow and diversify their international student body, our events are run in high growth markets, such as our Agent Workshop Asia (held in Spring and Fall) which brings together dozens of agencies from across 12 countries in Asia. Or if you’re looking to expand your agent network in Brazil, then be sure to join our BMI Agent and Higher Education Workshop in Sao Paulo in March.

Recognising the growing popularity of the UAE as a study destination, BMI is also launching a new event in 2019 – the Study in UAE Agent Workshop – to specifically help UAE-based institutions meet and strengthen their relationships with recruiting agents from all over the world.

New in 2019!
BMI T2 China Agent Roadshow

Institutions have been recruiting from China for decades, but how many go deep into the country? While recruiters will always receive students from powerhouse cities like Beijing and Shanghai, the real opportunities lie in China’s expanding Tier 2 cities. New in 2019, BMI is proud to add the roadshow event format to your recruitment toolkit.

Taking place in three cities over six days, our team will escort you to Hangzhou, Chengdu and Shenyang where you’ll hold a series of private meetings with student recruitment agency owners and senior decision makers. The BMI Agent Roadshow T2 China enables you to make new connections in areas of China not often visited by overseas institutions, giving you added visibility in burgeoning cities.

For universities and colleges recruiting via agencies, you’re sure to strengthen your relationships with Chinese agents from powerful Tier 2 cities during one-on-one meetings and multiple networking opportunities.

Meet and network with pre-screened agents from around the world

We have a strict vetting process which ensures that attending agencies adhere to a certain code of conduct and have a reputation for providing a quality service.

We also limit the number of institutions so you leave knowing every agent and, just as importantly, they know you.  A high ratio of agents per institution means that you only meet with the most relevant agents, leaving you with sufficient time for a full discussion of your programmes in your pre-arranged meetings and delivering a relaxed, cosy environment for networking during refreshment breaks, meals and receptions.

Attend BMI Agent Workshops in 2019 and make new trusted agency partnerships

Asia, Chengdu, China, Hangzhou, Shenyang
Education Agents

New in 2019, our team will escort you to three of China's Tier 2 cities which are undergoing rapid expansion, yet are off the radar of many recruiters. You’ll hold a series of private meetings and partake in networking events with student recruitment agencies in areas of China not often visited by overseas institutions, giving you fresh contacts and new partnership opportunities dotted across China’s landscape.

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Event Location
Early Bird Price
Event Location

Hangzhou (11/11/2019)
Chengdu (13/11/2019)
Shenyang (15/11/2019)


Nov 11 - Nov 15

Early Bird Price
USD 9,000

USD 11,000

Ho Chi Minh City, Vietnam
Education Agents

This event is renowned throughout the region for attracting a wide range of high quality, vetted recruitment agencies from 12 countries across Asia. An important event for strengthening relationships with agents, it's also an easy one to add on to our other events in Vietnam.

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Event Location
Early Bird Price
Event Location

Ho Chi Minh City
Meeting Table (for 1 rep)


Oct 08 - Oct 09

USD 5,000

Good news, you will receive a 50% (or USD2500) discount on your participation in the BMI Agent Workshop Asia if you are also exhibiting in the Vietnam Global Education Fairs.

Once you select both the fair and the workshop this discount will automatically be applied at checkout!

Get a customised package

BMI hosts over 60 events each year in 13 countries. You can mix and match event types, dates and cities, plus ramp up brand exposure for audiences where you need it most. We’re happy to build a bespoke plan just for you.

Learn how BMI connects you to various audiences

BMI connects you to people from across the recruitment spectrum – from the parents and students who are planning their study abroad experience to senior level government representatives, school principals, counsellors, university staff and agents.