Nigeria, Kenya, and Ghana are Sub-Saharan Africa’s prime English-speaking markets for student recruitment.

Africa is the most important region in the world for strategic international student recruitment, and our three-country tour will show you why!

These countries provide exceptional opportunities for both undergraduate and postgraduate recruitment. They serve as a cornerstone for any existing African recruitment strategy or as a strategic entry point for institutions seeking to expand their presence into the African student market.

Over this action-packed itinerary, you’ll meet thousands of students who are eager to learn about their study abroad options and to find schools that best match their educational goals.

To bolster your undergraduate recruitment efforts, BMI/THE takes a limited number of accredited institutions to visit top-rated private high schools in Nairobi and Accra.

These exclusive schools have been carefully selected for their high fees, quality curriculum and their enthusiasm to proactively prepare their students for studying abroad.

At each school, you will participate in an on-campus fair that will directly connect you with senior students, parents and high school counsellors.

Africa has a young, ambitious population and limited local university capacity, making it a key region for international student recruitment. Engaging directly allows institutions to connect with motivated students and build lasting partnerships.

Before you arrive, download our latest Market Report on Sub-Saharan Africa focuses on Nigeria, Ghana and Kenya for a deep dive into key markets and the recruitment landscape.