A new market report covering student recruitment trends in Nigeria, Ghana, and Kenya has just been released, offering an in-depth analysis of the evolving landscape of student recruitment across three of Africa’s most dynamic education markets. The report provides valuable insights
into the strength of each country as sources for international student recruitment for decades to
come.
Comprehensive report highlights growth opportunities in top African education markets
The report reveals that the demand for higher education in Nigeria, Ghana, and Kenya is on a significant upward trajectory, driven by a combination of growing youth populations, rising income levels, limited spaces at home and increasing awareness of the value of quality education abroad.
“The student recruitment market in these countries presents immense opportunities for educational institutions all around the world that are looking to enhance their African enrolments and diversify their recruitment strategies”, said report author and owner of Jackfruit Marketing
Jackie Kassteen. “Our research reveals a 20+ year history of a strong and growing demand for education overseas, particularly at the tertiary level. The key to success will lie in understanding the unique cultural and socio-economic contexts of each country, as well as building strong,
locally-focused recruitment strategies and marketing campaigns”
Those who download the free report will benefit by:
- Understanding the strength of Nigeria, Ghana and Kenya as education markets.
- Discovering how the Sub-Saharan market is changing and where new opportunities exist.
- Receiving a comprehensive overview of outbound mobility to 15 countries from Nigeria,Ghana and Kenya.
- Using the report findings to guide future marketing, recruitment and internationalisation strategies.
BMI/THE Chief Strategic Officer Rupert Merrick enthused, “In our previous market reports such as those on Indonesia, Mexico or Vietnam, we’ve focused on one country as a single source of student recruitment. Our latest report is ambitious in that it provides robust data on not one, but three markets in Africa. With so much potential in the Sub-Saharan region and a new recruitment season upon us, we felt compelled to release as much information as we could to support the industry and the overall globalisation of education.”
The report can be accessed via the website and readers are encouraged to keep a lookout for future webinars hosted by BMI/THE and Jackfruit Marketing that unpack the report findings and provide a platform for discussions on optimising international student recruitment efforts in Sub-Saharan Africa.
Student recruitment events in Nigeria, Ghana and Kenya
Ready to tap into Africa’s thriving student markets?
BMI/THE offers year-round recruitment opportunities to connect with East and West African students. From in-person fairs and counsellor workshops to targeted online campaigns, institutions have a variety of options to support their internationalisation efforts in Africa.
See our Africa Region webpage or our 2024/25 Recruitment Planner for more details.
About BMI/THE
Since 1987, BMI has served as the key link between aspiring international students and institutions at all levels of education, thereby enabling millions of young people to achieve their academic and professional goals. Now part of the Times Higher Education group, their mix of in-person and online events helps to foster cross-continental connections between over 5.5 million education leaders and more than 13.5 million students. Through their enhanced platforms and resources, they have a unique ability to capture student’s attention as they are actively researching courses, and provide them with ongoing opportunities to meet with admission representatives. In addition, BMI’s premium networking events are carefully designed to expand global partnerships with senior level government representatives, scholarship and funding providers, university leaders, school principals and counsellors.
About Jackfruit Marketing
Jackfruit Marketing is a boutique consultancy, project management and training company dedicated to the international education industry. Working with clients around the world and across each level of education, from K-12 up to postgraduate, Jackfruit Marketing enables institutions and organisations to redefine their recruitment and retention strategies in order to gain a competitive advantage through brand differentiation, innovative online and offline marketing techniques, alumni engagement, and highly targeted creative content. Owner and Managing Director Jacqueline Kassteen regularly gives training sessions, interactive masterclasses and plenaries around the world for audiences as large as 1500 people. For more information, please visit jackfruitmarketing.com.
Media enquiries
Phone: +44 208 952 1392
Email: Rupert@bmiglobaled.com
