Reinforce your brand and your unique educational offering with a focused opportunity to meet students and families in the final stages of deciding where they will study. BMI gets you in front of:

• National citizens who have access to generous scholarship programmes;
• Wealthy inter-generational expatriate families;
• Western expatriates whose children attend international schools.

The UAE has one of the highest GDPs in the world and continues to grow with international and local investment. Recruiters love this market thanks to its local, gifted students who have access to generous scholarships, and expatriate parents who have the funds to support their children’s international study ambitions.

Emirati students typically speak Arabic and their English fluency is rising, so they are eager to practice or make use of their skills overseas.

Don’t miss the opportunity to connect with thousands of visitors who attend each recruiting season.

BMI deploys a multi-channel marketing strategy to connect you with qualified students who are in the final stages of choosing their international course and institution.

All students attending our events pre-register, so you’ll instantly receive fresh, accurate data on students’ academic abilities and interests as well as financial levels.

The best way to understand what happens at BMI education fairs is to join them! But in the meantime, to give you a snapshot of what it feels like to walk through one of our event venues, watch our video for a quick tour of the UAE Education Fair held in Dubai and Abu Dhabi in April 2025.