Our latest Market Report on Sub-Saharan Africa focuses on Nigeria, Ghana and Kenya.

With over 40 pages covering socio-economics and student enrolment data in 15 destinations, the enormous potential of each country shines.

Market Report: Nigeria | Ghana | Kenya

Nigeria, Ghana, and Kenya are Sub-Saharan Africa’s prime English-speaking markets for undergraduate and postgraduate student recruitment.

African enrolments in overseas institutions have been growing steadily over the last 20 years, but trends between origins and destinations have varied widely. In some cases, classic destinations such as the USA and UK have held their own in continuing to entice Sub-Saharan Africans to their shores, whereas other markets such as Canada and China have witnessed explosive growth in the last few years alone. No matter the volume of enrolments, one thing is clear: there is a rich diversity in terms of the destinations that Nigerians, Ghanaians and Kenyans go to study, proving that opportunities abound for institutions worldwide.

African students are eager to increase their employability and advance their careers, resulting in strong demand for an overseas education. Moreover, the continent’s burgeoning youth populations combined with a challenging education scene at home regarding quality concerns and a lack of available spaces will continue to drive outbound mobility for the foreseeable future.

For the sixth time, BMI has partnered with international education marketing experts Jackfruit Marketing to produce this robust report, which provides a thorough exploration of overseas enrolment patterns from Nigeria, Ghana and Kenya, often stretching back over 20 years.

Report Takeaways

Understand the strength of Nigeria, Ghana and Kenya as education markets and sources of international student recruitment.

Discover how the Sub-Saharan market is changing and where new opportunities exist.

Get a comprehensive overview of outbound mobility to 15 countries from Nigeria, Ghana and Kenya.

Use our findings to guide your marketing, recruitment and internationalisation strategies.

To receive the 40-page free report as a downloadable PDF, please submit your details via the form.

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