From Africa’s largest outbound market Nigeria to budding sending nations like Tanzania, the recruitment potential in Africa is as unlimited as its sunshine.

Whilst traditional destinations such as France, the US or UK maintain their popularity, Africans are increasingly interested in spreading their wings to China, Canada, Australia, Russia, Europe and the Middle East, proving that opportunities abound for institutions worldwide.

African students are eager to increase their employability and advance their careers, resulting in strong demand for an overseas education. Moreover, the continent’s burgeoning youth populations combined with a challenging education scene at home regarding quality concerns and a lack of available spaces will continue to drive outbound mobility for the foreseeable future.

BMI officially entered the African recruitment market in 2020 with the launch of our virtual event platform Talk Global Study. Highly targetted campaigns on behalf of the Irish government promoted study abroad opportunities in the Emerald Isle to thousands of eager students from East Africa. Due to the overwhelming success of those events, we’ve been expanding the schedule and country scope ever since. With so much growth coming out of the African continent, this is a region you can’t afford to underestimate – mark your calendars and register now while there’s still availability.

Every year, BMI/THE hosts over 80 events in more than a dozen countries. You can mix and match event types, dates and cities, plus ramp up brand exposure for audiences where you need it most. We’re happy to build a bespoke plan just for you.

Through a variety of high quality events held in 30 cities around the world, BMI/THE offers you a chance to reach students online and face to face at fairs, as well as cement relationships with stakeholders across the student journey via our premium networking events and workshops.