Recruit students from the United Arab Emirates

The UAE Global Education Fairs are part of a series of strategic recruitment opportunities to help you increase and diversify your enrolments from the UAE and the greater Gulf Region.

Meet affluent local and expat students making their final study plans.

What makes the UAE a staple in your recruitment mix?

- an affluent mobile population
- an emphasis on gaining a high-quality education
- abundant scholarship programmes

One of the richest nations in the world, the UAE is a country of ambition and education is a fundamental priority for both families and the government – at both local and national levels.

Recruit affluent local and foreign students in the UAE.

Reinforce your brand and your unique educational offering with a focused opportunity to meet students and families in the final stages of deciding where they will study.

BMI gets you in front of:

  • National citizens who have access to generous scholarship programmes
  • Wealthy inter-generational expatriate families
  • Western expatriates whose children attend international schools

The UAE has one of the highest GDPs in the world and continues to grow with international and local investment.

Recruiters love this market thanks to its local, gifted students who have access to generous scholarships, and expatriate parents who have the funds to support their children’s international study ambitions.

Emirati students typically speak Arabic and their English fluency is rising, so they are eager to practice or make use of their skills overseas.

Don’t miss the opportunity to connect with the 5,000+ visitors who attend each recruiting season.

Visit exclusive high schools.

Combine your main student fair trip by joining BMI’s fairs that take place in top private high schools in Abu Dhabi and Dubai.

To bolster your recruitment efforts, BMI takes a limited number of accredited institutions to visit international/bilingual high schools which have been carefully selected for their quality curriculum and their enthusiasm to proactively prepare their students for studying abroad.

At each school, you will participate in an on-campus mini-fair that will directly connect you with senior students, parents and high school counsellors.

Limited Availability!

These visits are only for exhibitors participating in the UAE Global Education Fair and are limited to 15 international education institutions.

Learn More
  • Organized from BMI's offices in the UAE, located within Dubai International Academic City
  • Visited by over 5,000 students in the final stages of selecting their course and institution
  • Collect student data using the free BMI SmartScan app
Dates City Country Standard Rate Early Bird Rates - Ends December 6th
26 - 27 Feb 2019 Dubai Fairs in 6 x High Schools UAE US$1,500 US$1,300
1 - 2 Mar 2019 Dubai UAE US$ 4,200 US$ 3,800
3 Mar 2019 Abu Dhabi Fairs in 3 x High Schools UAE US$ 850 US$ 750
4 Mar 2019 Abu Dhabi UAE US$ 2,700 US$ 2,430
Dubai Fairs in 6 x High Schools
26 - 27 Feb 2019
US$1,500 US$1,300
1 - 2 Mar 2019
US$ 4,200 US$ 3,800
Abu Dhabi Fairs in 3 x High Schools
3 Mar 2019
US$ 850 US$ 750
Abu Dhabi
4 Mar 2019
US$ 2,700 US$ 2,430

Your 5-star BMI experience includes:

Each exhibitor will receive (click below to see details):

Private Stand

BMI SmartScan App

Free Promotion

Brand Exposure

Extra Services:

To make your participation easy and successful BMI provides the following optional services:

Print in the Gulf

Lost in translation

Printing of stand graphics

How we connect you with the right students

BMI deploy a multi-channel marketing strategy that is based on the individual recruitment needs of each of our participating exhibitors. By utilizing the following channels, we connect you with students who are in the final stages of choosing their international course and institution.

  • Search Engine Marketing Campaign
  • Strong Networks
  • On Campus Promotion
  • Targeted Advertising
  • Direct Access to Affluent Families

Visitor Statistics

UAE Global Education Fairs


Abu Dhabi 714
Dubai 1.496
Total 2.210

When do they plan to study?

Within 3 months 13%
3 - 6 months 26%
In 6 months - 1 year 33%
In 1 year or more 28%

Where do they want to study?

Australia 18%
Canada 36%
China 7%
France 22%
Germany 17%
Holland 6%
India 26%
Ireland 15%
Italy 4%
Lebanon 8%
Malaysia 17%
New Zealand 4%
Oman 7%
Qatar 21%
Singapore 15%
South Africa 3%
Spain 8%
Switzerland 11%
Thailand 8%
UAE 24%
UK 35%
USA 37%

Which courses do they want to take?

Undergraduate 46%
PhD 10%
MBA 14%
Masters 37%
Language Programmes 18%
Career Based / Vocational 17%
Certificate / Diploma Courses 25%
Executive Programmes 14%
High School / Summer Camps 8%

Official Partners & Sponsors