ExpoEstudiante: Your recruitment platform in Latin America
ExpoEstudiante is the most well-established international education fair series in the Americas, delivering outstanding results for 24 consecutive years.
Our bustling fairs give you access to the world’s most lively and energetic students throughout Spanish-speaking Latin America, covering the major student markets of Chile, Colombia, Ecuador, Mexico, Panama and Peru. Through a series of strategic recruitment opportunities, you’ll visit some markets once a year (Chile, Ecuador, Mexico, Panama) and others in both the first and second semesters (Colombia and Peru).
Don’t miss your opportunity to meet and recruit vivacious students who have both the academic and financial ability to study abroad and are in the final stage of selecting their course and institution.
Colombia: A rich source of amazing students
The demand for language courses, undergraduate and postgraduate programmes has been booming in Colombia and the outlook for international student mobility remains strong for the years ahead. As one of the hottest markets for international student recruitment, Colombia deserves a key place in your marketing mix.
BMI has organised fairs in Colombia since 1996 and has also operated the annual EuroPosgrados Colombia on behalf of Campus France and DAAD since 2010. Our fairs are held here twice a year and the March 2019 fair edition will also feature a separate EuroPosgrados pavilion in all three Colombian cities (Cali, Medellín and Bogotá), making it the perfect platform for European institutions to recruit at the postgraduate level.
Peru on the rise
The Peruvian economy has experienced a boom in recent years and as a result, there has been increasing interest in Peru as a student recruitment market.
Education institutions have increased their engagement in Peru’s capital city Lima since the government launched the “Pronabec Becas de la República” programme – a government initiative to increase funding for postgraduate courses. The government in Peru has, over the last few years, made a whole range of scholarship programmes available, some of which have had a very positive effect on student mobility.
With Peru developing well economically and becoming more outward looking in its quest to develop human capital, it is an exciting time to be recruiting in Peru. Mark your calendars and be sure to join us in both spring and autumn to solidify your brand presence in this emerging market.
Panama packs a punch in the student recruitment industry
Despite its small geographic size, Panama punches above its weight when it comes to student recruitment.
The country has grown twice as fast as other countries in the region in the last 15 years, thanks to the famous canal, open fiscal policies and the use of the US Dollar as its main currency. Panama is home to a high concentration of wealthy families who are eager to provide a top quality education for their children outside of the small nation.
Moreover, the government agency IFARHU (Institute for Training and Use of Human Resources) provides scholarships and financial support for students to study abroad at all levels of education. IFARHU regularly attends BMI fairs and fully supports our mission to increase access to international education opportunities for students around the world.
Eager students await you in Ecuador
Ecuador has initiated a number of education reforms in the last decade, including more investment into its own education system and towards study abroad scholarships. Between 2007 and 2017, the government spent nearly US $14 billion on education, which accounts for 2% of the country’s GDP, and US $586 million was dedicated to scholarships, according to the National Secretariat of Higher Education, Science, Technology, and Innovation (SENESCYT).
Expo Estudiante is supported by SENESCYT and draws in bigger crowds each year. This steady increase in education abroad is also boosted by the nation’s economic health. Like Panama, Ecuador also benefits from the stability of the US Dollar, making its citizens immune to currency fluctuations and offering attractive propositions for foreign investment.
Recruiting students in Chile
Chile is the only South American OECD member and is recognised as the strongest performing economy in the region. The country has the highest human development index and GDP per capita in Latin America.
To fuel outbound student mobility and increase interest in postgraduate studies abroad, the Chilean government continues to fund their popular Becas Chile scholarship programme. Meanwhile, their “Penguins without Borders” programme funds the best high school students to study for six months in New Zealand or Canada at the secondary school level.
BMI attracts more than 6,500 visitors to their student recruitment fairs in Chile annually. As the international education market in Chile is maturing, Chilean students are looking for a range of opportunities overseas including language, undergraduate and postgraduate courses. The ExpoEstudiante March fair will also feature a EuroPosgrados pavilion in both Santiago and Concepción.
Mexico: The second largest student market in Latin America
Backed by more than 30 years of experience running fairs across Latin America and Brazil, as well as in the Middle East and Asia, BMI is proud to take you to three of the most important student recruitment cities in Mexico in Spring 2019.
After Brazil, Mexico has the second largest economy and population in the region, which makes it a natural addition to your recruitment itinerary. A healthy appetite for overseas education and various government-backed initiatives to encourage outbound mobility makes Mexico a ripe market for recruiters who are keen to welcome its vivacious students to their campus.
Colombia, Ecuador, Mexico, Panama
For nearly 25 years, ExpoEstudiante has been connecting international institutions with lively students and their families in Chile, Colombia, Mexico and Peru. Increase and diversity your enrolments by joining our 4-country tour and build your brand in burgeoning markets across Latin America.
Add Brazil to your Latin American recruitment trip
One of the most prominent and successful education fairs in the world, Salão do Estudante 7-city tour is Brazil’s must-attend event for over 90,000 students, parents, recruitment agencies, education institutions, government organisations and media outlets.
Brasilia, Brazil, Curitiba, Rio de Janeiro, Rio de Janeiro Barra, Sao Paulo
Dedicated to the higher education sector, this event brings you face to face with aspiring tertiary students and working professionals who are targeted according to their academic history, language proficiency, financial ability and desire to study overseas for an extended period of time.